Case Notes
- In the new 2000 printing
of the textbook we have included 6 new cases. These cases will also
be posted electronically on the student section of this web site.
To assist you in integrating these cases into your classes, here are
the teaching notes to accompany them.
Chapter
1 — Case 1.1
Replaced Windows 95: Start Me Up with:
Saturn
:"A Different Kind of Company, a Different Kind of Car"
Case 1.1 Teaching Notes
Chapter
4 — Case 4.1
Replaced
Air Canada Flies High with Global Alliances with:
Coca-Cola Company: Managing in a Global Market
Case 4.1 Teaching Notes
Chapter
8 — Case 8.1
Replaced
Labatt and Molson Battle for Market Share with:
Molson Inc.: 100 Percent Molson; 100 Percent Canadian
Case 8.1 Teaching Notes
Chapter
12 — Case 12.2
Replaced
Greyhound Canada Diversifies into Discount Air Travel with:
TD Waterhouse: Canada's Best Discount Broker
Case 12.1 Teaching Notes
Chapter
18 — Case 18.1
Replaced Cases 18.1 and 18.2, Savvy Advertising and Public Relations Strategies
Fuel Ssales at Irwin Toy, and, Canadian Dairy Producers Fight for
Supremacy through the Courts with:
Microsoft: Crafting Image through Public Relations
Case 18.1 Teaching Notes
Chapter
19 — Case 19.1
Replaced Nintendo Competes through Sales Promotion Efforts with:
NetActive Inc.: Relationship Marketing through Sales Promotion
Case 19.1 Teaching Notes
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