Nelson Higher Education

Higher Education

Marketing 2014, 17th Edition

  • William M. Pride
  • O.C. Ferrell
  • ISBN-10: 1133939252
  • ISBN-13: 9781133939252
  • 832 Pages | Paperback
  • Previous Editions: 2012, 2010, 2008
  • COPYRIGHT: 2014 Published
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Overview

About the Product

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an updated chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Features

  • Marketing Debate. This edition capitalizes on several moments to enhance student critical thinking and realization of relevance. The Marketing Debate presents controversial marketing issues and asks students to take a stance on such important topics as genetically modified products, credit card practices, social networking on the job, virtual employment, and advertising puffery.

  • Entrepreneurship in Marketing allows students to see that successful business and marketing practices are not strictly confined to a corporate environment. With a good idea and strong marketing strategies, a successful business can be for anyone!

  • "Emerging Trends in Marketing" boxed feature highlights the role marketers play in organizational success during transitional times, including topics on the digital era boom, the economic collapse, the evolving consumer, and the ever-changing global market. Featured subjects include virtual products, biofuels, mobile marketing, Netflix, and Zipcar.

  • The "Green Marketing" boxed feature goes beyond green to illustrate how organizations are not only transforming their marketing models to develop sustainable, environmentally conscious business practices but also how they are helping change the way consumers think about the sustainability of products and services. Featured subjects include electric cars going global, sustainability as competitive advantage, zero waste initiatives, ecotourism, certifiable organics, green packaging and distribution, and sustainable energy.

  • An updated supplements package consists of a wide variety of teaching and learning resources that use cutting-edge technology, appealing design, and modern multimedia to meet the diverse needs of today's instructors and students.

About the Author

William M. Pride

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text.Dr. Pride’s research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising.Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O.C. Ferrell

O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals.

Table of Contents

Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation and Evaluation.
Part 4: CUSTOMER BEHAVIOR AND E-MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS.
11. Product Concepts.
12. Developing and Managing Products.
13. Services Marketing.
14. Branding and Packaging.
Part 6: DISTRIBUTION DECISIONS.
15. Marketing Channels and Supply-Chain Management.
16. Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS.
17. Integrated Marketing Communications.
18. Advertising and Public Relations.
19. Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS.
20. Pricing Concepts.
21. Setting Prices.
Appendix A Careers in Marketing(will be an interactive online Career assessment resource for students).
Appendix B Financial Analysis in Marketing.
Appendix C Sample Marketing Plan.
Glossary.
Name Index.
Organization Index.
Subject Index.

New to this edition

  • NEW: Comprehensive end-of-part "Role Play Team Case Exercises." This role-play team exercise is designed to simulate actual marketing decision-making in the real world. Students will represent various organization roles and stakeholders to understand the importance of marketing decisions.
  • NEW: More emphasis on quantifiable and analytic information gathering as it pertains to key marketing planning.
  • NEW: All new opening vignettes that emphasize the themes of this edition--sustainability, marketing during transitional times, entrepreneurship, and social responsibility and ethics.
  • NEW: All new boxed features focusing on sustainability, marketing during transitional times (focusing on economic issues and the growth of digital marketing/social media), and entrepreneurial marketing. These include "Marketing Insights," "Emerging Trends in Marketing," "Green Marketing," "Entrepreneurship in Marketing," and "Marketing Debate."
  • NEW: Increased emphasis on critical thinking through application-based questions and an expanded focus on illustrating to students what it takes to build an effective marketing plan.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

DVD  (ISBN-10: 1285078497 | ISBN-13: 9781285078496)

This series contains videos specifically tied to the end-of-chapter video cases, including such companies as New Belgium Brewery, Raleigh Bikes, Preserve Products, TOMS, Starbucks, and many more.

Instructor's Resource CD-ROM  (ISBN-10: 1285078519 | ISBN-13: 9781285078519)

The Instructor's Resource CD-ROM includes ExamView® Testing Software, allowing instructors to create custom exams by selecting questions, editing existing questions, and adding new questions; PowerPoint® resource slides that provide supplementary information, activities to reinforce key concepts, and solutions to end-of-chapter activities; and the Instructor's Manual, which organizes each chapter by learning objectives and includes teaching suggestions and answers to end-of-chapter activities.

Cengage Learning Write Experience 2.0 Powered by MyAccess with eBook, 1 term (6 months) Instant Access  (ISBN-10: 128507761X | ISBN-13: 9781285077611)
CourseMate with Career Transitions 2.0 Instant Access  (ISBN-10: 1285077814 | ISBN-13: 9781285077819)

CourseMate: Engaging. Trackable. Affordable. Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's Marketing CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Marketing CourseMate goes beyond the book to deliver what you need! Engagement Tracker: How do you assess your students' engagement in your course? How do you know your students have read the material or viewed the resources you've assigned? How can you tell if your students are struggling with a concept? With CourseMate, you can use the included Engagement Tracker to assess student preparation and engagement. Use the tracking tools to see progress for the class as a whole or for individual students. Identify students at risk early in the course. Uncover which concepts are most difficult for your class. Monitor time on task. Keep your students engaged. Interactive Teaching and Learning Tools: CourseMate includes interactive teaching and learning tools: quizzes, flashcards, videos, interactive decision-making scenarios, and more. These assets enable students to review for tests, prepare for class, and address their varied learning styles. Interactive eBook: In addition to interactive teaching and learning tools, CourseMate includes an interactive eBook. Students can take notes, highlight, search, and interact with embedded media specific to their book. Use it as a supplement to the printed text, or as a substitute--the choice is your students' with CourseMate. Learn more at http://www.cengage.com/coursemate.

CengageNOW Instant Access  (ISBN-10: 1285077849 | ISBN-13: 9781285077840)

Ensure that your students have the understanding they need of marketing procedures and concepts they need to know with CengageNOW. This integrated, online course management and learning system combines the best of current technology to save to time in planning and managing your course and assignments. You can reinforce comprehension with customized student learning paths and efficiently test and automatically grade assignments. This online instant access code allows students to access CengageNOW on the WebCT® platform. Available at http://www.cengagebrain.com.

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285077660 | ISBN-13: 9781285077666)

With its engaging learning and assessment tools, CengageNOW supports the entire student workflow, from motivation to mastery. For instructors, CengageNOW provides control and customization with the opportunity to tailor the learning experience to improve outcomes.

CengageNOW on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1285078128 | ISBN-13: 9781285078120)

Ensure that your students have the understanding they need of procedures and concepts they need to know with CengageNOW. This integrated, online course management and learning system combines the best of current technology to save time in planning and managing your course and assignments. You can reinforce comprehension with customized student learning paths and efficiently test and automatically grade assignments with reports that correspond to AACSB standards. For your convenience, CengageNOW is also compatible with WebCT® and Blackboard®. For more information, visit http://cengage.com/cengagenow. Available through http://www.cengagebrain.com.

MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Marketing 2014  (ISBN-10: 1285513045 | ISBN-13: 9781285513041)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

Student Supplements

LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285754816 | ISBN-13: 9781285754819)
Cengage Learning Write Experience 2.0 Powered by MyAccess with eBook, 1 term (6 months) Instant Access  (ISBN-10: 128507761X | ISBN-13: 9781285077611)
CourseMate with Career Transitions 2.0 Instant Access  (ISBN-10: 1285077814 | ISBN-13: 9781285077819)

Make the Grade with CourseMate. Make the most of your study time by accessing everything you need to succeed--online with CourseMate. Marketing CourseMate includes an interactive eBook, which allows you to take notes, highlight, bookmark, search the text, and use in-context glossary definitions. Interactive Teaching and Learning Tools includes quizzes, flashcards, videos, KnowNOW, and more. Learn more at http://www.cengage.com/coursemate.

CengageNOW Instant Access  (ISBN-10: 1285077849 | ISBN-13: 9781285077840)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want. This integrated system helps you efficiently manage and complete homework assignments from the text. Take pre-tests to determine the areas that require more practice. These pre-tests direct you to review tutorials, demonstration exercises, videos, eBook content, and fun marketing games to help you learn the material. Get feedback on post-tests that check your comprehension afterward. This online instant access code allows access to CengageNOW on the WebCT® platform. Available at http://www.cengagebrain.com.

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285077660 | ISBN-13: 9781285077666)

Have the tools you need to be successful A variety of tools are available in CengageNOW™, all combined in one easy-to-use resource designed to improve your grades. Some resources get you prepared for class and help you succeed on homework, and others show you specific areas where you can work to improve. Stay ahead of the course requirements CengageNOW shows you the path through your course—from first day through finals. Once you know what’s expected, it’s easier to complete your assignments. Gain understanding that stays with you Do well on tests as well as the assignments! Bridge the gap between homework and tests by using CengageNOW to truly understand the material. Self-study and review materials keep you on the right track, to make sure your understanding goes beyond memorization. Set yourself up for better grades Why wonder where you stand? CengageNOW includes trackable assignments and grades. It tells you what to do to improve your grade, and gives you the tools to accomplish it! Student Testimonials: “I love the check your work option. Really, when you’re having a hard time figuring out an answer, sometimes working backwards is the best way to understand conceptually what you’re doing wrong.” - Brad Duncan University of Utah “I liked the videos because they were short enough to teach me and because they were short, I was able to find time to watch them again and again if I did not understand the first time.” - Jennifer Wright Northeast Wisconsin Technical College CTA: Ask your instructor about CengageNOW for this course.

CengageNOW on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1285078128 | ISBN-13: 9781285078120)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want.

MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Marketing 2014  (ISBN-10: 1285513045 | ISBN-13: 9781285513041)

MindTap Marketing for Pride/Ferrell's Marketing 2014, 17th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses.

LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access  (ISBN-10: 1285588215 | ISBN-13: 9781285588216)

This access code will provide you with seamless access to your MindTap Marketing resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

Blackboard MindLink for MindTap Marketing Instant Access  (ISBN-10: 1285590120 | ISBN-13: 9781285590127)

MindTap was created to harness the power of technology to drive student success. This cloud-based platform integrates a number of learning applications (“apps”) into an easy-to-use and easy to access tool that supports a personalized learning experience. MindTap combines student learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides you through your marketing course.

LMS Integrated for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285754808 | ISBN-13: 9781285754802)
Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1305210573 | ISBN-13: 9781305210578)

Flash cards are effective study aids especially when you only have a limited amount of time. These flash cards work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

Quizzing, 1 term (6 months) Instant Access  (ISBN-10: 1305207890 | ISBN-13: 9781305207899)

Quizzes are effective study aids especially when you only have a limited amount of time. These quizzes work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, quizzes are already included.

Quizzing with Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1305205294 | ISBN-13: 9781305205291)

Flash cards and quizzes are effective study aids especially when you only have a limited amount of time. These flash cards and quizzes work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards and quizzes are already included.