Nelson Higher Education

Higher Education

BUSN, 3rd Edition

  • with Printed Access Card (6-Months) for MindTap
  • Marce Kelly
  • Chuck Williams
  • Dr. H.F. (Herb) MacKenzie
  • Kim Snow
  • ISBN-10: 0176823298
  • ISBN-13: 9780176823290
  • 0 Pages | Best Buy Package
  • Previous Editions: 2014
  • COPYRIGHT: 2018 Published
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Overview

About the Product

Created through a “student-tested, faculty-approved” review process, BUSN’s third Canadian edition is designed to keep all students motivated and excited about today’s business environment. The third Canadian edition paired with MindTap provides students with multiple opportunities not only to study but to apply their learning, connect with the content in a meaningful way, and benefit from a true hybrid learning environment. Key contemporary business topics such as business communication, the global marketplace, and technology’s role in the modern business world are presented in an engaging and accessible layout to accommodate the diverse lifestyles of today’s learners and ensure students can easily navigate the content as they learn.

Features

  • The visually engaging layout and design coupled with photos and graphics help the text come alive for learners and enrich the presentation of the material. Students can easily follow along and quickly identify the main concepts in the chapter and understand how each relate to one another.

  • Oops! What Were They Thinking? are boxed features that highlight real-world business mistakes companies have made. These entertaining boxes demonstrate that making mistakes can also be valuable learning opportunities.

  • Chapter Review Cards are provided for each chapter and contain fundamental review information from each corresponding chapter. Terms, definitions, section summaries, and key diagrams are available on one card for students to use as effective study tools. The first Chapter in Review card provides students with best practices in integrating the cards into a well-rounded and skill-building study program.

  • Videos with Questions serve as engaging activities to help students make connections between the core concepts and real-life.

  • Team Projects, available in the Instructor’s Manual, are short, scenario-based activities that promote team work, support active learning, and provide formative assessment opportunities.

  • Collaborative Learning Exercises are found in the Instructor’s Manual and include multiple activities per chapter for instructors to integrate in the classroom. These exercises offer additional formative assessment opportunities and also encourage teamwork, a fundamental skill required in the business world.

Reviews

[The Review Cards are] great, great, great — students love them and so do I. Really good for review and study purposes
— Kerri Shields

About the Author

Marce Kelly

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.

Chuck Williams

Dr. Chuck Williams is a Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his MBA and PhD in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, the Academy of Management, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.

Dr. H.F. (Herb) MacKenzie

Dr. H. F. (Herb) MacKenzie is an Associate Professor of Marketing at Brock University. Dr. MacKenzie received his BA from St. Francis Xavier University, his MBA from Saint Mary’s University, and his PhD from the Ivey School of Business. He has taught in the undergraduate, graduate, and executive education programs at universities in Canada, Europe, and the Middle East and has provided consulting to both private- and public-sector businesses since 1985. He has over 15 years of industrial sales and sales management experience and has published many cases, conference proceedings, and articles in the areas of sales management, buyer–seller relationships, and distribution-channel management. He has also co-authored Canadian editions of textbooks on selling, sales management, and marketing and has edited five Canadian marketing casebooks. He has received numerous awards from his students, including Professor of the Year, Marketing Professor of the Year, and Faculty of Business Faculty Award of Excellence (twice).

Kim Snow

Dr. Kim Snow is an Associate Professor of Marketing at York University. Dr. Snow received her diploma in Business Administration from Wilfrid Laurier University and her MBA and PhD from the University of Bradford, UK. She has been a member of the faculty at York University since 1992. Dr. Snow has published numerous articles in the areas of service marketing, service quality, customer satisfaction, and marketing research. She has worked with the American Marketing Association Student Chapters and has participated in several advisory and editorial boards. Prior to joining York University, Dr. Snow spent 17 years working in the financial services industry.

Table of Contents

Chapter 1: Business Now: Change Is the Only Constant
Chapter 2: Business Ethics and Social Responsibility: Doing Well by Doing Good
Chapter 3: Economics: The Framework for Business
Chapter 4: The World Marketplace: Business Without Borders
Chapter 5: Business Formation: Choosing the Form That Fits
Chapter 6: Small Business and Entrepreneurship: Economic Rocket Fuel
Chapter 7: Accounting: Decision Making by the Numbers
Chapter 8: Finance: Acquiring and Using Funds to Maximize Value
Chapter 9: Financial Markets: Allocating Financial Resources
Chapter 10: Marketing: Building Profitable Customer Connections
Chapter 11: Product and Promotion: Creating and Communicating Value
Chapter 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Chapter 13: Management, Motivation, and Leadership: Bringing Business to Life
Chapter 14: Human Resource Management: Building a Top-Quality Workforce
Chapter 15: Managing Information and Technology: Finding New Ways to Learn and Link
Chapter 16: Operations Management: Putting It All Together
Appendix 1: Labour Unions and Collective Bargaining
Appendix 2: Business Law
Appendix 3: Personal Finance
ENDNOTES
INDEX
TEAR-OUT CARDS
Online Chapter: Business Communication: Creating and Delivering Messages That Matter

New to this edition

  • Just Because They Can boxes feature real-life examples of businesses that have taken a certain course of action and discuss whether or not the decision was beneficial from a profit standpoint.
  • Found throughout each chapter, the Green boxes provide examples of “green” initiatives taken by different companies and discuss the impact these initiatives have on their businesses.
  • The Careers in Marketing boxes feature brief profiles of marketing-related careers that may pique students’ interest, such as manager of new media or international sports marketing manager.
  • The Big Picture boxes provide students with a brief summary of the chapter content, outlining the key learning objectives of that particular chapter.
  • MindTap is a digital learning solution that helps engage today’s students and transform them into critical thinkers. MindTap’s high-quality learning materials encourage the mastery of core concepts and the overall development of soft skills through Bloom’s Revised Taxonomy so students continue to build upon previously learned skills as they work through each asset. These materials and assets live within a clear, easily customizable learning path that takes your students from basic memorization to higher-level thinking to help students step into the world of business.
  • MindTap was developed to help engage students in their introductory business course and provide them with a deeper understanding of course concepts. Through the You Make the Decision scenarios, Case Studies, Quizzes, and Videos, students will have the opportunity to refine their critical thinking and decision-making skills, put concepts into practice, and draw connections to real-world scenarios.
  • Our new partnership with Pathbrite empowers each student to showcase their knowledge, experience, and accomplishments by dragging digital media into their ePortfolios. Through the Pathbrite App in MindTap, students continue to learn and apply key business concepts and connect course work to their careers.
  • Students are provided with auto-graded practice Quizzes in MindTap to check their comprehension of the content learned before moving forward.
  • The MindTap Concept Maps are a visual representation of the chapter learning objectives in flow chat form. This is ideal for students who wish to have a brief overview of the chapter.
  • Newly created for almost every chapter, You Make the Decision activities are scenario-based questions found in MindTap. Students practice their decision-making skills and apply their problem-solving and critical thinking skills in a low-stake environment.
  • Robust Case Studies offer students with the opportunity to make connections with the business concepts they’re learning. Students work through two new short cases that were created for each chapter to apply their knowledge of the core concepts, think critically about the material, and understand how concepts link together.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

MindTap Instant Access (6 months) for BUSN  (ISBN-10: 0176721177 | ISBN-13: 9780176721176)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

MindTap Instant Access (12 Months/Multi Term) for Kelly's BUSN: Introduction to Business  (ISBN-10: 0176721185 | ISBN-13: 9780176721183)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

MindTap Instant Access (24 months) for BUSN  (ISBN-10: 0176823107 | ISBN-13: 9780176823108)
MindTap Printed Access Card (6 months) for BUSN  (ISBN-10: 0176721193 | ISBN-13: 9780176721190)
MindTap Printed Access Card (12 months) for BUSN  (ISBN-10: 0176721207 | ISBN-13: 9780176721206)
Online Instructor Resources for BUSN, Third Canadian Edition  (ISBN-10: 0176721150 | ISBN-13: 9780176721152)

Student Supplements

MindTap Instant Access (6 months) for BUSN  (ISBN-10: 0176721177 | ISBN-13: 9780176721176)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

MindTap Instant Access (12 Months/Multi Term) for Kelly's BUSN: Introduction to Business  (ISBN-10: 0176721185 | ISBN-13: 9780176721183)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

MindTap Instant Access (24 months) for BUSN  (ISBN-10: 0176823107 | ISBN-13: 9780176823108)