Nelson Higher Education

Higher Education

Investments: An Introduction, 10th Edition

  • includes Thomson ONE - Business School Edition and Stock-Trak Coupon
  • Herbert B. Mayo
  • ISBN-10: 0538452099
  • ISBN-13: 9780538452090
  • 768 Pages | Hardcover
  • Previous Editions: 2008, 2006, 2006
  • COPYRIGHT: 2011 Published
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About the Product

Introduce your students to today’s most important investment topics from a strong individual financial planner’s perspective with Mayo’s INVESTMENTS: AN INTRODUCTION, 10E. This edition provides an inviting, comprehensive approach to investments -- from the fundamentals students need to master for success on the CFP exam to more advanced topics. edition an ideal, understandable choice for business students as well as finance majors. Concepts build upon one another in this edition’s updated Financial Advisor’s Investment Case at the end of each chapter -– providing a strong overview of today’s most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid, real investment decisions. Students can even gain hands-on experience with the same financial analysis tool used on Wall Street with this edition’s access to Thomson ONE-Business School Edition and corresponding problems in the text. This book’s comprehensive support package includes the CengageNOW for Finance online course management system to save you time while reinforcing today’s most important investment topics. Help your students fully understand today’s most important investment topics from the individual financial planner’s perspective with the rich array of teaching and learning resources found on this edition’s interactive companion Website. You can easily download the instructor resources you need as you need them from the password-protected, instructor-only portion of the site. Your students can download Investment Analysis for Windows software or reinforce their understanding of key concepts with online tutorials, quizzes, and interactive games.


  • THOMSON ONE-BSE PROBLEMS PROVIDE FIRST-HAND PRACTICE WITH THE DATABASE PROFESSIONALS USE: Give your students hands-on experience with the same financial online database that Wall Street analysts rely upon every day. Thomson ONE-BSE problems at the end of chapters give students an opportunity to present earnings estimates, financials, and market data using Thomson ONE-BSE data from hundreds of today’s leading companies. Thomson ONE-BSE access is included with each new book.

  • STUDENTS FOCUS ON THE CFP TOPICS MOST IMPORTANT FOR TODAY’S EXAM: Widely recognized for its proven focus and clear presentation of CFP testing topics, this edition continues to emphasize concepts your students need to understand for success as they take today’s CFP exam.

  • FRESH INTERNET ASSIGNMENTS EMPHASIZE HOW TO USE TECHNOLOGY IN INVESTMENT DECISIONS: This edition helps you clearly demonstrate to your students how to most effectively use today’s technology to analyze and process the data necessary to make strong investment choices.

  • FINANCIAL ADVISOR’S INVESTMENT CASE PREPARES STUDENTS FOR REAL INVESTMENT DECISIONS: Brief engaging cases at the end of each chapter work together to create a dynamic, continuing Financial Advisor’s Case that tightly integrates each chapter’s materials. Students clearly see how concepts from each chapter apply to real investment decisions from a financial planner’s perspective. Cases follow today’s proven format for effective learning.

  • EXPANDED COVERAGE OF STOCK VALUATION RATIOS THOROUGHLY INTRODUCES THIS KEY TOPIC: Give your students a strong understanding of adjusted PEG, return on equity from price to book, and profit margin from price to sales with this edition’s expanded, complete introduction to stock valuation ratios -- one of today’s key investment topics.

About the Author

Herbert B. Mayo

Dr. Herbert Mayo teaches finance at The College of New Jersey, where he previously served as former Director of Accreditation. A well-respected author and experienced educator, Dr. Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo earned his Ph.D. from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill.

Table of Contents

1. An Introduction to Investments.
2. Securities Markets.
3. The Time Value of Money.
4. Financial Planning, Taxation, and the Efficiency of Financial Markets.
5. Risk and Portfolio Management.
6. Investment Companies: Mutual Funds.
7. Closed-end Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs).
8. Stock.
9. The Valuation of Stock.
10. Investment Returns and Aggregate Measures of Stock Markets.
11. The Macroeconomic Environment for Investment Decisions.
12. Behavioral Finance and Technical Analysis.
13. The Bond Market.
14. The Valuation of Fixed-Income Securities.
15. Government Securities.
16. Convertible Bonds and Convertible Preferred Stocks.
17. An Introduction to Options.
18. Option Valuation and Strategies.
19. Commodity and Financial Futures.
PART VI: An Overview.
20. Financial Planning in an Efficient Market Context.
Appendix A Mathematical Tables.
Appendix B Answers to Selected Problems.

New to this edition

  • The book is more concise. Chapters have been combined and others have been tightened. While the six-part structure has been retained, the text now has 20 chapters (as opposed to 24). Part 1 is devoted to the investment process and financial concepts and Part 2 covers investment companies. Stock is found in Part 3; Part 4 is devoted to fixed income securities. Part 5 covers derivatives and Part 6 sums up the process of financial planing, management of risk, and the role of the individual’s believe in the efficiency of financial markets.
  • Chapter 2 combines secondary markets and primary markets into a single chapter.
  • Money market instruments has been transferred to the section on market mutual funds in Chapter 6.
  • Chapter 12 places emphasis on how human traits affect investment decisions as well as how technical analysis places emphasis on the trends and tendencies of stock prices.
  • Chapter 20 places emphasis on the need for financial planning prior to portfolio construction.


All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

ExamView®  (ISBN-10: 0538471999 | ISBN-13: 9780538471992)
CengageNOW Instant Access Code  (ISBN-10: 0840064772 | ISBN-13: 9780840064776)

Bundle this robust, online course management system with Mayo INVESTMENTS: AN INTRODUCTION, 10E for more control in less time and better student outcomes -- NOW. CengageNOW for Finance includes teaching and learning resources organized around lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. Flexible assignments, automatic grading and a gradebook option provide more control while saving you valuable time. Bundle this robust, online course management system with Mayo INVESTMENTS: AN INTRODUCTION, 10E for more control in less time and better student outcomes -- NOW. CengageNOW for Finance includes teaching and learning resources organized around lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. Flexible assignments, automatic grading and a gradebook option provide more control while saving you valuable time.

CengageNOW  (ISBN-10: 0840064764 | ISBN-13: 9780840064769)
Instructor's Resource CD-ROM  (ISBN-10: 0538471069 | ISBN-13: 9780538471060)

Find all of the helpful, time-saving teaching resources you need to create a dynamic, interactive investments course in this all-in-one Instructor’s Resource CD. Everything you need to plan, teach, grade, and effectively assess student understanding and progress is at your fingertips. This CD includes the Instructor’s Manual, author-written Test Bank in Word, ExamView® Electronic Testing System, and PowerPoint® slides. The proven, reliable Test Bank, written by the text author to ensure tight integration with the text, provides the variety of testing options you need to quickly and accurately assess student understanding. This time-saving testing tool now includes more than 1,000 multiple choice and true/false questions and problems in a comprehensive Test Bank as well as solutions to end-of-chapter problems for your quick reference. Connect with your students and clarify today’s most important investment concepts using this edition’s PowerPoint® lecture presentation slides. Designed to captivate the attention of even today’s fast-paced students, this edition’s PowerPoint slides clearly present the book’s introductory and more advanced investment topics. You can access all PowerPoint slides on the text Website or the Instructor’s Resource CD. Rely on this proven, easy-to-use electronic test creation system to create, deliver, and customize tests or study guides for your course in minutes. ExamView Electronic Testing System guides you step-by-step through the process of creating tests, allowing you to see the test you are creating on screen exactly as it will print or display online. Create your own tests or edit test questions written by the text author for the assessment that best fits your students and course.

Student Supplements

Investments: An Introduction (Book Only)  (ISBN-10: 0538452102 | ISBN-13: 9780538452106)
CengageNOW Instant Access Code  (ISBN-10: 0840064772 | ISBN-13: 9780840064776)

CengageNOW is an easy-to-use online resource that helps you study in LESS TIME to get the grade you want NOW. Built-in technology tools help you master concepts as well as prepare for exams and daily class. Available for student purchase at

CengageNOW  (ISBN-10: 0840064764 | ISBN-13: 9780840064769)