Nelson Higher Education

Higher Education

COMM, 5th Edition

  • includes COMM Online, 1 term (6 months) Printed Access Card
  • Deanna Sellnow
  • Kathleen S. Verderber
  • Rudolph F. Verderber
  • ISBN-10: 1337406708
  • ISBN-13: 9781337406703
  • 304 Pages | Paperback
  • Previous Editions: 2016, 2015, 2012
  • COPYRIGHT: 2018 Published
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Overview

About the Product

Through ongoing research into students’ workflows and preferences, COMM5 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience--all at an affordable price. New for this edition, students explore COMM5 anywhere, anytime and on most devices with COMM5 Online! Coupled with straightforward course management, assessment and analytics for instructors, COMM5 with COMM Online engages students of all generations and learning styles and integrates seamlessly into your Communication course. COMM5 features new concept videos for each chapter, updated research and examples, new feature boxes and a new MLA Style card for student writing reference.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards and an interactive digital solution that offers study tools and the full text narrative--all delivered and influenced by a deep understanding of students' workflow and learning styles. Available as print with online, print only or online only, students have their choice of format, all at the same affordable price.

  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.

  • Tear-Out Review Cards at the back of the Student Edition provide students a portable study tool containing all the pertinent information for class and test preparation.

  • Concept Videos for each chapter have been updated and refreshed. The latest research and current examples are used so students can better relate to what they're learning, and an MLA Style card acts as a helpful reference for students during writing assignments.

Reviews

"The online help was great. The games made it so it wasn't boring and I retained more of the information."
— Tiffany Llewellyn, Lakeland Community College

About the Author

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Professor of Strategic Communication and Assistant Director in the Nicholson School of Communication at the University of Central Florida, where she also is chair of the Department of Communication and conducts faculty development workshops on instructional communication pedagogy. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Published in regional, national and international journals, Dr. Sellnow is editor of the JOURNAL OF COMMUNICATION and co-author of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Table of Contents

Part I: FOUNDATIONS OF COMMUNICATION.
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Part II: INTERNPERSONAL COMMUNICATION.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Part III: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
Part IV: PUBLIC SPEAKING.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix: Interviewing.
References.
Index.

New to this edition

  • COMM5 features new concept videos for each chapter. Visually appealing, brief and innovative, they explain key concepts in a way that students will more easily remember and apply them.
  • COMM5 Online's unique functionality enables students to easily collect notes and create StudyBits from interactive content to collect what’s important. And intuitive tagging and filtering options help students maximize their study efforts as they make flashcards, take practice quizzes, view related content and track their progress--all in one place!
  • Coupled with straightforward course management, assessment and analytics for instructors, COMM5 with COMM5 Online engages students of all generations and learning styles, and integrates seamlessly into your course--setting the stage for thinking critically about Communication.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Instructor Resource Site  (ISBN-10: 1337406775 | ISBN-13: 9781337406772)

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 1337406791 | ISBN-13: 9781337406796)

Cengage Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions and ensure balanced coverage of major course concepts, difficulty levels and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the COMM5 Online product and are different from the Practice Quizzes available for students.

Instructor's Edition  (ISBN-10: 1337406759 | ISBN-13: 9781337406758)

Version for Instructor Review. This version of the textbook includes the same chapter content as the Student Version, but replaces the Chapter Review cards with Prep Cards. Perfect for the experienced instructor looking to try something new or the first-timer coming to the course fresh, Prep Cards offer additional examples, in-class activities, information on the supplements, and more to help you plan your course and enhance your lecture.