MR2, 2nd Edition
- includes CourseMate Printed Access Card
- Tom J. Brown
- Tracy A. Suter
- ISBN-10: 1133958419
- ISBN-13: 9781133958413
- 240 Pages | Paperback
- Previous Editions: 2012
- COPYRIGHT: 2014 Published
Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
1. Marketing Research: From Data to Information to Action.
2. The Research Question: Formulation of the Problem.
3. Exploratory, Descriptive, and Causal Research Designs.
4. Collecting Secondary Data from Inside and Outside the Organization.
5. Collecting Primary Data by Observation.
6. Collecting Primary Data by Communication.
7. Asking Good Questions.
8. Designing the Questionnaire.
9. Developing the Sampling Plan.
10. Data Collection: Enhancing Response Rates while Limiting Errors.
11. Data Preparation for Analysis .
12. Analysis & Interpretation: Individual Variables Independently.
13. Analysis & Interpretation: Multiple Variables Simultaneously.
14. The Research Report.
Chapter in Review Cards.
Qualtrics Quickstart Card.
SPSS Quickstart Card.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Find all of the instructor tools you need with this easy-to-use CD. You can electronically review, edit, and copy what you need from the Instructor's Manual, PowerPoint® slides, Test Bank, and ExamView® testing program.IBM SPSS Statistics Student Version 21.0 for Windows (ISBN-10: 1285838033 | ISBN-13: 9781285838038)
SPSS provides real-world software for students to do data analysis. This student-friendly version is based on the professional version of one of the world's leading desktop statistical software packages. Only available when bundled with text.CourseMate Instant Access (ISBN-10: 1285171977 | ISBN-13: 9781285171975)
Coursemate for MR2 brings course concepts to life with interactive learning, study, and exam preparation tools that support MR2. Coursemate for MR2 includes an integrated eBook, teaching and learning tools, and Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course. Instructors will also find: First Day of Class Instructions, custom options through the 4LTR+ Program, Instructor's Manual, Test Bank, PowerPoint Slides, Instructor Prep Cards, data sets, MR video cases, Qualtrics/Excel video tutorials, and Engagement Tracker.Qualtrics Instant Access Code (ISBN-10: 1285184963 | ISBN-13: 9781285184968)
Coursemate for MR2 brings course concepts to life with interactive learning, study, and exam preparation tools that support MR2. Coursemate for MR2 includes an integrated eBook, teaching and learning tools, and Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course. Students will also have access to an Interactive eBook, Auto-Graded Quizzes, Flashcards, Games including crossword puzzles and beat the clock, PowerPoint Slides, Qualtrics/Excel video tutorials, MR video cases, data sets, and eLectures.Qualtrics Instant Access Code (ISBN-10: 1285184963 | ISBN-13: 9781285184968)