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MindTap Marketing, 1 term (6 months) Printed Access Card, 17th Edition

  • William M. Pride
  • O.C. Ferrell
  • ISBN-10: 1285514963
  • ISBN-13: 9781285514963
  • Mixed Media
  • COPYRIGHT: 2014 Published
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Overview

About the Product

MindTap Marketing for Pride/Ferrell's Marketing 2014, 17th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.

Features

  • Seamlessly deliver appropriate content and technology assets from a number of providers to students, as they need them.

  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.

  • Customize the course – from tools to text – and make adjustments ‘on the fly,’ making it possible to intertwine breaking news into their lessons and incorporate today’s teachable moments.

  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.

  • Track students' use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.

  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.

  • Automatically grade of all homework and quizzes.

Reviews

"I am definitely more engaged because of MIndTap."
— Student, University of Central Florida

About the Author

William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text.Dr. Pride’s research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising.Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O.C. Ferrell

O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Marketing 2014  (ISBN-10: 1285513045 | ISBN-13: 9781285513041)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

Student Supplements

MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Marketing 2014  (ISBN-10: 1285513045 | ISBN-13: 9781285513041)

MindTap Marketing for Pride/Ferrell's Marketing 2014, 17th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses.