BCOM, 8th Edition
- includes BCOM Online, 1 term (6 months) Printed Access Card
- Carol M. Lehman
- Debbie D. DuFrene
- ISBN-10: 1305660862
- ISBN-13: 9781305660861
- 304 Pages | Paperback
- Previous Editions: 2016, 2015, 2014
- COPYRIGHT: 2017 Published
Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM8 with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your business communications course. BCOM8 features an expanded discussion of crisis communications.
"The online help was great. The games made it so it wasn't boring and I retained more of the information."
— Tiffany Llewellyn, Lakeland Community College
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.Cengage Testing, powered by Cognero® Instant Access (ISBN-10: 1305668693 | ISBN-13: 9781305668690)
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concpets, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the BCOM Online product, and are different from the Practice Quizzes available for students.BCOM Online, 1 term (6 months) Instant Access (ISBN-10: 1305667158 | ISBN-13: 9781305667150)
BCOM 8 Online allows students to study how and when they want. BCOM 8 Online allows easy exploration of the content anywhere – including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.LMS Integrated BCOM Online, 1 term (6 months) Instant Access (ISBN-10: 1305669274 | ISBN-13: 9781305669277)
Cengage Learning has partnered with leading LMS providers to deliver seamless access to our premier learning solutions from the environment that is most comfortable and familiar to you and your students. This allows students get up and running quickly and for you to enhance and customize your course with learning activities that will elevate thinking and improve course outcomes.
Learn YOUR Way with BCOM 8! BCOM 8 Online allows easy exploration of BCOM 8 anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!LMS Integrated BCOM Online, 1 term (6 months) Instant Access (ISBN-10: 1305669274 | ISBN-13: 9781305669277)
Cengage Learning provides Learning Management System (LMS) integration with its MindLinks service. This service is designed to deliver an optimal user experience for you through the learning management system (LMS) you already use. We've made it easier for you to complete your coursework all through a single-sign-on environment to your LMS.LMS Integrated BCOM Online with Cengage Learning Write Experience 2.0 powered by MyAccess, 1 term (6 months) Instant Access (ISBN-10: 1337109266 | ISBN-13: 9781337109260)