Houghton Mifflin - Marketing, Cdn Ed: Research Centre

Links to Internet Resources

Companies referenced in Marketing. Canadian Edition

Visit resources in the following sections

General Marketing Resources
Databases, Indexes & Lists
Marketing Research
Economic Data
Product & Brand Usage
Advertising & Media Information
Government/Organizations
Publications & News
Ethics and Responsibility
Career Planning and Job Banks
Internet Marketing/Technology
Internet Resources

[*] indicates that access to some or all of the site requires registration, fee subscription, or purchase (e.g., of reports)

General Marketing Resources

Marketing Resource Center --marketing resources and reference material, including Marketing on the Net, tools of the trade, an online marketing forum annd software library.

Disclosure, Inc.: Top Marketing Tips, Tricks & Techniques --A series of "How-To" articles on everything from Advertising to Trade Shows.

MouseTracks --NSNS Marketing Resources - resources for marketers and marketing instructors; includes electronic malls and storefronts, technical topics on setting up a Web site, a list of marketing service providers, a list of marketing lists, and virtual publishing.

A Business Researcher's Interests --searchable archive of full-text papers, magazines and journals, case studies and tools, as well as other marketing and information technology resources.

Researchpaper.com - Business --searchable archive of thousands of magazines, newspapers, books, and photographs. A great place to start that research paper.

Marketing Resources --links to dozens of marketing information sites on the Web.

Net.Value's Interesting Business Sites on the Web --a monthly listing of noteworthy business sites.

|*| The Institute of Management and Administration - Business Pages --links to diverse business-related resources.

|*| HotWired: Market Forces --marketing-related column that changes every 10 days.

SIC- Standard Industrial Classifications Index

Databases, Indexes & Lists

Industry Canada Corporation Database

Canada 411 – The Business Phone Directory

Canada YellowPages.com

Yahoo Canada – Business Directories

American Business Information, Inc. --a database containing information about 11 million U.S. and Canadian businesses.

Switchboard --searchable database of U.S. individuals and businesses.

Hoover's Online --company profiles, corporate web sites, business tools and news, and job listings for more than 600 companies

Fortune 500 --links to the nation's top companies, as well as a wealth of resources at Fortune Magazine.

MSU-CIBER International Business Resources on the WWW --a list of business- and finance-related mailing lists.

Marketing Lists on the Internet --marketing-related discussion and announcement groups on the Internet and commercial online services.

Agencies & Consultants

ACNielsen Canada --the world's leading provider of retail, promotion, media, household and consumer information services; modeling, analytical and logistics software; and decision support software for customers worldwide.

|*| Anywhere Online Market Research E-mail Directory --E-mail directory of more than 1000 "netizens" in market research or related fields.

ICEBREAKER (Intelligence Competitive Engine) --data-mining consultant.

Marketing Research World --specializing in turnkey research services; publisher of Marketing Research World and Directory of Marketing Research Companies.

Zarden's Market Research Direct-A-Net --market research directory and information.

The Gallup Organization --the pollster.

|*| iMarket Home Page --market profiles/analysis for many industries, plus other marketing resources from Dun & Bradstreet.

Demographic

Statistics Canada --Canada's national statistical agency, responsible for collecting, compiling, analysing, abstracting and publishing statisticcal information on virtually every aspect of the nation's society and economy.

Government Information Sharing Project --access to government CD-ROM data, such as census, population, housing, agriculture, economics, and education resources.

U.S. Census Bureau's Housing and Household Economics Division --federal source for most demographic statistics concerning housing, income and poverty.

Census Bureau Statistical Briefs

Census Bureau Report on Elderly 65+ in US

University of Maryland Diversity Database --database of local, national, and international materials related to age, gender, race, ethnicity, national origin, ability, religion, sexual orientation, etc.

Georgia Institute of Technology's Graphic, Visualization, and Usability Center (GVU) --Internet user surveys and results.

O'Reilly & Associates --Internet user survey and results.

HERMES WWW Commercial Usage, Preferences and Attitudes Survey (done in conjuction with GVU's WWW User Survey)

Psychographic

Consumer Culture Home Page --scholarly site from Goldsmith's College, University of London (UK), Department of Sociology, on consumer culture and related topics such as leisure. Includes access to a huge bibliography of consumer culture materials.

iVALS --Internet psychographics; part of SRI's Values and Lifestyles (VALS) program.

Economic Data

Regional Data
International (economic, demographic & trade)
Industry Data (including sample companies in each category)

Federal Reserve Bank of Chicago --national and regional economic data, publications, community information, and resources for bankers, educators, media professionals, and more.

|*|STAT-USA/Internet Site Economic, Trade, Business Information --STAT-USA produces, distributes, and assists other government agencies in producing world-class business, economic, and government information resources that U.S. businesses and the public can use to make intelligent and informed decisions.

Regional Data

Canadian Business Map --provides seamless navigation across Canada's business information resources."

Yahoo Canada --Canadian regional information.

The USA CityLink Project --a list of U.S., state and city Web pages; a good place to start looking for local information.

Yahoo! Get Local --local Web resources, city maps, yellow and white pages, and more.

International (economic, demographic & trade)

Canadian Association for Business Economics (CABE) -- the networking vehicle for applied economics in Canada.

The CIA World Factbook --includes basic information about every country.

North American Free Trade (NAFTA) Border Home Page --a collection of NAFTA-related World Wide Web resources and other data generated by the Office of the Assistant Secretary for International Economic Policy at the Department of Commerce.

Antilles Info Business --a virtual business center: economic data, company directories, and trade fair for the Antilles.

Preparing for the China Market --resources for developing business in China.

Chinese Business World --information about Chinese business, travel, investment, culture, and people for firms considering business opportunities in China.

China InfoWeb --information about Chinese news, business, and travel.

China123 --information about Chinese business, travel, investment, culture, and people.

CZECH Info Center --the "Ultimate Czech Information Resource for Everybody," with news and information about travel, visas, business and commerce, language, genealogy, directories, and more.

Ecuador Economy --economic data for Ecuador, as well as links to other sites that contain economic, financial, and social statistics.

Mexico Online Business Center --in-depth information about doing business in Mexico.

National Economic and Development Authority (Philippines) --socioeconomic data and information for the Philippines.

U.S.-Saudi Arabian Business Council --information on Saudi Arabia's economy, trade and investment opportunities, economic data, industrial sectors, culture, and history.

Socio-Economic Statistics and Analysis Group (U.K.) --The Socio-Economic Statistics and Analysis Group of the U.K. Office for National Statistics (ONS) analyzes and disseminates labor market statistics, patterns of household income and expenditures, the effects of taxes and benefits on households, travellers to and from the UK, social and economic characteristics of the UK and its regions, and selected national accounts series to the regional and country level.

Vietnam Access --information resource for international companies, investors, exporters, and importers who are interested in the Vietnam market.

Product & Brand Usage

Ogilvy & Mather BrandNet

Advertising & Media Information

BBM Bureau of Measurement --a not-for-profit, Canadian broadcast research company with 3 divisions which produce ratings information about TV, radio andd interactive media audiences.

Mediascan --Canada's national news monitoring network. Comprehensive news monitoring services throughout Canada from newspapers, radio and television.

Internet Resource Guide to Advertising --information about advertising agencies, advertisers, media, research, creative and production resources, and other facets of the advertising industry.

Media Central --a source for media and marketing intelligence with links to advertising, direct marketing, and other marketing publications.

|*|Audit Bureau of Circulations (ABC) --audits various print publications for circulation data.

|*|Nielsen Media Research --provides television ratings, both nationally and locally, for television networks and affiliates, independent stations, syndicators, cable networks, cable systems, advertisers and their agencies, and estimates TV audience size and composition.

NewsProNet --television consulting resource and marketing site.

Arbitron --measures local radio audiences and tracks consumer, media, and retail activity.

|*| Radio Advertising Bureau

|*| ACNielsen --measures consumer response for manufacturers and retailers of groceries, health-and-beauty aids, and other packaged and durable goods; measures and evaluates promotions that influence consumer sales.

Clio Awards --features advertising advice, tips on entering the advertising industry, and Clio-Award©-winning advertisements.

|*|Coalition for Advertising Supported Information and Entertainment (CASIE) --(American Association of Advertising Agencies and the Association of National Advertisers)

Advertising Agencies Online

Government/Organizations

Business Development Bank of Canada (BDC) --Canada's small business bank. BDC plays a leadership role in delivering timely and relevant financial and management services, with a particular focus on the emerging and exporting sectors of the economy.

Canada Business Service Centres --an information gateway for Canadian business. The CBSCs reduce the complexity of dealing with various levels of government bby providing a single point of contact to a wide range of information on government services, programs and regulations.

Canadian Government Programs and Services --links to Government of Canada resources.

Canadian Government Publishing --The Government of Canada's official publisher.

FedWorld --a comprehensive central access point for locating and acquiring government information.

Government of Canada Primary Internet Site --the Internet access point for information about Canada, its government and its services. Direct links are also provided fromm this site to government departments and agencies that have Internet facilities.

Strategis --the information resources of Industry Canada. Committed to business and dedicated to the success of all Canadian businessess at home and abroad.

U.S. Federal Government Agencies Page --a list of federal agencies on the Internet.

U.S. Business Advisor --the "one-stop electronic link to government for business."

U.S. Census Bureau

U.S. Department of Commerce

U.S. Consumer Product Safety Commission (CPSC)

U.S. Environmental Protection Agency

U.S. Federal Trade Commission

U.S. Food and Drug Administration

U.S. Securities and Exchange Commission

Small Business Administration

Standard Industrial Classification Search --searchable Standard Industrial Classification manual.

American Marketing Association

American Institute of Small Business

World Trade Organization

Publications & News

Bizlink --the Maclean Hunter Business Publishing Internet home, with links to the company's 30 business publications.

Marketing magazine --Canada’s only national weekly dedicated to marketing, advertising and the media.

Canada NewsWire --Canada's premier full-text news release service.

Report on Business Magazine --from the Globe and Mail.

Financial Post --Canada's business voice.

CNN

USA Today

U.S. News & World Report

|*| The New York Times

CNN Financial Network

CNBC

Business Week

|*| The Wall Street Journal

Advertising Age

American Demographics, Inc./Marketing Tools

Business Ethics

Creative Magazine --online publication covering point-of-purchase displays, sales promotion, and interactive displays and marketing.

The New Entrepreneur --magazine for small home businesses.

Guerrilla Marketing Online --weekly Webzine for small business, entrepreneurs, sales people, and marketers of all kinds.

Academic Marketing Journals --list of marketing-related journals, including international ones.

Periodicals for Marketing Professionals --a comprehensive list of international marketing magazines.

Internet World Magazine

Ethics and Social Responsibility

AMA's Code of Ethics for Marketing on the Internet

Caux Round Table Code of Ethics for International Business

Center for Ethics at the University of Tampa

*Defense Industry Initiative on Business Ethics and Conduct

Depaul University's Institute for Business & Professional Ethics

Integrity Management: A Guide to Managing Legal and Ethical Issues in the Workplace

International Business Ethics Institute

KPMG's Ethical and Legal Compliance Division

Markkula Center for Applied Ethics

Minnesota Center for Corporate Responsibility

Students for Responsible Business

Career Planning and Job Banks

America's Job Bank

Canada WorkInfoNet --presents learning and employment opportunities, labour market information, career resources and services, and financial supports.

Career Magazine

Career Mosaic

CareerPath.com

CareerWeb

E-Span

*JobCenter

JobDirect

JobWeb

Monster Board

ProNet Search --a Career Network specializing in permanent and contract jobs for Computer & Information Technology related industries in Cannada, the U.S.A. and Internationally.

Wall Street Journal's Careers

The WORK Place --An information resource for a competitive labour market, by Human Resources Development Canada.

WORKink --is an online magazine devoted to equitable employment.

Internet Marketing/Technology

|*|Forrester Research --Forrester identifies the direction of new technology and predicts its impact on consumers and large corporations.

|*| Jupiter Communications --information about marketing on the Internet.

|*| Active Media --information about marketing on the Internet.

|*|Interactive Publishing Alert --information about marketing on the Internet.

1st Steps --newsletter of Internet marketing resources and tools.

Small Business Web Marketing Information Center --links to hundreds of articles and resources for effective Web marketing from Wilson Internet Services.

YPN: Marketing Resources --list of resources relating to the use of the Internet as a marketing medium, including analysis of trends and strategies, with hundreds of examples of commercial Web sites.

Internet Resources

Government of Canada Internet Guide --considerations for building an Internet Presence. A living electronic document, resulting from the experience and expertisee of professionals who use of the Internet to serve Canadians better by making information, programs and services more accessible.

EFF's Guide to the Internet --a beginner's guide and encyclopedia of the Internet from the Electronic Frontier Foundation.

Zen and the Art of the Internet --another beginner's guide.

The Essential Internet Online Guide --an Internet tutorial.

Global Village Tour of the Internet --a beginner's tour of the Internet.

Glossary of Internet Terms

History of the Internet --a history of the Internet from the PBS series Life on the Internet.

A Little History --a history of the World Wide Web from the people who invented it.

Netiquette --a guide to online etiquette.

Business Netiquette International --a guide for business etiquette on the Internet.

Internet Help Desk --troubleshooting information for both beginners and experienced Internet users for Netscape, World Wide Web, FTP, E-mail, and more.

The links below are organized by chapter. Select the number which corresponds to the chapter you wish to reference.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Links to Internet Resources

Companies referenced in Marketing. Canadian Edition

Visit resources in the following sections

General Marketing Resources

Databases, Indexes & Lists

Marketing Research

Agencies & Consultants

Demographic

Psychographic

Economic Data

Regional Data

International (economic, demographic & trade)

Industry Data (including sample companies in each category)

Finance

Manufacturing

Services

Retailing

Wholesaling

Product & Brand Usage

Advertising & Media Information

Advertising Agencies Online

Government/Organizations

Publications & News

Ethics and Social Responsibility

Career Planning and Job Banks

Internet Marketing/Technology

Internet Resources

Companies referenced in Marketing

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Chapter 11

Chapter 12

Chapter 13

Chapter 14

Chapter 15

Chapter 16

Chapter 17

Chapter 18

Chapter 19

Chapter 20

Chapter 21

Chapter 22

Chapter 23