Nelson Higher Education

Higher Education

SPEAK, 2nd Edition

  • includes CourseMate with InfoTrac, 1 term (6 months) Printed Access Card
  • Rudolph F. Verderber
  • Deanna Sellnow
  • Kathleen S. Verderber
  • ISBN-10: 1285077059
  • ISBN-13: 9781285077055
  • 288 Pages | Paperback
  • Previous Editions: 2012
  • COPYRIGHT: 2015 Published
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Overview

About the Product

Created through a “student-tested, faculty-approved” review process with hundreds of students and faculty, SPEAK2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SPEAK2 helps you guide students through the speech-making process with six Speech Plan Action Steps and related activities that prompt them to develop effective speeches. With the help of sample speeches, instructor prep cards, numerous online tools, techniques to help address anxiety and ethical issues, and much more, you will be able to help students gain an exceptional foundation for creating and delivering their speeches.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (CourseMate), and an eBook, all of which were directly influenced from student focus groups and surveys and from interviews with hundreds of faculty and students.

  • Shorter comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.

  • Tear-out review cards at the back of the Student Edition provide students with a portable study tool containing all of the pertinent information for class preparation.

  • Instructor prep cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint® and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.

  • Every 4LTR Press solution comes with CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, games, interactive video activities, MindTap Reader, and more are only a click away.

  • All of the content and resources you expect with a supplements package that is second to none that includes an instructor manual, PowerPoint slides, a testbank, and more.

  • Speech action steps provide a six-step process (with specific substeps) designed to guide students through a sequential speech planning process.

  • Sample student speeches are accompanied by evaluation checklists, an outline, a transcript, and analysis. Discussion tips for each sample speech are contained on the instructor prep card and provide a structure for helping students evaluate both the structure and content of the sample speech.

  • Reflect on Ethics: What Would You Do? features scenarios that require students to think critically about ethical dilemmas that communicators face. Each scenario is accompanied by questions to energize class discussion.

  • Application and speech assignments on each instructor prep card provide a variety of activities to do with students in class or for them to do on their own.

About the Author

Rudolph F. Verderber

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna Sellnow

Deanna D. Sellnow, Ph.D., is a Professor of Strategic Communication and Assistant Director in the Nicholson School of Communication at the University of Central Florida, where she also is chair of the Department of Communication and conducts faculty development workshops on instructional communication pedagogy. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Published in regional, national and international journals, Dr. Sellnow is editor of the JOURNAL OF COMMUNICATION and co-author of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Kathleen S. Verderber

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Table of Contents

Part I: OVERVIEW.
1. Foundations of Public Speaking.
2. Your First Speech.
3. Listening and Responding.
Part II: SPEECH PLANNING ACTION STEPS.
4. Determining an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Gathering and Evaluating Information.
7. Organizing and Outlining.
8. Introductions and Conclusions.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
Part 3: PUBLIC SPEECH PRESENTATION VARIATIONS.
12. Informative Speeches.
13. Persuasive Messages.
14. Persuasive Speeches.
15. Ceremonial Speeches.
16. Group Presentations.
Endnotes.
Index.
Quick Quiz Answers.

New to this edition

  • NEW chapter on ceremonial speeches gives students the tools they need to make speeches that are appropriate for a variety of special occasions.
  • NEW chapter on group presentations discusses the techniques involved in creating successful group presentations and working as a team to deliver a cohesive message.
  • NEW quick quiz at the end of each chapter gives students an opportunity to check their understanding of the chapter concepts before diving into deeper review and speech preparation. The quiz is accompanied by a list of additional study tools for traditional and online review.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 1285979508 | ISBN-13: 9781285979502)
CourseMate with SpeechBuilder Express™ 3.0, InfoTrac, 1 term (6 months) Instant Access  (ISBN-10: 1285444078 | ISBN-13: 9781285444079)

Cengage Learning's Communication CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Downloadable flashcards, quizzes, games, an interactive version of the Action Steps and “Applying What You've Learned”, the Speech Evaluation Checklist, Interactive Video Activities, an eBook, student workbook, links to PRPSA and PRCA-24 self assessments, InfoTrac College Edition and Speech Builder Express™ 3.0 are included. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Communication CourseMate goes beyond the book to deliver what you need!

CourseMate with SpeechBuilder Express™ 3.0 , InfoTrac, 1 term (6 months) Printed Access Card  (ISBN-10: 1285444108 | ISBN-13: 9781285444109)

Cengage Learning's Communication CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Downloadable flashcards, quizzes, games, an interactive version of the Action Steps and “Applying What You've Learned”, the Speech Evaluation Checklist, Interactive Video Activities, an eBook, student workbook, links to PRPSA and PRCA-24 self assessments, InfoTrac College Edition and Speech Builder Express™ 3.0 are included. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Communication CourseMate goes beyond the book to deliver what you need!

LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305099273 | ISBN-13: 9781305099272)

Student Supplements

CourseMate with SpeechBuilder Express™ 3.0, InfoTrac, 1 term (6 months) Instant Access  (ISBN-10: 1285444078 | ISBN-13: 9781285444079)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your textbook and take notes in the MindTap Reader, review flashcards, watch videos, and take practice quizzes, and more -online with CourseMate.

CourseMate with SpeechBuilder Express™ 3.0 , InfoTrac, 1 term (6 months) Printed Access Card  (ISBN-10: 1285444108 | ISBN-13: 9781285444109)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your textbook and take notes in the MindTap Reader, review flashcards, watch videos, and take practice quizzes, and more -online with CourseMate.

LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305099273 | ISBN-13: 9781305099272)