CB6, 6th Edition
- includes CourseMate Printed Access Card
- Barry J. Babin
- Eric Harris
- ISBN-10: 1285189477
- ISBN-13: 9781285189475
- 384 Pages | Paperback
- Previous Editions: 2014, 2013, 2012
- COPYRIGHT: 2015 Published
Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB6 Enhanced CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB6 brings consumer behavior to life.
"CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class."
— Nathan A. Clay, MBA, Toccoa Falls College
Part I: INTRODUCTION.
1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Framework.
Part II: INTERNAL INFLUENCES.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
Part III: EXTERNAL INFLUENCES.
8. Group and Interpersonal Influence.
9. Consumer Culture.
Part IV: SITUATIONS AND DECISION MAKING.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part V: CONSUMPTION AND BEYOND.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Deepen students' understanding of the consumer behavior concepts presented throughout this edition of the text with these dynamic, engaging videos. These brief multimedia tools correspond directly to this edition and offer ideal support for specific sections of the text.Instructor's Resource CD-ROM (ISBN-10: 1133630383 | ISBN-13: 9781133630388)
Find all of the instructor tools you need with this easy-to-use Instructor's Resource CD. You can instantly review, edit, and copy what you need from supplements that reflect the latest changes throughout the CB5 edition, including the Instructor's Manual, PowerPoint® slides, a Test Bank, and ExamView® testing.CourseMate, 1 term (6 months) Instant Access (ISBN-10: 1285189523 | ISBN-13: 9781285189529)
Engaging, trackable, and affordable, the CB6 CourseMate website offers a variety of interactive teaching and learning tools. Assess student engagement in your course using CourseMate's new Engagement Tracker. Evaluate student preparation and engagement for the entire class or for individual students. Identify students at risk early and uncover which concepts are most difficult. CourseMate also offers interactive quizzes, flash cards, videos, and an interactive eBook to address students' varied learning styles and to help them review for tests and prepare for class.
Make the grade with CourseMate! This interactive website helps you make the most of your study time by providing everything you need to succeed online in one convenient place. CourseMate for CB6 provides an interactive eBook that allows you to take notes; highlight, bookmark, and search the text; and reference in-context glossary definitions. Numerous interactive learning tools such as quizzes, flash cards, and videos help you master today's consumer behavior concepts.General MindLink for CourseMate, 1 term (6 months) Instant Access (ISBN-10: 1305097327 | ISBN-13: 9781305097322)