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MindTap Introduction to Business, 1 term (6 months) Printed Access Card, 4th Edition

  • William M. Pride
  • Robert J. Hughes
  • Jack R. Kapoor
  • ISBN-10: 1285773527
  • ISBN-13: 9781285773520
  • 1 Pages | Mixed Media
  • Previous Editions: 2013
  • COPYRIGHT: 2015 Published
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Overview

About the Product

MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 4th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.

Features

  • Seamlessly deliver appropriate content and technology assets from a number of providers to students, as they need them.

  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.

  • Customize the course – from tools to text – and make adjustments 'on the fly,' making it possible to intertwine breaking news into their lessons and incorporate today's teachable moments.

  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.

  • Track students' use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.

  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.

  • Automatically grade of all homework and quizzes.

About the Author

William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text.Dr. Pride’s research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising.Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

Table of Contents

The MindTap learning path for this course was developed to engage students immediately using contemporary digital assets. Each chapter begins with a video featuring a fictional company called Urban Farmz. After that, students complete a reading in the interactive eBook. Additional activities include: pre-test, flashcards, chapter video, Graeter's ice cream video, a post-test, and pre-built homework assignments from CengageNOW. Students have a prescriptive path for success in the course, while instructors can add or delete content as needed.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

MindTap Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business  (ISBN-10: 1285773519 | ISBN-13: 9781285773513)

MindTap represents a new approach to a highly personalized online learning platform. A fully online learning solution, MindTap combines all of a student's learning tools--readings, multimedia, activities, and assessments--into a singular Learning Path that guides the student through the curriculum. You personalize the experience by customizing the presentation of these learning tools to your students, even seamlessly introducing your own content into the Learning Path via "apps" that integrate into the MindTap platform. In addition, MindTap provides interoperability with major Learning Management Systems (LMSs) via support for open industry standards and fosters partnerships with third-party educational application providers to provide a highly collaborative, engaging, and personalized learning experience.

Student Supplements

MindTap Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business  (ISBN-10: 1285773519 | ISBN-13: 9781285773513)

MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 4th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.