Nelson Higher Education

Higher Education

Essentials of Business Communication, 8th Edition

  • Mary Ellen Guffey
  • Dana Loewy
  • Richard Almonte
  • ISBN-10: 0176531408
  • ISBN-13: 9780176531409
  • 0 Pages | Paperback
  • Previous Editions: 2013, 2010, 2007
  • COPYRIGHT: 2016 Published
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Overview

About the Product

Essentials of Business Communication 8Ce presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. This text provides a three-in-one learning package: authoritative text, practical workbook, and a self-teaching grammar/mechanics handbook. Textbook chapters teach basic writing skills and then apply these skills to a variety of workplace writing tasks, including e-mails, memos, letters, reports, and résumés. Realistic model documents and structured writing assignments help students build lasting workplace skills. Especially effective for students with inadequate language skills, the eighth edition will offer extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines.

Features

  • Text/Workbook Format. The convenient text/workbook format presents an all-in-one teaching–learning package that includes concepts, workbook application exercises, writing, speaking, and interpersonal problems, and a combination handbook/reference manual. Students work with and purchase only one volume for efficient, economical instruction.

  • Comprehensive but Concise Coverage. An important reason for the enormous success of Essentials of Business Communication is that it practises what it preaches. The Eighth Canadian Edition follows the same strategy, concentrating on essential concepts presented without wasted words.

  • Writing Plans and Writing Improvement Exercises. Step-by-step writing plans structure the writing experience so that novice writers get started quickly—without struggling to provide unknown details to unfamiliar, hypothetical cases. Many revision exercises build confidence and skills.

  • Wide Coverage of Communication Technology. All relevant chapters build technology skills by including discussions and applications involving e-mail, texting, instant messaging, smartphones, cell phones, Web research, contemporary software, online employment searches, and electronic presentations.

  • Grammar/Mechanics Emphasis. Each chapter features a systematic review of the Grammar/Mechanics Handbook. Readers take a short quiz to review specific concepts, and they also proofread business documents that provide a cumulative review of all concepts previously presented.

Reviews

A comprehensive, well organized text, with an appealing layout and practical skills based activities.
— Sylvia Vrh-Zoldos, Centennial College

About the Author

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a Ph.D. in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ` TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.

Table of Contents

Unit One: Communicating Today
Chapter 1: Career Success Begins With Communication Skills
Unit Two: The Business Writing Process
Chapter 2: Before You Write
Chapter 3: Writing and Revising
Unit Three: Forms of Daily Business Writing
Chapter 4: E-Mails, Messages, Texts, Social Media, Memos, Letters
and Other Daily Writing
Chapter 5: Routine Writing Situations
Chapter 6: Persuasive Writing Situations
Chapter 7: Negative Writing Situations
Unit Four: Reporting Data
Chapter 8: Informal Reports
Chapter 9: Proposals and Formal Reports
Unit Five: Developing Speaking Skills
Chapter 10: Communicating in Person
Chapter 11: Business Presentations
Unit Six: Communicating for Employment
Chapter 12: The Job Search, Résumés, Social Media, and Cover Letters
Chapter 13: Interviews and Follow-Up
Appendixes
A. A Guide to Document Formats
B. Correction Abbreviations and Proofreading Marks
C. Documentation Formats
D. Style in Writing
Grammar/Mechanics Handbook
Key to Grammar/Mechanics Checkups
Notes
Index

New to this edition

  • Situational Focus. The reality of business communication is that people need to be able to respond effectively in a variety of situations. This is different than memorizing a number of genres or formats. For this reason, while the Eighth Canadian edition does include a rich introductory chapter on various daily forms of communication (e.g. text, e-mail, letter), it expands on this generic way of thinking over the next three chapters by considering important, recurring business situations divided into three categories: routine, persuasive, and negative.
  • New and Revised End-of-Chapter Exercises and Activities. This edition features a significant revision of the end-of-chapter exercises and activities. More than half of the Writing Improvement Exercises are new and almost all of the Grammar/Mechanics Reviews have been replaced. The Activities and Cases also feature more than 15% new content. As with the last edition, these new cases recognize the pedagogical usefulness of scripting, role play, and performance as effective means of practising business communication skills.
  • Updated Communication Workshops. Chapters conclude with a number of new and revised Communication Workshop features in which an enrichment activity is offered to students. These workshops cover topics that are related to but not covered in depth in the preceding chapter. They can be used as group activity assignments, in-class discussion prompts, or homework assignments.
  • Increased Analysis of New Communication Technologies. Technology manufacturers’ ability to innovate can seem to outstrip teachers’ ability to contextualize the changes happening to communication. This edition stays ahead of the curve by contextualizing podcasts, Twitter, LinkedIn, Facebook, wikis, blogs, and other of-the-moment technologies in more detail than any other business communication textbook.
  • MindTap is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and elevate thinking, allowing you to measure skills and promote better outcomes with ease. A fully online learning solution, MindTap combines all of a student’s learning tools - readings, multimedia, activities and assessments into a singular Learning Path that guides the student through the curriculum. Instructors personalize the experience by customizing the presentation of these learning tools to their students; even seamlessly introducing their own content into the Learning Path.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

YouSeeU MindTap Printed Access Card (12 months) for Guffey's Essentials of Business Communication  (ISBN-10: 0176598758 | ISBN-13: 9780176598754)
MindTap Printed Access Card (12 months) for Guffey's Essentials of Business Communication  (ISBN-10: 0176797394 | ISBN-13: 9780176797393)
MindTap Printed Access Card (6 months) for Guffey's Essentials of Business Communication  (ISBN-10: 0176797386 | ISBN-13: 9780176797386)
Instructor Resources for Essentials of Business Communication Eighth Canadian Edition  (ISBN-10: 0176591249 | ISBN-13: 9780176591243)
DVD for Guffey, Business Communication P&P 5ce and Guffey, Essentials of Business Communication 8ce  (ISBN-10: 0176582495 | ISBN-13: 9780176582494)

Student Supplements

LMS Integrated for YouSeeU MindTap Instant Access (12 months) for Guffey's Essentials of Business Communications  (ISBN-10: 0176722025 | ISBN-13: 9780176722029)
YouSeeU MindTap Instant Access (12 months) for Guffey's Essentials of Business Communication  (ISBN-10: 0176598731 | ISBN-13: 9780176598730)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

YouSeeU MindTap Instant Access (6 months) for Guffey's Essentials of Business Communication  (ISBN-10: 017659874X | ISBN-13: 9780176598747)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

LMS Integrated for MindTap Instant Access (12 months) for Guffey's Essentials of Business Communication  (ISBN-10: 0176797459 | ISBN-13: 9780176797454)
MindTap Instant Access (12 months) for Guffey's Essentials of Business Communication  (ISBN-10: 0176797327 | ISBN-13: 9780176797324)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

MindTap Instant Access (6 months) for Guffey's Essentials of Business Communication  (ISBN-10: 0176797319 | ISBN-13: 9780176797317)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.