Nelson Higher Education

Higher Education

Introduction to Health Promotion & Behavioral Science in Public Health, 1st Edition

  • Hala Madanat
  • Elva Arredondo
  • Guadalupe X. Ayala
  • ISBN-10: 1133693679
  • ISBN-13: 9781133693673
  • 320 Pages | Paperback
  • COPYRIGHT: 2016 Published
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About the Product

Introduce your students to the field of changing health behaviors as INTRODUCTION TO HEALTH PROMOTION & BEHAVIORAL SCIENCE IN PUBLIC HEALTH answers practical questions, such as "how do you convince people to stop smoking?" and "how do you successfully promote physical activity?" This comprehensive book, part of Cengage Learning's PUBLIC HEALTH BASICS series, details the methods and theories used to address many of the top behaviors that contribute to early morbidity and mortality. Learners will gain a solid overview of the risk factors of communicable and non-communicable diseases and examine health promotion programs designed to intervene and prevent these diseases. The book begins with a thorough, practical introduction, ideal for undergraduate students, on the principles and processes of program planning models. The authors examine the most commonly used theories in health promotion and today's most current research and practices. The book assesses how various programs target differing levels of the socio-ecological model, including individual, interpersonal, organizational, and community levels. Numerous case studies showcase both influences on health behaviors and how programs at various levels of the socio-ecological model modify behaviors. To conclude, learners will closely examine how public health policy continues to address various health problems at all levels.


  • CLEAR, CONCISE PRESENTATION HIGHLIGHTS TODAY'S PUBLIC HEALTH CONCEPTS. The book's unique, practical approach designed specifically for undergraduate learners promotes the mastery of critical thinking skills.

  • LATEST CASE STUDIES APPLY THEORIES TO PRACTICE. Numerous case studies throughout the text encourage readers to apply public health theories and concepts to actual problems in the field.

  • VARIETY OF END-OF-CHAPTER QUESTIONS GUIDE LEARNING AND REVIEW. Carefully designed chapter questions demonstrate how to apply the latest theories in health promotion to health behaviors and assist students in identifying the key points of the chapter.

  • USE OF THE SOCIO-ECOLOGIC MODEL HELPS READERS BETTER UNDERSTAND HEALTH BEHAVIORS. The book analyzes how various programs target differing levels of the socio-ecological model, including individual, interpersonal, organizational, and community levels.

  • BOOK'S UNIQUE APPROACH INTEGRATES PROGRAM PLANNING. This book includes a comprehensive chapter (Ch. 2) on various program planning models, while additional chapters demonstrate how various models can work to improve diet, increase physical activity, and encourage other improvements in health behaviors.


"I thought the coverage of topics was comprehensive and the book clearly written."
— Carolyn M. Springer, Adelphi University, Garden city, NY

About the Author

Hala Madanat

Dr. Hala Madanat is Associate Professor and Chair in the Division of Health Promotion and Behavioral Science at San Diego State University, Deputy Director of the San Diego Prevention Research Center, and Investigator at the Institute for Behavioral and Community Health. She is a medical sociologist with interests in the role of culture, traditions and western influence on health in the global setting. Her research focuses on tobacco prevention, smoking cessation, and the impact of westernization on diet and nutrition. Dr. Madanat has been working on developing nutrition education programs that emphasize health and biological hunger in the Middle East and in immigrant populations in the US. She holds a Ph.D. in sociology, an M.S. in community health from Brigham Young University, and a B.S.c. in biological sciences from the University of Jordan. She is active in the International Union for Health Promotion and Education and American Public Health Association.

Elva Arredondo

Dr. Elva Arredondo is an Associate Professor in the Division of Health Promotion and Behavioral Science in the Graduate School of Public Health at San Diego State University and Co-Director of the SDSU-UCSD Joint Doctoral program in Health Behavior. Dr. Arredondo researches the area of health disparities, specifically involving cancer and obesity preventive behaviors. She has a strong interest in the development of theory-driven and culturally appropriate behavioral interventions. Her current research efforts are centered on the cultural influences and psychosocial mediators of preventive practices including cervical cancer screening, physical activity, and dietary practices among underserved groups. She received her Ph.D. in clinical psychology from Duke University.

Guadalupe X. Ayala

Dr. Guadalupe X. Ayala is a Professor in the Division of Health Promotion and Behavioral Science at San Diego State University, Co-Director of the San Diego Prevention Research Center, and Co-Director of the Institute for Behavioral and Community Health. Her research focuses on the development of interventions to prevent and control obesity, diabetes, and asthma among Latinos through improvements in behaviors, family systems, organizations and communities. Her secondary interests include identifying social and cultural determinants of lifestyle behaviors.

Table of Contents

1. Distinctions between Health Promotion and Health Education.
2. Program Planning Models: An Approach to Intervention Design.
3. Theory in Health Promotion.
4. Nutrition for Health Promotion.
5. Physical Activity.
6. Tobacco.
7. Chronic Disease Management.
8. Human Immunodeficiency Virus and Sexually Transmitted Infections.
9. Tropical Infectious Diseases.
10. Socio-ecological Model and Health Promotion in the Healthy People Initiative.
11. Conclusions.


All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

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