Nelson Higher Education

Higher Education

Cengage Advantage Books: Sociology, 11th Edition

  • Jon M. Shepard
  • ISBN-10: 1111829578
  • ISBN-13: 9781111829575
  • 672 Pages | Paperback
  • Previous Editions: 2010, 2007, 2005
  • COPYRIGHT: 2013 Published
Request a Copy for Review


About the Product

Well respected for its exceptional scholarship, readability, and accessibility, SOCIOLOGY is available at an affordable price. With a dynamic critical-thinking focus and a theoretically balanced presentation, this Advantage book is noteworthy for its use of SQ3R (Survey, Question, Read, Recite, Review), its built-in student study guide, and its solid research orientation to the basic principles of sociology. Fascinating examples of high-interest topics, such as cyber bullying and stratification and the social impact of Hurricane Katrina, as well as current information on race, aging, globalization, religion, and mental health issues, ensure that this latest version of Shepard's respected text is contemporary and relevant.


  • A boxed feature called "See Sociology in Your Life" now appears in each chapter. This feature presents interesting, timely, and relevant examples intended to stimulate the sociological examination in students' personal lives. Examples include "Should You Believe Everything You Read?" (Chapter 2, "Social Research"), "Facebook and Personal Identity" (Chapter 4, "Socialization over the Life Course"), "Privacy in a Digital World" (Chapter 6, "Groups and Organizations"), "Cyber Criminals Want Your Identity" (Chapter 7, "Deviance"), "Cyber Bullying and Stratification" (Chapter 8, "Social Stratification"), "Spinning a Web of Hate" (Chapter 9, "Inequalities of Race and Ethnicity").

  • ACCENT ON THEORY. Each chapter contains a prominent section on the distinctive views of three major theoretical perspectives--functionalism, conflict theory, and symbolic interactionism. In each chapter a table, entitled "Focus on Theoretical Perspectives," presents succinct illustrations for the three theoretical perspectives. Two emerging social theories, feminist social theory and postmodernism, are introduced in Chapter 1.

  • FREE BUILT-IN STUDY GUIDE. A comprehensive study guide is incorporated in each chapter and includes a Summary, Learning Objectives Review, Concept Review, Critical Thinking Questions, Multiple Choice Questions, Feedback Review, Graphic Review, and Answer Key.

  • SQ3R METHOD. Students are taught to use the SQ3R method (Survey, Question, Read, Recite, Review) to enhance their understanding and mastery of the material.

  • BRIEF CHAPTER INTRODUCTIONS. "Using the Sociological Imagination" introductions encourage critical thinking by questioning conventional wisdom through developing the sociological imagination. For example, a question about social life is posed, and the answer contradicts a popular or commonsense belief (e.g. popular belief that divorce rates have been rising, when in fact they have been falling since the mid-1980s).

About the Author

Jon M. Shepard

Jon Shepard has a Ph.D. from Michigan State University. Since 1989, he has been a professor of sociology at the Virginia Polytechnic Institute where he is currently department head of the Department of Management. He has received several teaching awards, including the University Great Teacher Award at the University of Kentucky, where he received his Master's Degree and taught from 1968 to 1989. In addition to introductory sociology, business ethics is another of his current teaching and research interests.

Table of Contents

1. The Sociological Perspective.
2. Social Research.
3. Culture.
4. Socialization.
5. Social Structure and Society.
6. Groups and Organizations.
7. Deviance and Social Control.
8. Social Stratification.
9. Inequalities of Race and Ethnicity.
10. Inequalities of Gender.
11. Family.
12. Education
13. Political and Economic Institutions.
14. Religion.
15. Health Care and Aging.
16. Sport.
17. Population and Urbanization.
18. Social Change and Collective Behavior.

New to this edition

  • New topics include modernization, postmodernization, terrorism, cyberbullying, global crime and crime control, global and domestic ethnic diversity, Middle Easterners as a U.S. minority group, global gender inequality, global health care, world religions, global health care, disability, Obama health care reform, globalization and sport, the Tea Party, and social media and crowds.
  • In the process of adding, revising, and expanding existing topics, over 30 new concepts and more than 400 new references have been added. In addition to 28 new figures and tables, the most current information is added to other figures and tables.
  • Nearly all of the U.S. and world topical maps are either new or updated.
  • New material in chapter 1 expands the presentation of two emerging social theories, feminist theory and postmodern theory.
  • Chapter 3 now expands the section on culture as a tool kit and broadens the concept of counterculture to include terrorism.