Public Relations Cases, 9th Edition
- Jerry A. Hendrix
- Darrell C. Hayes
- Pallavi Damani Kumar
- ISBN-10: 1111344426
- ISBN-13: 9781111344429
- 448 Pages | Paperback
- Previous Editions: 2010, 2007, 2004
- COPYRIGHT: 2013 Published
Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
PART I: SOLVING PUBLIC RELATIONS PROBLEMS.
1. Public Relations in Action.
2. A Public Relations Process.
PART II: REACHING MAJOR AUDIENCE.
3. Media Relations.
4. Social Media.
5. Internal Communications.
6. Community Relations.
7. Public Affairs and Government Relations.
8. Investor and Financial Relations.
9. Consumer Relations.
10. International Public Relations.
11. Relations with Special Publics.
PART III: EMERGENCY PUBLIC RELATIONS.
12. Emergency Public Relations.
PART IV: INTEGRATED MARKETING COMMUNICATIONS.
13. Integrated Marketing Communications.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how public relations agencies use TV as well as digital media to tell their campaign's story. Videos are organized by chapter and case number for easy presentation in the classroom.Online Instructor's Resource Manual (ISBN-10: 1133352596 | ISBN-13: 9781133352594)
The Instructor's Manual contains resources designed to streamline and maximize the effectiveness of your course preparation. This helpful manual includes suggestions for developing a course syllabus, case study resources, final exam questions, class-tested activities and exercises, test items, and assessment tests. Each chapter includes teaching topics and desired learning objectives, as well as test items. The activities provide innovative ways to present relevant concepts in each chapter. Some chapters also provide additional cases.
This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how public relations agencies use TV as well as digital media to tell their campaign's story. Videos are organized by chapter and case number for easy presentation in the classroom.