Nelson Higher Education

Higher Education

Value Pack: Marketing + CourseMate Printed Access Card (12 mths), 5th Edition

  • Charles Lamb
  • Joseph F Hair
  • Carl McDaniel
  • A.J. Faria
  • William J. Wellington
  • ISBN-10: 0176523502
  • ISBN-13: 9780176523503
  • 0 Pages | Best Buy Package
  • COPYRIGHT: 2012 Published
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Overview

About the Product

Marketing, 5th Canadian edition makes introduction to marketing easy to teach and learn from! The hallmark feature of this text is the Integrated Learning System, which is organized around the learning outcomes that appear at the beginning of each chapter and integrated throughout the text. All major supplements and course content is tied to these outcomes. This feature also contains a visual learning summary at the end of each outcome to help with visual learners. This new edition is updated to include new examples, topical coverage, marketing metrics, an annotative Marketing Plan and the evolved digital platforms of APLIA and CourseMate. APLIA is a dynamic online homework system and interactive ebook which feeds into a gradebook! Also available with this edition is CouresMate, which brings course concepts to life with interactive learning, study, and exam preparation tools, an ebook and Engagement Tracker.

Features

  • Integrated Learning System - The ILS anchors all of the textbooks exciting content. The text and all major supplements are organized around the learning outcomes that appear at the beginning of each chapter, making Marketing 5/e both easier for instructors to teach from and students to learn from.

  • Visual Learning Summaries - Because not all students learn material in the same way, every learning outcome topic concludes with an updated graphic depiction of the material discussed.

  • Review and Application - To help students focus their study time, end of chapter discussion and writing questions are grouped with their related learning outcome summary.

  • Test Bank containing 3500 items grouped by chapter and learning outcome allowing professors to easily design tests that reflect the content covered in class.

  • PowePoint slides are identified by corresponding learning outcomes.

About the Author

Charles Lamb

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor’s Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science, and a Fellow of the Southwestern Marketing Association.

Joseph F Hair

Joseph F. Hair, Jr. is Cleverdon Chair of Business at University of South Alabama, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director of the Entrepreneurship Institute at the E.J. Ourso College of Business, Louisiana State University. He was a United States Steel Foundation Fellow at the University of Florida, Gainesville, where he earned his Ph.D. in Marketing. He has authored over 40 books and has published numerous articles in professional journals. He is a Distinguished Fellow of the Academy of Marketing Sciences, the Society for Marketing Advances, and the Southwestern Marketing Association.

Carl McDaniel

Carl McDaniel is professor emeritus at the University of Texas–Arlington. He was the chairman of the marketing department at UTA for 32 years. McDaniel’s career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 90 textbooks in marketing and business. McDaniel’s research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC’s mission is to help developing nations increase their exports. He has a bachelor’s degree from the University of Arkansas and his master’s degree and doctorate from Arizona State University.

A.J. Faria

A.J. Faria is chairman of the Department of Marketing in the Odette School of Business at the University of Windsor. He has taught for over 40 years at five different universities. He has also worked in industry in sales and marketing management positions and has served as a consultant to more than 50 corporations, industry trade associations, and government departments. Faria has run marketing strategy seminars across North America as well as in Russia, China, Estonia, France, the Netherlands, Singapore, and Hong Kong. Faria is also Co-Director of the Office of Automotive and Vehicle Research in the Odette School of Business and President of Marcon Marketing Consultants. In addition to Marketing, Faria has authored seven other texts, 12 chapters for others’ texts, and more than 180 refereed journal articles and conference papers. He has won 11 conference best-paper awards and is currently the business editor for Simulation & Gaming. Faria not only undertakes many consulting assignments in the automotive industry but does more than 200 media interviews each year on automotive industry topics. He was named a Fellow of the Association for Business Simulation and Experiential Learning in 1995 and received a Lifetime Achievement Award from the organization in 2006. Faria received the Senior Research Excellence Award from the Odette School of Business in 2005, the Distinguished Research Award from the University of Windsor in 2006, and the Kevin Doyle Award for Service to the Media in 2009.

William J. Wellington

William J. Wellington has been an associate professor in the Department of Marketing since 1986. He also held an administrative appointment as Associate Dean of the Odette School of Business from 1999 through 2002. Wellington is both a Fellow and a Past President of the Association for Business Simulation and Experiential Learning. His teaching interests lie in the areas of introductory marketing, advertising and promotion, sales management, marketing management, and strategic marketing management. Wellington’s research interests lie in the areas of marketing education and strategic marketing management. In addition to Marketing, He has authored seven other books, two chapters for others’ books, seven journal articles, and over 30 refereed conference proceedings. He has edited one book, published three abstracts, and delivered six papers as well as five invited addresses to professional associations.

New to this edition

  • Dozens of new examples in each chapter.
  • New, revised, or updated topical content.
  • Marketing Metrics has been added to introduce students to the quantitative side of marketing.
  • Sales Forecasting.
  • Annotated Marketing Plan, starting in chapter two, includes annotations that tie each part of the plan to the material throughout the book. Students will see the correlation between the chapters in the text and the elements of a profession marketing plan for a real company.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

CourseMate Instant Access Code (12 mth) for Marketing  (ISBN-10: 017661723X | ISBN-13: 9780176617233)

Cengage Learning’s CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook, interactive teaching and learning tools including quizzes, flashcards,videos, and more; downloadable instructor supplements;and Engagement Tracker, a first-of-its-kind tool that allows instructors to monitor student engagement in the course.More information can be found at www.lamb5e.nelson.com. Please contact your Nelson representative to package Marketing CourseMate with your textbook.

Aplia Instant Access Code for Marketing  (ISBN-10: 0176608435 | ISBN-13: 9780176608439)

CDN ED Aplia Instant Access Code W/Ebook For Marketing

CourseMate Printed Access Card (12 mths) for Marketing  (ISBN-10: 0176617221 | ISBN-13: 9780176617226)
Instructor's Resource CD for Marketing  (ISBN-10: 0176608346 | ISBN-13: 9780176608347)

Managing your classroom resources is now easier than ever. The new Instructor Resource CD-ROM (ISBN 0-17-660834-6) contains all key instructor supplements: NETA Enriched Instructor’s Manual, NETA Test Bank in printable and ExamView® computerized formats, and PowerPoint® slides. Our Enriched Instructor’s Manual is the core of our Integrated Learning System. Here is a list of the features that will reduce your class preparation time:

Videos for Marketing  (ISBN-10: 0176608567 | ISBN-13: 9780176608569)

The video package to accompany Marketing is quite comprehensive. These CBC and BNN videos showcase the nuts and bolts of marketing at existing companies. Also, Company Clips videos are found in CourseMate(accessible from www.nelsonbrain.com or www.lamb5e.nelson.com), along with the accompanying case studies,which will help to reinforce what your students have learned by showcasing people who are doing marketing every day.

Student Supplements

CourseMate Instant Access Code (12 mth) for Marketing  (ISBN-10: 017661723X | ISBN-13: 9780176617233)

CourseMate for Marketing includes an interactive eBook that allows students to take notes, highlight, bookmark,search the text, and use in-context glossary definitions. This online component also provides interactive learning tools including quizzes, flashcards, videos, and decisionmaking scenarios. Available at www.nelsonbrain.com; also accessible through www.lamb5e.nelson.com.

Aplia Instant Access Code for Marketing  (ISBN-10: 0176608435 | ISBN-13: 9780176608439)

CDN ED Aplia Instant Access Code W/Ebook For Marketing

CourseMate Printed Access Card (12 mths) for Marketing  (ISBN-10: 0176617221 | ISBN-13: 9780176617226)

CourseMate for Marketing includes an interactive eBook that allows students to take notes, highlight, bookmark,search the text, and use in-context glossary definitions. This online component also provides interactive learning tools including quizzes, flashcards, videos, and decisionmaking scenarios. Available at www.nelsonbrain.com; also accessible through www.lamb5e.nelson.com.