Managerial Economics, 4th Edition
- Luke M. Froeb
- Brian T. McCann
- Michael R. Ward
- Mike Shor
- ISBN-10: 1305259335
- ISBN-13: 9781305259331
- 352 Pages | Hardcover
- Previous Editions: 2014, 2010, 2008
- COPYRIGHT: 2016 Published
Teach your MBA students how to use economics most effectively to solve today's business problems with this breakthrough text. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively, practical book provides an excellent ongoing reference for future professionals pursuing business careers.
SECTION I: PROBLEM SOLVING AND DECISION MAKING.
1. Introduction: What This Book Is About.
2., The One Lessor of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
SECTION II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
SECTION III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
SECTION IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
SECTION V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
SECTION VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm's Best Interest.
22. Getting Divisions to Work in the Firm's Best Interest.
23. Managing Vertical Relationships.
SECTION VII: WRAPPING UP.
24. You Be the Consultant.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Expand students' understanding and streamline class preparation with the numerous instructor and student resources available on this edition's robust companion website. Easily download password-protected instructor resources, including the Solution's Manual, Test Bank powered by Congerno®, and PowerPoint® slides.Cengage Testing, powered by Cognero® Instant Access (ISBN-10: 1305260600 | ISBN-13: 9781305260603)
Cengage Learning Testing powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.MindTap Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics for Froeb/McCann/Ward/Shor's Managerial Economics (ISBN-10: 1305260562 | ISBN-13: 9781305260566)
MindTap Economics for Froeb/McCann/Ward/Shor's Managerial Economics, 4E is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease.LMS Integrated for MindTap Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics (ISBN-10: 1305260686 | ISBN-13: 9781305260689)
Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.
MindTap Economics for Froeb/McCann/Ward/Shor's Managerial Economics, 4th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of resources, tools, and apps -- including lecture summary videos, interactive homework, flashcards, and note taking -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.LMS Integrated for MindTap Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics (ISBN-10: 1305260686 | ISBN-13: 9781305260689)
This access code will provide you with seamless access to your MindTap Economics resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.