Nelson Higher Education

Higher Education

CB4, 4th Edition

  • includes CourseMate with Career Transitions Printed Access Card
  • Barry J. Babin
  • Eric Harris
  • ISBN-10: 1111821771
  • ISBN-13: 9781111821777
  • 384 Pages | Paperback
  • Previous Editions: 2012, 2011, 2009
  • COPYRIGHT: 2013 Published
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Overview

About the Product

Created by the continuous feedback of a "student-tested, faculty-approved" process with input from more than 250 students and instructors, CB4 uses a visually appealing, succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of contemporary consumer behavior as it's practiced today. This engaging solution is available at a value-based price with an exciting approach that's proven to increase retention and outcomes. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. End-of-part cases highlight today's challenges while the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB4 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. Trust CB4 to bring consumer behavior to life for your students in an unforgettable presentation focused on their needs.

Features

  • AN INNOVATIVE COMBINATION DELIVERS CONTENT BOTH IN PRINT AND ONLINE. The CB4 core text offers a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from interviews with nearly 250 faculty and students.

  • SHORTER, COMPREHENSIVE CHAPTERS COMMUNICATE CONSUMER BEHAVIOR CONCEPTS IN a MODERN DESIGN. This edition uses an engaging and accessible format to present consumer behavior content in a more engaging, accessible format without minimizing coverage for your course.

  • CHAPTER-IN-REVIEW CARDS AT THE BACK OF THE STUDENT EDITION PROVIDE STUDENTS WITH A PORTABLE STUDY TOOL. These detachable, convenient cards provide students with all of the pertinent information needed for effective class preparation.

  • INSTRUCTOR PREP CARDS MAKE CLASS PREPARATION SIMPLE. Detachable Instructor Prep Cards for each chapter, conveniently located in the back of the Instructor's Edition, offer a quick map of chapter content, a list of corresponding PowerPoint® resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently and easily transition to the new edition.

  • LEARNING TOOLS APPEAL TO DIFFERENT LEARNING STYLES. Extensive online study tools are available to students with the purchase of a new book. Multimedia resources include online quizzing, learning games, audio downloads, video podcasts, and more, only a click away.

  • CONTENT AND RESOURCES PROVIDE A SUPPLEMENT PACKAGE THAT IS SECOND TO NONE. This edition provides all of the content and resources you expect with a supplement package that includes CourseMate comprehensive online tools, PowerPoint® slides, an Instructor's Manual, Test Bank, and ExamView™ electronic testing as well as WebTutor™ convenience.

Reviews

"CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class."
— Nathan A. Clay, Toccoa Falls College

About the Author

Barry J. Babin

Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research and the Academy of Marketing Science’s prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.

Eric Harris

Eric Harris is a faculty member in the department of marketing at the Barney Barnett School of Business and Free Enterprise at Florida Southern College. He holds a Ph.D. from Oklahoma State University and formerly served as the Pete Esch Fellow - Professor of Marketing at Pittsburg State University. His professional and consulting experiences include work in sales and promotion management, retail analysis, healthcare marketing and customer satisfaction assessment. He is actively engaged in research and has been published in numerous professional journals, such as the Journal of the Academy of Marketing Science, Journal of Advertising, Psychology and Marketing, Journal of Business Research, Journal of Business and Psychology, Journal of Personal Selling & Sales Management and Journal of Marketing Theory and Practice. Dr. Harris is also a contributing co-author with Dr. Babin in the Wiley Encyclopedia of Marketing. Dr. Harris serves as associate editor of the Journal of Managerial Issues and also serves on the editorial review boards for the Journal of Marketing Theory and Practice, the Journal of Services Marketing and Services Marketing Quarterly. He has earned numerous awards for his services, including many professional recognitions for his reviewing activities. Dr. Harris’ research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation and sales force goal orientations. He also has professional experience in the music industry.

Table of Contents

PART I: INTRODUCTION.
1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part 1 Case Studies.
PART II: INTERNAL INFLUENCES.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
Part 2 Case Studies.
PART III: EXTERNAL INFLUENCES.
8. Consumer Culture.
9. Micro-cultures.
10. Group Influence.
Part 3 Case Studies.
PART IV: SITUATIONS AND DECISION MAKING.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part 4 Case Studies.
PART V: CONSUMPTION AND BEYOND.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
Part 5 Case Studies.

New to this edition

  • NEW CONSUMER BEHAVIOR CONTENT REMAINS RELEVANT TO TODAY'S TIMES. Open any page of CB4 and you and your students will find the most current consumer behavior statistics with engaging, contemporary examples that keep content applicable to today's current business challenges and meaningful to today's life. You'll find new content surrounding the census, the recession, green marketing, and natural disasters as they all affect consumer behavior.
  • NEW COVERAGE PREPARES READERS TO MAXIMIZE TODAY'S SOCIAL NETWORKING AND SOCIAL MEDIA TOOLS. Significantly expanded coverage of social networking and social media in this edition addresses the ways consumers derive value from these activities.
  • HIGHLIGHTS OF NEW EDITION CHANGES ON INSTRUCTOR PREP CARDS MAKE TRANSITION TO THIS EDITION EASY. The individual, detachable Prep Cards for each chapter, conveniently located in the back of the Instructor's Edition, outline specific content updates and changes from the previous edition to help make the transition to CB4 as seamless as possible. In addition, convenient chapter overviews and outlines, lists of terms and topics, PowerPoint® highlights, video teaching notes, and additional examples help you plan and deliver course content efficiently.
  • NEW DYNAMIC COURSEMATE WEBSITE BRINGS COURSE CONCEPTS TO LIFE. Help students master consumer behavior concepts with this new, interactive premium website –- CourseMate for CB4. Engaging study and exam preparation tools support the printed text. Watch student comprehension soar as CourseMate delivers what today's students need! CourseMate for CB4 includes an interactive e-Book and interactive teaching and learning tools, including quizzes, flashcards, videos, games, cases. Engagement Tracker - a first-of-its-kind tool – monitors student engagement in your course.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Videos  (ISBN-10: 111152825X | ISBN-13: 9781111528256)

Deepen your students' understanding of the consumer behavior concepts presented throughout this edition of the text with these dynamic, engaging videos. These brief, multimedia tools correspond directly to this edition and offer ideal support for specific sections of the text.

Marketing CourseMate with MindTap Reader and Career Transitions 2.0 Instant Access  (ISBN-10: 111186392X | ISBN-13: 9781111863920)
WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 113359798X | ISBN-13: 9781133597988)

Succeed in your consumer behavior course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

Webtutor™ on WebCT with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1133598102 | ISBN-13: 9781133598107)
WebTutor™ on WebCT with eBook on Gateway Instant Access Code  (ISBN-10: 1111568871 | ISBN-13: 9781111568870)

Jumpstart your course with customizable content that's specific to CB4. This valuable Course Management System lets you easily add, edit, reorganize, or delete content to meet your needs. You'll find text-specific media assets, quizzing, discussion topics, interactive games and exercises to supplement the classroom experience and ensure students leave with the resources to succeed in business. You even can use this effective resource as an integrated solution for distance learning or a Web-enhanced course. For more information or instant access, visit www.cengage.com/tlc/webtutor.

Student Supplements

Marketing CourseMate with MindTap Reader and Career Transitions 2.0 Instant Access  (ISBN-10: 111186392X | ISBN-13: 9781111863920)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Access an integrated eBook, learning tools including flashcards, quizzes, and more, all designed specifically to work with CB4, 4th Edition.

WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 113359798X | ISBN-13: 9781133597988)

Succeed in your consumer behavior course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

Webtutor™ on WebCT with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1133598102 | ISBN-13: 9781133598107)
General MindLink for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285276590 | ISBN-13: 9781285276595)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your marketing course in one place. Read your eBook, take notes, review flashcards, and take practice quizzes—all online with MindLink for CourseMate.

WebTutor™ on WebCT with eBook on Gateway Instant Access Code  (ISBN-10: 1111568871 | ISBN-13: 9781111568870)

Much more than an interactive study guide, WebTutor™ lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want in this consumer behavior course. You'll find a wealth of interactive resources, such as interactive quizzes, multimedia concepts, tutorials, videos, online exercises and flashcards that work seamlessly with the text's website to provide a dynamic learning environment. For more information or instant access, visit www.cengagebrain.com.