Nelson Higher Education

Higher Education

BCOM, 1st Edition

  • Includes Printed Access Card (6 months) for 4LTR Press Website
  • Carol M. Lehman
  • Debbie D. DuFrene
  • Rachael Murphy
  • ISBN-10: 0176518444
  • ISBN-13: 9780176518448
  • 0 Pages | Paperback
  • COPYRIGHT: 2013 Published
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Overview

About the Product

Created through a "student-driven, faculty-approved" review process, BCOM is an engaging and accessible learning solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. BCOM features an engaging layout, high-interest and comprehensive content, current examples, and a personal tone. This is a complete hybrid learning solution, with a number of learning assets found at icanbcom.com. Bring Business Communication to life for your students with BCOM!

Features

  • AN INNOVATIVE COMBINATION OF CONTENT DELIVERS BOTH PRINTED AND ONLINE LEARNING TOOLS. The BCOM core text offers a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from interviews with faculty and students.

  • SHORTER, COMPREHENSIVE CHAPTERS DELIVER A MODERN DESIGN. You are able to present business communication content in a more engaging and accessible format without minimizing coverage for your course.

  • CHAPTER-IN-REVIEW CARDS, MODEL DOCUMENTS, AND STYLE CARDS APPEAR AT THE BACK OF THE TEXT. These detachable, convenient cards provide students with a portable study tool containing all of the pertinent information for class preparation.

  • CourseMate provides instructors with all of the reporting tools needed to track student engagement, while students can access an interactive ebook and study tools in a dynamic, online learning environment. CourseMate comes automatically with this textbook.

  • Speech Studio is an online video upload and grading program that improves the performance of your public speaking students. With Speech Studio, students can upload video files of practice speeches or final performances, comment on their peers’ speeches, and review their grades and instructor feedback.

  • Assess written communication skills without adding to your workload! Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately but also provide students with detailed revision goals and feedback on their writing to help them improve. Two key features of Write Experience, MYTutor and MYEditor, provide students will real-time, simultaneous feedback in their native language WHILE they write! Better writing. Better outcomes. Write Experience.

  • Over the past four years we have spent time in classrooms across Canada, speaking to students just like you. We’ve asked what you want to see in a textbook, how you learn, how many hours a week you spend online, and what you find most valuable when preparing for a test. Based on your feedback, we’ve developed a new hybrid learning solution—BCOM. Your textbook, the Chapter Review cards, and the online resources found at www.icanbcom.nelson.com present a new, exciting, and fresh approach to learning. Check out the website for great tools like: Interactive quizzing, model documents, flashcards, games, audio chapter summaries, grammar review, PowerPoint Notes, Videos, and more!

About the Author

Carol M. Lehman

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Debbie D. DuFrene

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Rachael Murphy

Rachael Murphy holds degrees from Western, Brock and Memorial universities including a Master of Education degree with a concentration in information technology. She is a Business Communications professor in the School of Hospitality and Tourism at Algonquin College in Ottawa, where she is actively involved in the design and development of hybrid and online courses.

Table of Contents

Chapter 1: Establishing a Framework for Business Communication
Chapter 2: Focusing on Interpersonal and Group Communication
Chapter 3: Planning Spoken and Written Messages
Chapter 4: Preparing Spoken and Written Messages
Chapter 5: Communicating Electronically
Chapter 6: Delivering Good- and Neutral-News Messages
Chapter 7: Delivering Bad-News Messages
Chapter 8: Delivering Persuasive Messages
Chapter 9: Understanding the Report Process and Research Methods
Chapter 10: Managing Data and Using Graphics
Chapter 11: Organizing and Preparing Reports and Proposals
Chapter 12: Designing and Delivering Business Presentations
Chapter 13: Preparing Résumés and Cover Letters
Chapter 14: Interviewing for a Job and Preparing Employment Messages

Grammar and Usage Appendix
Model Documents
References
Index

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

CourseMate 6-months Instant Access for Lehman, BCOM, First Canadian Edition  (ISBN-10: 0176633561 | ISBN-13: 9780176633561)

CourseMate provides instructors with all of the reporting tools needed to track student engagement, while students can access an interactive ebook and study tools in a dynamic, online learning environment. CourseMate comes automatically with this textbook.

CourseMate 6-months Printed Access Card for Lehman, BCOM, First Canadian Edition  (ISBN-10: 0176555552 | ISBN-13: 9780176555559)
Cengage Learning Write Experience 2.0 Powered by MyAccess 12-months Printed Access Card with eBook for Lehman, BCOM, First Canadian Edition  (ISBN-10: 0176653635 | ISBN-13: 9780176653637)
Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access with eBook for BCOM, First Canadian Edition  (ISBN-10: 0176653678 | ISBN-13: 9780176653675)
BLAD for BCOM, 1CE  (ISBN-10: 0176651403 | ISBN-13: 9780176651404)
DVD for BCOM  (ISBN-10: 017654187X | ISBN-13: 9780176541873)
Instructor's Resource CD for BCOM  (ISBN-10: 0176633146 | ISBN-13: 9780176633141)

Student Supplements

CourseMate 6-months Instant Access for Lehman, BCOM, First Canadian Edition  (ISBN-10: 0176633561 | ISBN-13: 9780176633561)

CourseMate provides instructors with all of the reporting tools needed to track student engagement, while students can access an interactive ebook and study tools in a dynamic, online learning environment. CourseMate comes automatically with this textbook.

CourseMate 6-months Printed Access Card for Lehman, BCOM, First Canadian Edition  (ISBN-10: 0176555552 | ISBN-13: 9780176555559)
Cengage Learning Write Experience 2.0 Powered by MyAccess 12-months Printed Access Card with eBook for Lehman, BCOM, First Canadian Edition  (ISBN-10: 0176653635 | ISBN-13: 9780176653637)
Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access with eBook for BCOM, First Canadian Edition  (ISBN-10: 0176653678 | ISBN-13: 9780176653675)