Nelson Higher Education

Higher Education

GLOBAL, 3rd Edition

  • includes Online, 1 term (6 months) Printed Access Card
  • Mike Peng
  • ISBN-10: 1305627210
  • ISBN-13: 9781305627215
  • 416 Pages | Paperback
  • Previous Editions: 2013, 2010
  • COPYRIGHT: 2016 Published
Request a Copy for Review

Overview

About the Product

Through ongoing research into students' workflows and preferences, GLOBAL3 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore GLOBAL3 anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL3 with GLOBAL Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business course.

Features

  • GLOBAL Online gives instructors the ability to manage their course documents and supplements all one screen. Instructors will be able to view supplements that are already uploaded with their dashboard, upload their own content and organize that content by chapter, week, day, etc. Instructors will also be able to create assignments from the calendar view and list view – this includes chapter readings, assessment content from the quiz and test bank (multiple choice, FITB and true/false content) and their own documents/links.

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student's workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.

  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.

  • GLOBAL Online offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that support the printed edition of the text. Provide your students with this robust array of learning tools to enrich their course experience. Students gain immediate access to customized practice quizzes – created by them, while taking notes, using Studybits.™ In addition, videos, simulations, and other assessment activities all appear within the flow of the Online experience.

Reviews

"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools."
— Consuelo Seda, Student, Valencia Community College

About the Author

Mike Peng

Mike Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Dr. Peng is a fellow of the Academy of International Business and the Asia Academy of Management. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Dr. Peng served on the faculties at The Ohio State University, Chinese University of Hong Kong and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. He has published more than 150 articles in leading journals as well as five books. Used in more than 40 countries, his textbooks, GLOBAL STRATEGY, GLOBAL BUSINESS and GLOBAL, are world-wide market leaders that have been translated into Chinese, Portuguese, and Spanish. With more than 45,000 Google citations, he is widely regarded as one of the most prolific and influential scholars in global strategy. The United Nations and the World Bank have cited his work in major publications. Among the top 0.1% most cited researchers worldwide, he was one of only 113 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Thomson Reuters, based on citation impact) in 2019. He has been on this distinguished list every year since 2014. Dr. Peng has also served on editorial boards for the Academy of Management Journal, Academy of Management Review, Global Strategy Journal, Journal of International Business Studies and Strategic Management Journal. He served as editor-in-chief of the Asia Pacific Journal of Management and senior editor of the Journal of World Business. He is also an active trainer and consultant.

Table of Contents

PART I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Politics, Laws, & Economics.
3. Emphasizing Cultures, Ethics, & Norms.
4. Leveraging Resources & Capabilities.
PART II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global & Regional Integration.
PART III: MANAGING AROUND THE WORLD.
9. Growing & Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Making Alliances & Acquisitions Work.
12. Strategizing, Structuring, & Learning Around the World.
PART IV: BUILDING FUNCTIONAL EXCELLENCE
13. Managing Human Resources Globally.
14. Competing on Marketing and Supply Chain Management
15. Managing Corporate Social Responsibility Globally.

New to this edition

  • GLOBAL Online gives instructors the ability to manage their course documents and supplements all one screen. Instructors will be able to view supplements that are already uploaded with their dashboard, upload their own content and organize that content by chapter, week, day, etc. Instructors will also be able to create assignments from the calendar view and list view – this includes chapter readings, assessment content from the quiz and test bank (multiple choice, FITB and true/false content) and their own documents/links.
  • NEW 4LTR PRESS ONLINE: GLOBAL Online allows easy exploration of GLOBAL3 anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, connect with classmates and track your progress with Concept Tracker. Add in access to assignments and documents from your instructor, and you have everything you need in one place and always accessible!

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Global Online, 1 term (6 months) Instant Access for Peng's GLOBAL 3  (ISBN-10: 1305944763 | ISBN-13: 9781305944763)

GLOBAL Online allows students to study how and when they want. GLOBAL Online allows easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.

Student Supplements

Global Online, 1 term (6 months) Instant Access for Peng's GLOBAL 3  (ISBN-10: 1305944763 | ISBN-13: 9781305944763)

GLOBAL Online allows students to study how and when they want. GLOBAL Online allows easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.