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Glossary Of Terms
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
A
act A major section of a stage play, equivalent to
a chapter in a novel. An act is often divided into scenes.
adaptation The process of rewriting a text to change
it from one genre to another (such as adapting a novel into a movie).
A work resulting from such adaptation.
advertorial A combination of advertising and editorial
comment. Advertorials may be advertisements designed to look and read
like news reports.
alliteration The repetition of consonant sounds. An
auditory device in which consonants are repeated at the beginning of several
words that are close together ("And with old woes new
wail my dear time's waste" —Shakespeare).
allusion A brief direct or indirect reference to a
figure, place, event, idea, or object from myth, religion, history, literature,
society, or popular culture. The writer assumes that the reader is familiar
with the reference.
assonance The repetition of vowel sounds. An auditory
device in which vowel sounds are repeated within a line of poetry ("In
zones of silence they grow tall and slow" —P.K. Page; "And
all is seared with trade, bleared, smeared with toil"
—G.M. Hopkins).
audience The people who read, hear, or view a literary,
nonfiction, or media work. The audience may be limited and specific, such
as nuclear scientists, or broader. Effective writers take into account
key characteristics of their intended audience, such as age range and
background knowledge.
auditory device Any arrangement of letters, syllables,
words, and phrases that appeals particularly to the ear. See alliteration,
assonance, and onomatopoeia.

B
broadcast journalism Journalism presented on radio
or television.

C
characterization The techniques used to portray a
fictional character or an actual person in writing or a media text. These
techniques include presenting details of physical appearance; presenting
the character's thoughts, actions, and words; and revealing what other
characters think of the character.
conflict The struggle of the characters in a story
to resolve a problem results in conflict, which often advances the plot.
Conflict can be internal (psychological) or external (among characters,
or between characters and larger forces such as society, nature, or fate).
couplet Two adjacent lines of poetry, often with an
end rhyme ("For thy sweet love rememb'red such wealth brings,/That
then I scorn to change my state with kings." —Shakespeare).
cropping Trimming a photograph or picture to enhance
impact or focus attention.
cyberspace A term used to describe the electronic realm
of major computer networks, in particular, the "universe" where
virtual reality is experienced.

D
dialect A form of a language characteristic of a particular
region or social group.
diction The type of words chosen by the writer. Categories
of diction include words that are concrete, abstract, formal, or informal.
dissolve A video editing technique where one image
is faded out as another is simultaneously faded in.

F
fade-out A gradual decrease in the brightness of an
image or the audibility of a sound; a video editing technique used to
signal a major transition or the end of a work.
figurative language The use of words in nonliteral
ways. Figures of speech such as similes, metaphors, and personification
are examples of figurative language.
first-person point of view When the narrator is involved
in the events of the story, he or she is telling the story from a first-person
point of view. First-person narrators can be unreliable, so the reader
may have to figure out what is actually going on. See narrator,
point of view, third-person point of view.
font A set of type of one size and face; a style of
typeface.
free verse Poetry that does not have a regular pattern
of rhythm, rhyme, or stanzas, but uses the natural rhythm of spoken language.

G
genre A broad category of literary, nonfiction, or
media text, such as short story, drama, essay, biography, documentary,
or political cartoon.
graphic novel A novel that relies heavily on graphic
art. Typically, the only textual element in a graphic novel is the direct
speech of the characters. All other story information is presented through
paintings, drawings, collage, photographs, and other graphic media.

H
home page The first page on a Web site. This
page contains links to all the other pages on the site.

I
illustrator Someone who creates graphic art to clarify
or decorate a text. Illustrators frequently create pictures for children's
literature, as well as images for newspapers, pamphlets, books, and animation.
image and imagery In literary and nonfiction works,
images are word pictures that appeal to the reader's senses and imagination;
imagery refers to all the images in a work taken together. In media works,
images function in the same way, though they are presented through the
use of photography, video, graphic art, and sound.
infomercial A television program that uses entertainment,
information, or endorsements to sell or promote a product.
Internet A worldwide network of interconnected computers
that allows the movement of electronic information from point to point;
often simply referred to as the Net.
inverted pyramid structure An organizational structure
in which information is presented in order of decreasing importance or
interest. Often used in news reports.
irony A statement or situation that suggests the opposite
of what appears on the surface. Three common types of irony are verbal
— saying one thing while implying the opposite; situational
— expecting something different from what actually happens; and
dramatic — when the reader or viewer knows something that
the characters do not.

K
kicker A smaller headline that appears below a main
headline.

L
list server A server that manages a list of electronic
mailing addresses for a specific group of individuals. Typically, an individual
chooses to be a part of a list serve in order to receive information updates
and mailings regarding a specific topic of interest.
lyric poem A fairly short, non-narrative poem expressing
the consciousness and emotions of a single speaker.

M
magic realism A style of writing or painting in which
everyday activities and settings are infused with a touch of magic, mystery,
or unreality.
mass media Modern means of communication that appeal
to and reach vast audiences; includes television, film, radio, newspapers,
magazines, online publications, and Web sites.
media event An event staged for media reporters by
a group or business in order to gain publicity.
media text A media message or product, such as a movie,
advertisement, photograph, Web site, television program, or poster.
metaphor A device of figurative language in which one thing is compared
with another by being completely identified with it ("A poem is a
small machine made out of words." —William Carlos Williams).
See simile.
metre In poetry, a recurring rhythm of accented (stressed)
and unaccented syllables. A metrical unit of one accented and one or more
unaccented syllables is called a foot.
monologue A long speech delivered by a character or
person, often addressed directly to an audience and used to reveal the
character's or person's thoughts; often referred to as a soliloquy within
a drama. A monologue can also be a play with only one character.
multimedia The combined use of several media.

N
narrative poem A poem that tells a story.
narrator The character or person who tells what happens
in a literary, nonfiction, or media text. The narrator describes and interprets
the setting, plot, and other characters or people. See first-person
point of view and third-person point of view.
nonfiction A written prose text aiming to convey ideas
or information, primarily by dealing with events or people that are not
products of the writer's imagination. Nonfiction includes biographical,
reference, informational, philosophical, historical, scientific, and technical
texts.
nonverbal factors Nonverbal elements of a presentation
that aid communication (e.g., gestures, posture, distance, eye contact).

O
onomatopoeia An auditory device in which the sound
of the word imitates the sound of the action or thing the word is associated
with (such as buzz, chickadee, or splash).
organization The structure or main method of arranging
the content of a work. The most common methods are chronological —
arranging details in the order in which they occur (a biography); spatial
— arranging details according to their location (a description
of a room); importance — arranging details in order of increasing
or decreasing importance (a news story); cause and effect —
arranging details according to cause and effect sequence (an analysis
of a problem); and comparison — arranging details to show
how things are similar or different (a formal essay discussing plays with
similar themes).

P
personification A device of figurative language in
which something non-human is given human characteristics ("'Sky, what
can you give me?'/and sky said, 'I can give you sunset.'" —Joy
Kogawa).
plot The main story of a fictional or dramatic work.
The plot usually develops out of the struggle of characters to resolve
a problem or problems. See conflict and subplot.
point of view The position from which something is
viewed or filmed or the perspective of the character or person telling
the story.
product placement Images or advertising placed within
films and television shows in order to promote the sale of a particular
product. Product placement is controversial because it blurs the distinction
between advertising and other genres of media production.
props In a dramatic production, movable objects such
as furniture and handheld articles that are used to enhance the setting
and, often, to advance the plot.
prose Continuous non-metrical written discourse.
public relations The art or science of establishing
and promoting a favourable relationship with the public, often through
a variety of means and employing a variety of media.
purpose The main goal of a work, which generally is
as follows: in fiction — to entertain, tell a story, or convey
insight (as in a short story, a movie, a poem); in nonfiction —
to describe or explain something (as in an encyclopedia article, a documentary
film); in a media text — to inform or persuade the reader
or viewer (as in a newspaper article or editorial, an advertisement).

Q
quatrain See stanza.

R
rhyme The repetition of similar sounds at the ends
of words, regardless of spelling (brigade/dismayed, eyes/cries,
state/fate). In traditional stanza forms, rhymes appear
at the ends of lines in a regular pattern, or rhyme scheme. Internal rhyme
refers to rhyme within a line of poetry ("In mist or cloud,
on mast or shroud" —Coleridge).
rhythm The recurrent alternation of accented (stressed)
and unaccented syllables in the words and lines of a poem. This may be
regular, in which case it is referred to as metre, or it may be irregular,
as in free verse.

S
scene A self-contained episode in a work of drama
or fiction.
search engine A research tool used to find information
on the Internet or within databases. Typically, a search engine allows
a user to access information using keywords.
sentence structure The types of sentences writers choose
to use. Sentences can vary in length and may take the form of questions
or commands. Writers may also vary sentence patterns or repeat them deliberately.
sestet See stanza.
set and set design In a dramatic work, the design and
arrangement of physical elements such as scenery, props, lighting, and
sound. Sets are crucial for the effective setting of works.
setting The place, time, and social circumstances in
which a work is set. The place can be real or imaginary; the time can
be past, present, or future, and may be a particular season or time of
day (midsummer, or midnight) or a particular occasion (an eclipse, a battle).
Setting helps create a mood or atmosphere. In a dramatic work, setting
is also communicated by the set.
short story A fictional prose story shorter than a
novel, having a plot that focuses on several characters and a single theme.
shot list A list of all the shots needed to create
a completed video.
simile A device of figurative language in which one
thing is compared to another using the words "like" or "as"
("Justice is like an open field" —Rita Joe). See
metaphor.
soliloquy See monologue.
sonnet A single-stanza lyric poem of 14 lines with
a particular rhyme pattern. Each line usually has five metrical units
or feet.
spread A story or advertisement occupying two or more
adjoining columns of a magazine or newspaper; two facing pages of a publication,
such as a newspaper or magazine, viewed as a single unit.
stanza A group of lines making up a unit of a poem,
often partly defined by rhyming words and signalled by a blank line in
the printed text. Common stanza forms are couplets (two lines), quatrains
(four lines), sestets (six lines), and octets (eight lines).
storyboard A graphic organizer used to plan the integration
of visual, textual, and audio material in video production.
structure See organization and
sentence structure.
style In written works, a writer's choice and arrangement
of words. The main elements of style are diction, figurative
language, and sentence structure. A writer's stylistic choices
develop the narrator's voice and convey the writer's attitude toward the
subject and the audience for a piece of writing.
subplot An author can use secondary action in a fictional
or dramatic work to make an independent but related story—a subplot—that
enhances the meaning of the main action or plot.
symbol An object or character that represents an idea,
value, or condition beyond itself (a dove to represent peace, scales to
represent justice).

T
tabloid A newspaper of small format giving news in
condensed form, usually with illustrated, often sensational, material.
At one time, the term tabloid simply referred to the size of paper
that news was presented on, with a tabloid being the smaller paper size
and a broadsheet the larger size. However, the term now refers more to
the type of information presented in the paper. Tabloids are known to
present celebrity gossip and other sensational stories, which more serious
newspapers may not choose to present.
target audience The intended audience of a media production
or presentation.
telegenic Like the term photogenic, a term to
describe a person who looks good on a TV screen; suitable for televising.
text The print, oral, or visual form through which
content is communicated.
theme The key point, or central message, of a work.
This can be either explicit, as it usually is in nonfiction and media
works (such as in a research or news report), or implicit, as it usually
is in works of fiction and poetry. Also referred to as the main idea or
thesis in nonfiction works.
thesis The main idea of a work, used especially with
reference to works of nonfiction (such as formal essays and research reports).
The thesis of a work is usually presented explicitly in a thesis statement
at the beginning of the work.
third-person point of view When the narrator is not
a character or person in the action and speaks of other characters or
people in the story or text either by name or as "she," "he,"
or "they," the writer is telling the story from a third-person
point of view. The third-person narrator is an unseen observer who moves
freely through the story, presenting what happens from both the outside
(setting and plot) and the inside (the feelings and thoughts of the characters).
See first-person point of view.
tone In writing, a writer's attitude toward a subject
or audience, conveyed through the writer's style.
transitions and transitional devices Editorial elements
of a presentation used to signal changes between images or ideas (e.g.,
repetition, balance, fade-out, dissolve).

U
URL An abbreviation of Uniform Resource Locator or,
more simply, an Internet address.

V
virtual reality A simulation of reality created by
video and audio programming in which the user experiences and interacts
with an artificial environment as though it were real.
visual production factors Visual devices used in video
or verbal presentations to clarify ideas, communicate information, or
maintain audience interest (e.g., colour, contrast).
voice In writing, a writer's or a character's distinctive
style of expression.
voice production factors Devices used in verbal presentations
to clarify ideas, communicate information, or maintain audience interest
(e.g., volume, tone, stress).

W
Web page A page of text and/or graphics within a Web
site. A single data file on the World Wide Web that can include text,
sound, and graphics, as well as hypertext links to other files.
Web site A location on the World Wide Web consisting
of a home page and other files connected to the home page by hyperlinks.
World Wide Web A network of linked hypertext files,
stored on computers around the world and accessible by the Internet

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