Prior to having students
create their own brochures, review a number of samples with them.
Good design is vital to brochures if they are to communicate effectively
about the products and services they promote or if they are going
to clearly convey information for educational and entertainment
purposes. A brochure of one page needs to be very compact and practical
to gets its message to its readers.
- Identify the main features of the sample brochures.
- Who is the intended audience? How do you know?
- What are the main categories of information in this brochure?
- How could the designer improve this brochure?
A brochure is often only
one piece of paper, folded in half or in thirds. Here are some suggestions
you should consider when creating brochures:
Determine the size of your brochure.
much colour will be used in the leaflet. Will it
full colour throughout or only in parts?
organize all of your information first. Use
to organize your main points into divisions or
text of your brochure. You can write in sentences,
point form using bullets, or even in a question-answer
Readers don't want to spend much time reading the
so it must be to the point.
thumbnail sketch to plan the layout of your
How many columns will the brochure have?
will you put text? Images?
(diagrams, photographs, maps, graphs,
etc.) must be related to the text and should be
because they convey information quickly and easily.
captions for your images that may be needed.
of font styles and sizes, borders, boxes, and
to highlight information and add visual appeal.
Click here to view the student activity.
can also be used to communicate a lot of
in a very small space. For example, the use of
numbers of dollar signs ($$$) in a table can show
range for different resorts and hotels.