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Nelson Education > School > Business > Entrepreneurship: Creating a Venture, 2/e >  About the Resources > Student Text Features
 

Student Text Features

Entrepreneurship: Creating a Venture, Second Edition offers instructional strategies and learning opportunities that focus on the expectations of the Grade 11 College, Grade 11 Open, and the Grade 12 College guidelines of the Ontario curriculum. The text addresses the common expectations from the three programs and there are two accompanying student workbooks that address the in-depth study of each of the programs.

KEY FEATURES

The following elements appear in each chapter of the text:

• Unit Opener: This will be a story that encompasses the key elements in the unit and providing students with something to connect with and reflect on as they learn.
• Unit Overview: This describes the key expectations addresses in the unit in a student centred language.
• Learning Opportunities: This outlines what will be presented in the chapter and what students are expected to know at the end.
• Entrepreneurial Language: This will list key words and phrases introduced in the chapter that are specific to entrepreneurship and new to students either in context or form.
• Venture Profiles: These will be short case studies of entrepreneurs from a variety of segments. There will be 3-5 profiles per chapter with photos of the entrepreneur or product.
• Exploring will appear immediately following each venture profile and will be a tool to debrief the profile and apply key learning from the chapter.
• Agents of Change will be short anecdotes (50 words) about people who have demonstrated entrepreneurship/enterprising skills and made a difference. There will be 2-3 per chapter and they will appear in the margin.
• Quotes extracted from the text will be bolded in the margin with Entrepreneurial Language highlighted in a different colour.

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•  Graphics illustrating key points will be included. There will be 6-8 per chapter.
• Worth Repeating will be quotes from an external source relevant to the text and appear in the margins.
• Your Turn: Questions that address concept understanding, skill application and knowledge connections will appear throughout the chapter. They are designed to extend learning.
• International News: There will be two short (50 words) pieces per chapter. They are small bits of information relating to the global economy.
• E-Bits & Bytes: There will be two per chapter. They contain information related to the New Economy.
• Cool Stuff: Information not directly linked to text information but good to know.
• End of Chapter Activities:
     – Flashbacks - chapter review summary
     – Lessons Learned - review questions
     – Venturing Out - activities involving cooperative groups,
         research, community, venture planning
     – Point of View - students are presented with a scenario, they
         are asked to reflect and write a response in their entrepreneurial
        journal.
• Unit Review: Highlights in quick glance format the key learning from the unit and how they flow
together.
• The Venture Wheel will be utilized throughout the text. It will appear in full colour, colour-coded to the chapter that covers that section and highlight each one as it appears and when it is completed.

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Readability

The student text is organized into three units with 3-5 chapters per unit. Consistent column width and use of margin space throughout the text make it easy to read. Visuals are used to enhance understanding.

Entrepreneurial language is colour coded when it appears in the chapter, is listed at the beginning of the chapter in the "Entrepreneurial Language" box and defined in the Entrepreneurial Language Glossary.

Chunking of text - content will be provided in many discrete blocks of text, which makes the reading task more manageable.

Unit and Chapter Framework

The consistent framework helps students to easily navigate through the text:

–  Unit Opener – Unit Overview – Chapters – Venture Wheel – Learning Opportunities – Entrepreneurial Language – Venture Profile/Exploring/Agents of Change/Worth
   Repeating/Your Turn/International News/E-Bits &
   Bytes/Cool Stuff – Flashbacks – Lessons Learned – Venturing Out – Point of View – Unit Review

 

 

 

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