All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Instructor's Companion Website
(ISBN-10: 1305642848 | ISBN-13: 9781305642843)
Find everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint® presentations, images, a new Instructor’s Manual, videos, and more. The Instructor’s Manual contains detailed assignment samples that make the marketing plan into a robust semester-long project or shorter segments, based on time available and your preference, as instructor.
Cengage Testing, powered by Cognero® Instant Access
(ISBN-10: 1305502787 | ISBN-13: 9781305502789)
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.