MindTap Marketing, 1 term (6 months) Printed Access Card, 17th Edition
- William M. Pride
- O.C. Ferrell
- ISBN-10: 1285514963
- ISBN-13: 9781285514963
- Mixed Media
- COPYRIGHT: 2014 Published
MindTap Marketing for Pride/Ferrell's Marketing 2014, 17th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.
"I am definitely more engaged because of MIndTap."
— Student, University of Central Florida
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.
MindTap Marketing for Pride/Ferrell's Marketing 2014, 17th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses.