Nelson Higher Education

Higher Education

BUSN, 8th Edition

  • includes CourseMate Printed Access Card
  • Marcella Kelly
  • Chuck Williams
  • ISBN-10: 1285775295
  • ISBN-13: 9781285775296
  • 368 Pages | Paperback
  • Previous Editions: 2015, 2014, 2013
  • COPYRIGHT: 2016 Published
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Overview

About the Product

Created by the continuous feedback of a "student-tested, faculty-approved" process, BUSN 8 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (Enhanced CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with faculty and students.

  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.

  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.

  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.

  • Every 4LTR Press solution comes with Enhanced CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, audio downloads, video podcasts, and more are only a click away.

  • All of the content and resources you expect with a supplements package that is second to none including a robust instructor's manual, PowerPoint slides, test banks, and much more.

Reviews

"The graphics and layout of the chapter was very eye catching making it something that you would want to read." This quote is in reference to Chapter 3, "The World Marketplace: Business Without Borders."
— Alicia Pearlman, Baker College, West Bloomfield, MI

About the Author

Marcella Kelly

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Chuck Williams

Dr. Chuck Williams is a Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his MBA and PhD in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, the Academy of Management, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.

Table of Contents

Part I: THE BUSINESS ENVIRONMENT.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information & Technology: Finding New Ways to Learn and Link.
17. OM: Putting it All Together.

New to this edition

  • New feature boxes in all chapters.
  • Updated financial numbers and statistics related to introductory business topics--domestically and globally.
  • Updated exhibits/figures throughout the text.
  • Updated and relevant photos throughout the text.
  • Enhanced CourseMate features: Practice Quizzes, Trackable Activities--Drag and Drop, Fill-in-the-blank, and Media Quizzes.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Website  (ISBN-10: 1305501632 | ISBN-13: 9781305501638)
CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285775341 | ISBN-13: 9781285775340)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook.

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285775368 | ISBN-13: 9781285775364)

MindTap Reader is Cengage Learning's reimagination of the traditional eBook, specifically designed for how you assimilate text content and media--in a fully online and often mobile reading environment. It combines thoughtful navigation, note-taking and search tools, and a high level of personalization through your instructor's placement of documents and media resources. These features create an engaging reading experience that is further enhanced through integrated web apps (e.g., social media, note-taking, and utilities), ultimately delivering a holistic learning tool that is appealing, relevant, and effective. The MindTap Reader is available within CourseMate.

CourseMate with LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1305505573 | ISBN-13: 9781305505575)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. LivePlan is real-world business plan software that is flexible and easy to use.

Student Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285775341 | ISBN-13: 9781285775340)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook.

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285775368 | ISBN-13: 9781285775364)

Write Experience helps improve your writing skills by evaluating your assignments based on voice, style, format, content, and originality.

CourseMate with LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1305505573 | ISBN-13: 9781305505575)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. LivePlan is real-world business plan software that is flexible and easy to use.