MindTap Marketing, 1 term (6 months) Printed Access Card, 6th Edition
- William M. Pride
- O. C. Ferrell
- ISBN-10: 1285778529
- ISBN-13: 9781285778525
- 1 Pages | Mixed Media
- Previous Editions: 2013
- COPYRIGHT: 2015 Published
MindTap Marketing for Pride/Ferrell's Foundations of Marketing, 6th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap Marketing seeks to effectively engage students to think like marketers, as well as apply concepts to the real world. MindTap follows a path to obtain these results and other key course goals through various learning activities: 1) Ask the Marketer Videos introduce students to the chapter material, providing context and establishing relevance; 2)Chapter readings and quizzes encourage students to engage with the content and check their understanding; 3) E-Lectures help students master a body of knowledge and connect terms and concepts; and 4) Chapter assignments provide learning activities such as drag and drop, matching, video cases, and drop-down menus that require students to apply the concepts to real-world scenarios. Access to this product is valid for 6 months of usage.
Ask A Marketer videos.
Chapter Reading Quiz.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
MINDTAP FOR Foundations of Marketing 6e is a personalized, fully online digital learning platform of authoritative Cengage Learning content, assignments, and services that engages your students with interactivity while also offering you choice in the configuration of coursework and enhancement of the curriculum with complimentary web-apps known as MindApps. MindApps range from ReadSpeaker (which reads the text out-loud to students), to Kaltura (allowing you to insert inline video and audio into your curriculum) to ConnectYard (allowing you to create digital "yards" through social media –all without "friending" your students). MINDTAP for FOUNDATIONS OF MARKETING 6e is well beyond an eBook, a homework solution or digital supplement, a resource center website, a course delivery platform or a Learning Management System. It is the first in a new category--the Personal Learning Experience.
MindTap Marketing for Pride/Ferrell's Foundations of Marketing, 6th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. MindTap Marketing helps you learn to think like a marketer. With an array of resources, tools, and apps -- including "Ask the Marketer" videos that provide context, e-lectures, interactive activities that give you practice applying concepts to real-world scenarios, as well as flashcards and note taking -- you'll get a true understanding of course, concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.