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MindTap Marketing, 1 term (6 months) Printed Access Card, 6th Edition

  • William M. Pride
  • O. C. Ferrell
  • ISBN-10: 1285778529
  • ISBN-13: 9781285778525
  • 1 Pages | Mixed Media
  • Previous Editions: 2013
  • COPYRIGHT: 2015 Published
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About the Product

MindTap Marketing for Pride/Ferrell's Foundations of Marketing, 6th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap Marketing seeks to effectively engage students to think like marketers, as well as apply concepts to the real world. MindTap follows a path to obtain these results and other key course goals through various learning activities: 1) Ask the Marketer Videos introduce students to the chapter material, providing context and establishing relevance; 2)Chapter readings and quizzes encourage students to engage with the content and check their understanding; 3) E-Lectures help students master a body of knowledge and connect terms and concepts; and 4) Chapter assignments provide learning activities such as drag and drop, matching, video cases, and drop-down menus that require students to apply the concepts to real-world scenarios. Access to this product is valid for 6 months of usage.


  • Seamlessly deliver appropriate content and technology assets from a number of providers to students, as they need them.

  • Break down course content into movable objects to promote personalization, encourage interactivity, and ensure student engagement.

  • Customize the course--from tools to text--and make adjustments "on the fly" so that you can intertwine breaking news into your lessons and incorporate today's teachable moments.

  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises, and supplements. Student engagement will increase, leading to better student outcomes.

  • Track students' use, activities, and comprehension in real time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so that you and your students have access to current standings in the class.

  • Assess knowledge throughout each section: after readings and in activities, homework, and quizzes.

  • Automatically grade all homework and quizzes.

About the Author

William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text.Dr. Pride’s research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising.Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell

O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

Table of Contents

Ask A Marketer videos.
Chapter Readings.
Chapter Reading Quiz.
Chapter Assignment.


All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Foundations of Marketing  (ISBN-10: 1285778480 | ISBN-13: 9781285778488)

MINDTAP FOR Foundations of Marketing 6e is a personalized, fully online digital learning platform of authoritative Cengage Learning content, assignments, and services that engages your students with interactivity while also offering you choice in the configuration of coursework and enhancement of the curriculum with complimentary web-apps known as MindApps. MindApps range from ReadSpeaker (which reads the text out-loud to students), to Kaltura (allowing you to insert inline video and audio into your curriculum) to ConnectYard (allowing you to create digital "yards" through social media –all without "friending" your students). MINDTAP for FOUNDATIONS OF MARKETING 6e is well beyond an eBook, a homework solution or digital supplement, a resource center website, a course delivery platform or a Learning Management System. It is the first in a new category--the Personal Learning Experience.

Student Supplements

MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Foundations of Marketing  (ISBN-10: 1285778480 | ISBN-13: 9781285778488)

MindTap Marketing for Pride/Ferrell's Foundations of Marketing, 6th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. MindTap Marketing helps you learn to think like a marketer. With an array of resources, tools, and apps -- including "Ask the Marketer" videos that provide context, e-lectures, interactive activities that give you practice applying concepts to real-world scenarios, as well as flashcards and note taking -- you'll get a true understanding of course, concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.