Small Business Management, 17th Edition
- Justin G. Longenecker
- J. William Petty
- Leslie E. Palich
- Frank Hoy
- ISBN-10: 1133947751
- ISBN-13: 9781133947752
- 736 Pages | Hardcover
- Previous Editions: 2012, 2010, 2008
- COPYRIGHT: 2014 Published
Help your students realize their dreams of small business success with Longenecker's market-leading text SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT, 17E delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one--the full business cycle. The book's thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. All-new cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT, 17E provides the valuable resources your students will reference and rely upon throughout their entire business careers. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
"3 Strongest chapters: Chapter 1. Good stories for getting the student's interest Chapter 5: The Family Business. This is a common business model and was very relevant to some of my students. Chapter 6: The Business Plan: Because of the plan's importance to the success of a business."
— Richard McEuen, Crowley's Ridge College
1. The Entrepreneurial Life.
2. Entrepreneurial Integrity and Ethics.
3. Getting Started.
4. Franchising and Buyouts.
5. The Family Business.
6. The Business Plan: Visualizing the Dream.
7. The Marketing Plan.
8. The Human Resource Plan: Managers, Owners, Allies, and Directors.
9. The Location Plan.
10. Understanding a Firm's Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm's Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management in the Entrepreneurial Firm.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm's Assets.
23. Managing Risk in the Small Business.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
This easy-to-use CD gives you immediate desktop access to all of the text's time-saving instructor ancillaries. You are easily able to electronically review, edit, or copy any of the resources you need. The CD includes the Instructor's Manual, Test Bank in Microsoft Word and ExamView, PowerPoint slides, and business plan templates. The revised Test Bank provides a variety of true/false, multiple-choice, and discussion questions, grouped by learning objective and tied to learning outcomes. The Instructor's Manual includes Lecture Notes, useful sources for audio/video and other instructional materials, answers to the "Discussion Questions," comments on "You Make the Call" situations, and teaching notes for the cases. The PowerPoint slides include a complete set of teaching notes and images for lectures as well as a brief student version to assist in study and class preparation. The IRCD has been updated to match text updates.DVD (ISBN-10: 1133958869 | ISBN-13: 9781133958864)
The Start-Up Stories videos let you and your students see big ideas at work in a variety of innovative small businesses. Some of the videos cover Five Guys Burgers and Fries, Two Men and a Truck, Kind Snacks, Big Belly Solar, among many others. Use these videos to bring the real world into your classroom and let your students learn, first-hand, from business experts. Videos are available in a convenient DVD format as well as online.CengageNOW, 1 term (6 months) Instant Access (ISBN-10: 1285059034 | ISBN-13: 9781285059037)
This robust, online course management system gives you more control in less time and delivers better student outcomes -- NOW. CengageNOW includes teaching and learning resources organized around lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. Flexible assignments options include Self Assessments, Experiential Exercises, Role Play Exercises, Case analysis questions, and more. These features enhance the text's unique approach to not only explaining but also showing management in action. Automatic grading and a gradebook option provide more control while saving you valuable time. A Personalized Study diagnostic tool empowers students to master concepts, prepare for exams, and become more involved in class.CourseMate with LivePlan, Career Transitions 2.0, 1 term (6 months) Instant Access (ISBN-10: 1285058909 | ISBN-13: 9781285058900)
Find all of the offerings of CourseMate, along with this powerful, interactive online tool that walks students step by step through building a business plan--a skill that will benefit them throughout their careers. The system provides informational modules and videos featuring real-world business leaders about each part of the business plan and then prompts students to fill in the templates with information supporting their own business plan. Step by step, the program literally "builds" the business plan from the ground up for these future entrepreneurs and business leaders.MindTap Management, 1 term (6 months) Instant Access for Longenecker/Petty/Palich/Hoy's Small Business Management (ISBN-10: 1285513967 | ISBN-13: 9781285513966)
MindTap FOR Small Business Management is a personalized, fully online digital learning platform of authoritative Cengage Learning content, assignments, and services that engages your students with interactivity while also offering you choice in the configuration of coursework and enhancement of the curriculum with complimentary web-apps known as MindApps. MindApps range from ReadSpeaker (which reads the text out-loud to students), to Kaltura (allowing you to insert inline video and audio into your curriculum) to ConnectYard (allowing you to create digital "yards" through social media—all without "friending" your students). MINDTAP FOR Small Business Management is well beyond an eBook, a homework solution or digital supplement, a resource center website, a course delivery platform or a Learning Management System. It is the first in a new category—the Personal Learning Experience.LMS Integrated for MindTap Management, 1 term (6 months) Instant Access (ISBN-10: 1285588193 | ISBN-13: 9781285588193)
This access code will provide your students with seamless access to their MindTap Management resources from within your campus Learning Management System. Students will be prompted to enter this access code the first time that they click on a link in your course that includes Cengage content.Blackboard MindLink for MindTap Management Instant Access (ISBN-10: 1285590104 | ISBN-13: 9781285590103)
CengageNOW is an easy-to-use online resource that helps you study in LESS TIME to get the grade you want NOW. A Personalized Study diagnostic tool assists you in accessing areas where you need to focus study. Built-in technology tools help you master concepts as well as prepare for exams and daily class.CourseMate with LivePlan, Career Transitions 2.0, 1 term (6 months) Instant Access (ISBN-10: 1285058909 | ISBN-13: 9781285058900)
This powerful, interactive online tool walks students step by step through building a business plan−a skill that will benefit them throughout their careers. The system provides informational modules and videos featuring real-world business leaders about each part of the business plan and then prompts students to fill in the templates with information supporting their own business plan. Step by step, the program literally "builds" the business plan from the ground up for these future entrepreneurs and business leaders.CourseMate with LivePlan, Career Transitions 2.0, 1 term (6 months) Printed Access Card (ISBN-10: 1285058917 | ISBN-13: 9781285058917)
Attention CourseMate user: Cengage support for existing users of CourseMate will end of 8/1/2020.MindTap Management, 1 term (6 months) Instant Access for Longenecker/Petty/Palich/Hoy's Small Business Management (ISBN-10: 1285513967 | ISBN-13: 9781285513966)
MindTap Management for Longenecker/Petty/Palich/Hoy's Small Business Management, 17th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material speciaIIy customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'II get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.LMS Integrated for MindTap Management, 1 term (6 months) Instant Access (ISBN-10: 1285588193 | ISBN-13: 9781285588193)
This access code will provide you with seamless access to your MindTap Management resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.Blackboard MindLink for MindTap Management Instant Access (ISBN-10: 1285590104 | ISBN-13: 9781285590103)