Nelson Higher Education

Higher Education

SPEAK 3, 3rd Edition

  • includes Online, 1 term (6 months) Printed Access Card
  • Kathleen S. Verderber
  • Deanna Sellnow
  • Rudolph F. Verderber
  • ISBN-10: 1305659503
  • ISBN-13: 9781305659506
  • 304 Pages | Paperback
  • Previous Editions: 2015, 2012
  • COPYRIGHT: 2017 Published
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Overview

About the Product

Through ongoing research into students’ workflows and preferences, SPEAK3 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience – all at an affordable price. New for this edition, students can explore SPEAK3 anywhere, anytime, and on most devices with SPEAK3 Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, SPEAK3 with SPEAK Online engages students of all generations and learning styles, and integrates seamlessly into your Speech Communications course. SPEAK3 features a Practice Quiz Generator and innovative, thought-provoking Chapter Highlight boxes.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.

  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.

  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.

  • A chapter on ceremonial speeches gives students the tools they need to make speeches that are appropriate for a variety of special occasions.

  • A chapter on group presentations discusses the techniques involved in creating successful group presentations and working as a team to deliver a cohesive message.

  • The quick quiz at the end of each chapter gives students an opportunity to check their understanding of the chapter concepts before diving into deeper review and speech preparation. The quiz is accompanied by a list of additional study tools for traditional and online review.

Reviews

“I used all aspects of the 4LTR Press solutions. I found them very helpful study tools.”
— Consuelo Seda, Valencia Community College

About the Author

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Professor of Strategic Communication and Assistant Director in the Nicholson School of Communication at the University of Central Florida, where she also is chair of the Department of Communication and conducts faculty development workshops on instructional communication pedagogy. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Published in regional, national and international journals, Dr. Sellnow is editor of the JOURNAL OF COMMUNICATION and co-author of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Table of Contents

1. Foundations of Public Speaking. 2. Your First Speech. 3. Listening and Responding. 4. Determining an Appropriate Speech Goal. 5. Adapting to Audiences. 6. Topic Development. 7. Organizing the Speech Body. 8. The Introduction and Conclusion. 9. Presentational Aids. 10. Language and Oral Style. 11. Delivery. 12. Informative Speaking. 13. Persuasive Messages. 14. Persuasive Speaking. 15. Ceremonial Speaking. 16. Group Communication and Presentations.

New to this edition

  • NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows, SPEAK3 Online lets students study how and when they want−including on their devices! With updated examples from current news and popular culture, the book will appeal to students, and the new Online Chapter Highlight boxes will pique the interest of digital learners. A unique functionality lets students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps them maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place! Coupled with straightforward course management, assessment, and analytics for instructors, SPEAK3 with SPEAK Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about speech communication.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Instructor Website  (ISBN-10: 1305670914 | ISBN-13: 9781305670914)

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 1305669347 | ISBN-13: 9781305669345)

Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concpets, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the RELG: World Online product, and are different from the Practice Quizzes available for students.

Cengage Testing, powered by Cognero®  (ISBN-10: 1305669339 | ISBN-13: 9781305669338)

Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concpets, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the RELG: World Online product, and are different from the Practice Quizzes available for students.

SPEAK 3 Online, 1 term (6 months) Instant Access  (ISBN-10: 1305660528 | ISBN-13: 9781305660526)

NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows both broadly and in SPEAK3 Online enables students to study how and when they want−including on their devices! With updated and interesting examples from current news and popular culture, the book content will appeal to students, just as thew new Online Chapter Highlight boxes will pique the interest of digital learners. With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. With intuitive tagging and filtering options, they maximize their study efforts as they make and review flashcards, take practice quizzes, view related content and track their progress all in one place! Coupled with straightforward course management, assessment, and analytics for instructors, SPEAK3 with SPEAK Online engages students of all generations and learning styles, and integrates seamlessly into your Speech Communications course and sets the stage for thinking critically about speech communication.

LMS Integrated for SPEAK Online, 1 term (6 months) Instant Access  (ISBN-10: 1305669320 | ISBN-13: 9781305669321)

This access code will provide your students with seamless access to their LMS Integrated for SPEAK3 Online resources from within your campus Learning Management System. Students will be prompted to enter this access code the first time that they click on a link in your course that includes Cengage content.

Instructor Edition  (ISBN-10: 130565966X | ISBN-13: 9781305659667)

Version for Instructor Review. This version of the textbook includes the same chapter content as the Student Version, but replaces the Chapter Review cards with Prep Cards. Perfect for the experienced instructor looking to try something new or the first-timer coming to the course fresh, Prep Cards offer additional examples, in-class activities, information on the supplements, and more to help you plan your course and enhance your lecture.

Student Supplements

SPEAK 3 Online, 1 term (6 months) Instant Access  (ISBN-10: 1305660528 | ISBN-13: 9781305660526)

NEW 4LTR PRESS ONLINE: SPEAK Online allows easy exploration of the SPEAK3 anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, connect with classmates and track your progress with Concept Tracker. Add in access to assignments and documents from your instructor, and you have everything you need in one place and always accessible!

LMS Integrated for SPEAK Online, 1 term (6 months) Instant Access  (ISBN-10: 1305669320 | ISBN-13: 9781305669321)

This access code will provide you with seamless access to your LMS Integrated for SPEAK3 Online resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.