MKTG, 10th Edition
- includes MKTG Online, 1 term (6 months) Printed Access Card
- Charles W. Lamb
- Joe F. Hair
- Carl McDaniel
- ISBN-10: 130563182X
- ISBN-13: 9781305631823
- 416 Pages | Paperback
- Previous Editions: 2016, 2015, 2014
- COPYRIGHT: 2017 Published
Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.
"The online help was great. The games made it so it wasn't boring and I retained more of the information."
— Tiffany Llewellyn, Lakeland Community College
PART I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
PART II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
PART III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
PART IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management and Marketing Channels.
PART V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Comunications.
16. Advertising, Public Relations and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
PART VI: PRICING DECISIONS.
19. Pricing Concepts.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.Cengage Testing, powered by Cognero® Instant Access (ISBN-10: 1305667093 | ISBN-13: 9781305667099)
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the MKTG Online product, and are different from the Practice Quizzes available for students.MKTG Online, 1 term (6 months) Instant Access (ISBN-10: 1305631951 | ISBN-13: 9781305631953)
MKTG Online allows students to study how and when they want. MKTG Online allows easy exploration of the content anywhere – including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.LMS Integrated for MKTG Online, 1 term (6 months) Instant Access (ISBN-10: 1305869176 | ISBN-13: 9781305869172)
Cengage Learning has partnered with leading LMS providers to deliver seamless access to our premier learning solutions from the environment that is most comfortable and familiar to you and your students. This allows students get up and running quickly and for you to enhance and customize your course with learning activities that will elevate thinking and improve course outcomes.
Learn YOUR Way with MKTG 10! MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!LMS Integrated for MKTG Online, 1 term (6 months) Instant Access (ISBN-10: 1305869176 | ISBN-13: 9781305869172)
Cengage Learning provides Learning Management System (LMS) integration with its MindLinks service. This service is designed to deliver an optimal user experience for you through the learning management system (LMS) you already use. We've made it easier for you to complete your coursework all through a single-sign-on environment to your LMS.Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access (ISBN-10: 1337289213 | ISBN-13: 9781337289214)
Cengage Learning's Write Experience helps you improve your written and critical thinking skills through real-time guidance, in your native language, as you write. After submitting your assignment, Write Experience not only scores your writing instantly, it provides detailed revision goals and instant feedback to spur constant improvement on your writing assignments as well as help you improve overall writing skills. Access to this product is valid for 6 months after initial log-in.LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access (ISBN-10: 1337289264 | ISBN-13: 9781337289269)