Nelson Higher Education

Higher Education

SPEAK, 4th Edition

  • includes SPEAK Online, 1 term (6 months) Printed Access Card
  • Kathleen S. Verderber
  • Deanna Sellnow
  • Rudolph F. Verderber
  • ISBN-10: 133740702X
  • ISBN-13: 9781337407021
  • 352 Pages | Paperback
  • Previous Editions: 2017, 2015, 2012
  • COPYRIGHT: 2018 Published
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Overview

About the Product

Through ongoing research into students’ workflows and preferences, SPEAK4 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience-–all at an affordable price. New for this edition, students explore SPEAK4 anywhere, anytime and on most devices with SPEAK4 Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment and analytics for instructors, SPEAK4 with Online engages students of all generations and learning styles and integrates seamlessly into your Public Speaking course. SPEAK4 features two new appendices: one on Interviewing and one on outlining; these address basic skills and requirements for success in these areas as they pertain to speech communication. Additionally, new visually exciting concept videos have been created in SPEAK Online which will help students absorb key concepts.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards and an interactive digital solution, which offers study tools and the full text narrative--all delivered and influenced by a deep understanding of students' workflow and learning styles. Available as print with online, print only or online only, students have their choice of format all at the same affordable price.

  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.

  • Tear-Out Review Cards at the back of the Student Edition provide students a portable study tool containing all the pertinent information for class and test preparation.

  • Based on research and input from instructors of public speaking, SPEAK4 includes two new appendices; one on Interviewing, and the other on Outlining. These address basic skills and requirements for success in these areas as they pertain to Speech Communication.

Reviews

"I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."
— Elizabeth Marcotte, University of Massachusetts

About the Author

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Professor of Strategic Communication and Assistant Director in the Nicholson School of Communication at the University of Central Florida, where she also is chair of the Department of Communication and conducts faculty development workshops on instructional communication pedagogy. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Published in regional, national and international journals, Dr. Sellnow is editor of the JOURNAL OF COMMUNICATION and co-author of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Table of Contents

1. Foundations of Public Speaking.
2. Managing Speech Anxiety.
3. Listening and Responding.
4. Determining an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Topic Development.
7. Organizing the Speech Body.
8. The Introduction and Conclusion.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
12. Informative Speaking.
13. Persuasive Messages.
14. Persuasive Speaking.
15. Ceremonial Speaking.
16. Group Communication and Presentations.

New to this edition

  • Created through a deep investigation of students' challenges and workflows, SPEAK4 Online lets students study how and when they want--including on their devices!
  • With the unique functionality of SPEAK4 Online, students easily take notes and create StudyBits from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content and track their progress all in one place!
  • Coupled with straightforward course management, assessment and analytics for instructors, SPEAK4 with SPEAK4 Online engages students of all generations and learning styles and integrates seamlessly into your course--setting the stage for thinking critically about Public Speaking.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Instructor Resource Site  (ISBN-10: 1337407097 | ISBN-13: 9781337407090)

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, images, instructor’s manual and more.

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 1337407119 | ISBN-13: 9781337407113)

Cengage Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the SPEAK4 Online product, and are different from the Practice Quizzes available for students.

Instructor's Edition  (ISBN-10: 1337407070 | ISBN-13: 9781337407076)

Version for Instructor Review. This version of the textbook includes the same chapter content as the Student Version, but replaces the Chapter Review cards with Prep Cards. Perfect for the experienced instructor looking to try something new or the first-timer coming to the course fresh, Prep Cards offer additional examples, in-class activities, information on the supplements, and more to help you plan your course and enhance your lecture.