Nelson Higher Education

Higher Education

Business Communication: Process and Product Brief, 4th Edition

  • Mary Ellen Guffey
  • Dana Loewy
  • Kathy Rhodes
  • Patricia Rogin
  • ISBN-10: 0176503587
  • ISBN-13: 9780176503581
  • 0 Pages | Paperback
  • Previous Editions: 2010, 2006, 2004
  • COPYRIGHT: 2013 Published
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Overview

About the Product

Preparing Students Today for Success Tomorrow. Business Communication: Process and Product, Brief Edition, takes students through a well-developed, consistently applied approach to communication that is combined with integrated application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use the Internet and electronic media to deliver their messages, resulting in a tangible communication strategy they can use throughout their careers.

Features

  • Unique 3-x-3 Writing Process: this multi-stage approach of analyzing-anticipating-adapting, researching-organizing-approaching, and revising-proofreading-evaluating provides a practical plan for solving communication problems and creating successful communication products.

  • Visually Appealing: the full colour design and appealing graphic representation of communication concepts heightens student interest and aids in concept comprehension.

  • Bonus Handbook Appendix: the Competent Language Usage Essentials (C.L.U.E.) Appendix is a self-contained business writer's handbook that reviews and reinforces key grammar and language principles, including spelling and punctuation.

  • Critical Thinking Focus: because employees need to analyze situations, make decisions, and solve problems, a variety of problem solving activities and critical thinking questions conclude every chapter.

  • Model Documents: a number of perfectly formatted models, complete with proper documentation, visually reinforce concepts. Pointers on sample documents explain communication strategies and applications of theory. Before and after messages help students visualize the writing process and revision techniques.

About the Author

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a Ph.D. in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ` TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.

Kathy Rhodes

Kathleen and Patricia have enjoyed a writing partnership through numerous editions of Business Communication: Process and Product. With close to 60 years of combined experience at Durham College, they have seen a lot of changes in higher education. Both qualified teachers, Rhodes and Rogin have witnessed firsthand the impact of technology on both students and the learning environment. Through their work on Business Communication: Process and Product, they have kept students updated and aware of the changes in the workplace, thus preparing them for the ever evolving world of work. They have not only delivered material to college students but also have worked with school boards and industry professionals to share their passion for the value of excellent communication skills. By using Business Communication: Process and Product in their classrooms, they have been able to gauge student feedback and responses and are proud that students use this text as a learning tool; students also report that the text is a valuable reference tool in the workplace. Although students and technology have changed over the years, Rhodes and Rogin believe that excellent communication skills will always be required for success.

Patricia Rogin

: Kathleen and Patricia have enjoyed a writing partnership through numerous editions of Business Communication: Process and Product. With close to 60 years of combined experience at Durham College, they have seen a lot of changes in higher education. Both qualified teachers, Rhodes and Rogin have witnessed firsthand the impact of technology on both students and the learning environment. Through their work on Business Communication: Process and Product, they have kept students updated and aware of the changes in the workplace, thus preparing them for the ever evolving world of work. They have not only delivered material to college students but also have worked with school boards and industry professionals to share their passion for the value of excellent communication skills. By using Business Communication: Process and Product in their classrooms, they have been able to gauge student feedback and responses and are proud that students use this text as a learning tool; students also report that the text is a valuable reference tool in the workplace. Although students and technology have changed over the years, Rhodes and Rogin believe that excellent communication skills will always be required for success.

Table of Contents

Chapter 1: Effective and Ethical Communication at Work
Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Chapter 3: Intercultural Communication
Chapter 4: Planning Business Messages
Chapter 5: Organizing and Writing Business Messages
Chapter 6: Revising Business Messages
Chapter 7: Electronic Messages and Digital Media
Chapter 8: Positive Messages
Chapter 9: Negative Messages
Chapter 10: Persuasive and Sales Messages
Chapter 11: Report and Research Basics
Chapter 12: Informal Business Reports
Chapter 13: Proposals, Formal Reports, and Business Plans
Chapter 14: Business Presentations
Chapter 15: The Job Search, Résumés, and Cover Letters
Chapter 16: Interviewing and Following Up

New to this edition

  • Incorporation of the use of technology in areas related to teamwork, research, document creation, and the job search
  • Each chapter begins with a "Springboard to Discussion" to guide discussion of relevant topics in the chapter
  • New chapter related to digital media in the workplace, as well as more prevalent callouts to digital media throughout the text, focusing on such topics as blogs, wikis, social media, etc.
  • More emphasis on cutting-edge concepts in presentation software to demonstrate to students the trend toward less text and more images
  • New videos related to concepts in Business Communications

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

CourseMate 12-months Printed Access Card for Guffey, Business Communication, Fourth Canadian Edition  (ISBN-10: 0176646655 | ISBN-13: 9780176646653)

CourseMate provides instructors with all of the reporting tools needed to track student engagement, while students can access an interactive ebook and study tools in a dynamic, online learning environment.

CourseMate Instant Access Code (12 Months) Business Communication, 4e  (ISBN-10: 0176646639 | ISBN-13: 9780176646639)

Nelson Education's Business Communication CourseMate brings course concepts to life with interactive learning and exam preparation tools that integrate with the printed textbook. Students activate their knowledge through quizzes, games, and flashcards, among many other tools. CourseMate provides immediate feedback that enables students to connect results to the work they have just produced, increasing their learning effectiveness. It encourages contact between students and faculty: You can choose to monitor your students' level of engagement with CourseMate, correlating their efforts to their outcomes. You can even use CourseMate's quizzes to practise "Just in Time" teaching by tracking results in the Engagement Tracker and customizing your lesson plans to address their learning needs. Watch student comprehension and engagement soar as your class engages with CourseMate. Ask your Nelson representative for a demo today.

Instructor's Resource CD for Business Communication: P&P Brief  (ISBN-10: 0176628886 | ISBN-13: 9780176628888)

The Nelson Education Teaching Advantage (NETA) program delivers research based instructor resources that promote student engagement and higher-order thinking to enable the success of Canadian students and educators. In consultation with our editorial advisory board, Nelson Education has completely rethought the structure, approaches, and formats of our key textbook ancillaries. We’ve also increased our investment in editorial support for our ancillary authors. The result is the Nelson Education Teaching Advantage and its key components: NETA Assessment, NETA Engagement, and NETA Presentation. Each component includes one or more ancillaries prepared according to our best practices, and a document explaining the theory behind the practices.

Videos for Business Communication: P&P Brief Reprint  (ISBN-10: 0176557997 | ISBN-13: 9780176557997)

New to this edition! Enhance your classroom experience with the exciting and relevant CBC videos of the DVD prepared to accompany Business Communication: Process and Product. This video resource is designed to enrich, support, and bring chapter concepts to life in class.

BLAD for BUSINESS COMMUNICATION: PROCESS AND PRODUCT BRIEF 4CE  (ISBN-10: 017665139X | ISBN-13: 9780176651398)
Cengage Learning Write Experience 2.0 Powered by MyAccess 12-months Instant Access with eBook for Guffey, Business Communication: Process and Product, Fourth Canadian Edition  (ISBN-10: 0176653694 | ISBN-13: 9780176653699)
Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card with eBook for Guffey, Business Communication: Process and Product, Fourth Canadian Edition  (ISBN-10: 0176653651 | ISBN-13: 9780176653651)

Student Supplements

CourseMate 12-months Printed Access Card for Guffey, Business Communication, Fourth Canadian Edition  (ISBN-10: 0176646655 | ISBN-13: 9780176646653)

CourseMate provides instructors with all of the reporting tools needed to track student engagement, while students can access an interactive ebook and study tools in a dynamic, online learning environment.

CourseMate Instant Access Code (12 Months) Business Communication, 4e  (ISBN-10: 0176646639 | ISBN-13: 9780176646639)

Nelson Education's Business Communication CourseMate brings course concepts to life with interactive learning and exam preparation tools that integrate with the printed textbook. Students activate their knowledge through quizzes, games, and flashcards, among many other tools. CourseMate provides immediate feedback that enables students to connect results to the work they have just produced, increasing their learning effectiveness. It encourages contact between students and faculty: You can choose to monitor your students' level of engagement with CourseMate, correlating their efforts to their outcomes. You can even use CourseMate's quizzes to practise "Just in Time" teaching by tracking results in the Engagement Tracker and customizing your lesson plans to address their learning needs. Watch student comprehension and engagement soar as your class engages with CourseMate. Ask your Nelson representative for a demo today.

Cengage Learning Write Experience 2.0 Powered by MyAccess 12-months Instant Access with eBook for Guffey, Business Communication: Process and Product, Fourth Canadian Edition  (ISBN-10: 0176653694 | ISBN-13: 9780176653699)
Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card with eBook for Guffey, Business Communication: Process and Product, Fourth Canadian Edition  (ISBN-10: 0176653651 | ISBN-13: 9780176653651)