Nelson Higher Education

Higher Education

CB, 8th Edition

  • includes CB Online, 1 term (6 months) Printed Access Card
  • Barry J. Babin
  • Eric Harris
  • ISBN-10: 1305577248
  • ISBN-13: 9781305577244
  • 400 Pages | Paperback
  • Previous Editions: 2016, 2015, 2014
  • COPYRIGHT: 2018 Published
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Overview

About the Product

Through ongoing research into students' workflows and preferences, CB from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore CB anywhere, anytime, and on most devices with CB Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, CB with CB Online engages students of all generations and learning styles, and integrates seamlessly into your Consumer Behavior Course. CB8 features updated data, examples, and feature boxes, including a new feature on technology and consumers; and the introduction of the Online site.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student's workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.

  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.

  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.

  • Chapter Prep cards in the Instructor Edition provide discussion questions for use in and out of class, lecture ideas, assignments and other instructor resources.

Reviews

"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools."
— Consuelo Seda, Student, Valencia Community College

About the Author

Barry J. Babin

Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research and the Academy of Marketing Science’s prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.

Eric Harris

Eric Harris is a faculty member in the department of marketing at the Barney Barnett School of Business and Free Enterprise at Florida Southern College. He holds a Ph.D. from Oklahoma State University and formerly served as the Pete Esch Fellow - Professor of Marketing at Pittsburg State University. His professional and consulting experiences include work in sales and promotion management, retail analysis, healthcare marketing and customer satisfaction assessment. He is actively engaged in research and has been published in numerous professional journals, such as the Journal of the Academy of Marketing Science, Journal of Advertising, Psychology and Marketing, Journal of Business Research, Journal of Business and Psychology, Journal of Personal Selling & Sales Management and Journal of Marketing Theory and Practice. Dr. Harris is also a contributing co-author with Dr. Babin in the Wiley Encyclopedia of Marketing. Dr. Harris serves as associate editor of the Journal of Managerial Issues and also serves on the editorial review boards for the Journal of Marketing Theory and Practice, the Journal of Services Marketing and Services Marketing Quarterly. He has earned numerous awards for his services, including many professional recognitions for his reviewing activities. Dr. Harris’ research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation and sales force goal orientations. He also has professional experience in the music industry.

Table of Contents

Part I: Introduction.
1. What is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part II: Internal Influences
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivation and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Changes.
Part III: External Influences.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
Part IV: Situations and Decision Making.
11.Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part V: Consumption and Beyond.
14. Consumption to Satisfaction.
15. Beyond Consumer Relationships.
16. Consumer and Marketing Misbehavior.

New to this edition

  • With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what's important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
  • Coupled with straightforward course management, assessment, and analytics for instructors, CB with CB Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about your Consumer Behavior Course.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Instructor's Companion Website  (ISBN-10: 1305670930 | ISBN-13: 9781305670938)

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor's manual, and more.

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 1305864417 | ISBN-13: 9781305864412)

Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom's Taxonomy. The test bank questions form the basis for the assessments in the CB Online product, and are different from the Practice Quizzes available for students.

CB Online, 1 term (6 months) Instant Access  (ISBN-10: 1305667255 | ISBN-13: 9781305667259)

CB Online allows students to study how and when they want. CB Online allows easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.

Student Supplements

CB Online, 1 term (6 months) Instant Access  (ISBN-10: 1305667255 | ISBN-13: 9781305667259)

CB Online allows students to study how and when they want. CB Online allows easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.