Nelson Higher Education

Higher Education

BCOM, 10th Edition

  • includes MindTap 1 Term Printed Access Card
  • Carol M. Lehman
  • Debbie D. DuFrene
  • Robyn Walker
  • ISBN-10: 0357026586
  • ISBN-13: 9780357026588
  • 320 Pages | Paperback
  • Previous Editions: 2018, 2017, 2016
  • COPYRIGHT: 2020 Published
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Overview

About the Product

Based on continuous research into students’ workflows and preferences, Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press offers a unique learning experience for mastering business communication today. BCOM, 10E combines an easy-reference, concise printed text with numerous learning features and Chapter Review Cards and an innovative online experience -- all at an affordable price. New for this edition, MindTap digital learning solution powers students from memorization to mastery of business communication skills. You gain complete control of your course with the ability to provide engaging content, to challenge every individual and to build their confidence. BCOM with MindTap also reintroduces Aplia chapter assignments and includes Concept Check Quizzes and Adaptive Test Prep activities. Empower your business communication students to accelerate their progress with BCOM, 10E and MindTap.

Features

  • DISTINCTIVE LEARNING TOOLS OFFER COMBINATION OF ENGAGING TEXTBOOK, TEAR-OUT REVIEW CARDS AND DIGITAL MINDTAP RESOURCES. MindTap offers study tools, instructional and assessment content as well as a full text narrative. Available in an online-only option, MindTap offers students their choice of format, delivered and influenced by a deep understanding of students’ workflow and learning styles, all at an affordable price.

  • SHORTER, COMPREHENSIVE CHAPTERS IN A MODERN DESIGN PRESENT ENGAGING CONTENT. This accessible format and inviting design helps increase the number of students who read the chapter without minimizing coverage for your course.

About the Author

Carol M. Lehman

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Debbie D. DuFrene

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Robyn Walker

Dr. Robyn Walker is an assistant professor of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an MBA. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies and business communication pedagogy. She has published articles on intercultural communication in groups and place-based identity. She is the editor of the former Journal of Business Communication and the co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press). She is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management and the Academy of International Business.

Table of Contents

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.

New to this edition

  • NEW MINDTAP DIGITAL RESOURCES OFFER AN OUTCOME-DRIVEN APPLICATION THAT PROPELS STUDENTS FROM MEMORIZATION TO MASTERY. MindTap is today's only platform that gives you complete ownership of your course. Using MindTap's wealth of tools, you can challenge every student, build their confidence and empower them to be unstoppable.
  • ACCESS EVERYTHING YOU NEED IN ONE PLACE WITH THE CONVENIENCE OF ONLINE MINDTAP RESOURCES. Cut down on preparation time with the pre-loaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments and quizzes. Also give your students the choice to learn on their terms with the option to read, listen or study on their phones.
  • TWELVE DISTINCT METRICS GIVE YOU ACTIONABLE INSIGHTS INTO STUDENT ENGAGEMENT. Empower students to reach their potential as MindTap assessment tools identify topics troubling your entire class and instantly communicate with struggling students. Students can track their scores to stay motivated toward goals. Together, you can accelerate progress.
  • MAKE IT YOUR COURSE WITH YOUR OWN CONTENT. Only MindTap gives you complete control over your course. You have the flexibility to reorder textbook chapters, add your own notes and embed a variety of content including Open Educational Resources (OER). Personalize course content to your students’ needs. They can even read your notes, add their own and highlight key text to aid their progress.
  • DEDICATED, PERSONALIZED SUPPORT TEAM OFFERS ASSISTANCE WHEN YOU NEED IT. MindTap isn’t just a tool; it’s backed by a personalized team eager to support you. Get help setting up your course and tailoring it to your specific objectives. You’ll be ready to make an impact from day one with the MindTap team ready to help you and your students throughout the semester and beyond.
  • STRAIGHTFORWARD COURSE MANAGEMENT OFFERS ASSESSMENT AND ANALYTICS FOR YOU, THE INSTRUCTOR. MindTap engages students of all generations and learning styles while integrating analytical tools seamlessly into your course. These resources encourage students to start thinking critically about business communication.
  • APLIA SIGNIFICANTLY IMPROVES OUTCOMES AND ELEVATES THINKING Developed by teachers, Aplia is proven to increase student effort and engagement. Assignments connect concepts to the real world and focus on the unique course challenges facing students. Aplia has helped millions of students come to class more engaged and better prepared.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Instructor's Companion Website  (ISBN-10: 0357026632 | ISBN-13: 9780357026632)

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint presentations, images, instructor’s manual, videos, and more.

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 0357026640 | ISBN-13: 9780357026649)

Cengage Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.