Nelson Higher Education

Higher Education

BCOM, 8th Edition

  • includes BCOM Online, 1 term (6 months) Printed Access Card
  • Carol M. Lehman
  • Debbie D. DuFrene
  • ISBN-10: 1305660862
  • ISBN-13: 9781305660861
  • 304 Pages | Paperback
  • Previous Editions: 2016, 2015, 2014
  • COPYRIGHT: 2017 Published
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Overview

About the Product

Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM8 with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your business communications course. BCOM8 features an expanded discussion of crisis communications.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.

  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.

  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.

  • Model documents for the most frequently used forms of business communication are included in every chapter.

Reviews

"The online help was great. The games made it so it wasn't boring and I retained more of the information."
— Tiffany Llewellyn, Lakeland Community College

About the Author

Carol M. Lehman

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Debbie D. DuFrene

Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Table of Contents

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.

New to this edition

  • NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows both broadly and in business communication, BCOM Online enables students to study how and when they want−including on their devices! With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. With intuitive tagging and filtering options, they maximize their study efforts as they make and review flashcards, take practice quizzes, view related content and track their progress all in one place! Coupled with straightforward course management, assessment, and analytics for instructors, BCOM with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your business communication course and sets the stage for thinking critically about business communication.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Instructor's Web Site  (ISBN-10: 1305669266 | ISBN-13: 9781305669260)

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 1305668693 | ISBN-13: 9781305668690)

Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concpets, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the BCOM Online product, and are different from the Practice Quizzes available for students.

BCOM Online, 1 term (6 months) Instant Access  (ISBN-10: 1305667158 | ISBN-13: 9781305667150)

BCOM 8 Online allows students to study how and when they want. BCOM 8 Online allows easy exploration of the content anywhere – including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.

LMS Integrated BCOM Online, 1 term (6 months) Instant Access  (ISBN-10: 1305669274 | ISBN-13: 9781305669277)

Cengage Learning has partnered with leading LMS providers to deliver seamless access to our premier learning solutions from the environment that is most comfortable and familiar to you and your students. This allows students get up and running quickly and for you to enhance and customize your course with learning activities that will elevate thinking and improve course outcomes.

Student Supplements

BCOM Online, 1 term (6 months) Instant Access  (ISBN-10: 1305667158 | ISBN-13: 9781305667150)

Learn YOUR Way with BCOM 8! BCOM 8 Online allows easy exploration of BCOM 8 anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

LMS Integrated BCOM Online, 1 term (6 months) Instant Access  (ISBN-10: 1305669274 | ISBN-13: 9781305669277)

Cengage Learning provides Learning Management System (LMS) integration with its MindLinks service. This service is designed to deliver an optimal user experience for you through the learning management system (LMS) you already use. We've made it easier for you to complete your coursework all through a single-sign-on environment to your LMS.

LMS Integrated BCOM Online with Cengage Learning Write Experience 2.0 powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1337109266 | ISBN-13: 9781337109260)