The Art of Floral Design, 3rd Edition
- Norah T. Hunter
- ISBN-10: 1418063037
- ISBN-13: 9781418063030
- 608 Pages | Hardcover
- Previous Editions: 2000, 1994
- COPYRIGHT: 2013 Published
Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint® slides, interactive classroom activities, and a full-color image library.
“Comprehensive coverage of material, well-written illustrations.”
— David Lambe, University of Nebraska - Lincoln
1. Harvest and Distribution.
2. Flower Retailing.
3. Careers and Continuing Education.
5. Postharvest Physiology.
6. Care and Handling.
7. Design, Style, Harmony, and Unity.
9. Balance, Proportion and Scale.
10. Focal Point and Rhythm.
11. Line, Form, Space and Depth.
12. Texture and Fragrance.
13. Tools, Containers, and the Mechanics of Arrangement.
14. Flower and Foliage Forms.
15. Shapes of Floral Arrangements.
16. Special Occasion and Holidays.
17. Flowers to Wear.
18. Everlasting Designs.
19. A History of Floral Design.
20. Oriental Style of Design.
21. Contemporary Style and Technique.
22. Wedding Flowers.
23. Sympathy Flowers.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
The instructor’s Manual serves as an instructional resource and provides teaching tips or guidelines, essay questions, answers to review and test questions, key objectives, glossary, appendices and exercises for content reinforcement.ClassMater (ISBN-10: 1418063053 | ISBN-13: 9781418063054)
The ClassMaster CD-ROM includes 300 PowerPoint® slides based on the book’s content, complete text of the instructor’s guide, a 1000-question ExamView test bank, and an image library featuring photographs and illustrations from the book.Classroom Interactivity (ISBN-10: 1418063061 | ISBN-13: 9781418063061)
The Classroom Interactivity CD-ROM includes 4 games for classroom use and is based on the 1000-question ExamView test bank and ClassMaster content.