Nelson Higher Education

Higher Education

Investments: An Introduction, 11th Edition

  • includes Thomson ONE - Business School Edition 6-Month Printed Access Card and Stock-Trak Coupon
  • Herbert B. Mayo
  • ISBN-10: 1133935990
  • ISBN-13: 9781133935995
  • 816 Pages | Hardcover
  • Previous Editions: 2011, 2008, 2006
  • COPYRIGHT: 2014 Published
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About the Product

Using Mayo’s INVESTMENTS: AN INTRODUCTION, 11E, introduce students to today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master for success on the CFP® exam to more advanced topics. This edition is an ideal, understandable choice for business students as well as finance majors. Concepts build on one another in this edition’s updated Financial Advisor’s Investment Case at the end of each chapter--providing a strong overview of today’s most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid investment decisions. Students can even gain hands-on experience with the same financial analysis tool used on Wall Street with this edition’s access to Thomson ONE-Business School Edition and corresponding problems in the text. With the rich array of teaching and learning resources found on this edition’s interactive companion website, you can help students fully understand today’s most important investment topics from the perspective of an individual financial planner. You can easily download the instructor resources from the password-protected, instructor-only portion of the site. Available with InfoTrac® Student Collections


  • THOMSON ONE-BSE PROBLEMS PROVIDE FIRSTHAND PRACTICE WITH THE DATABASE PROFESSIONALS USE. Give your students hands-on experience with the same financial online database that Wall Street analysts rely on every day. Thomson ONE-BSE problems at the end of chapters give students an opportunity to present earnings estimates, financials, and market data using Thomson ONE-BSE data from hundreds of today’s leading companies. Thomson ONE-BSE access is included with each new book.

  • STUDENTS FOCUS ON THE CFP® TOPICS MOST IMPORTANT FOR TODAY’S EXAM. Widely recognized for its proven focus and clear presentation of CFP® testing topics, this edition continues to emphasize concepts students need for success when they take today’s CFP® exam.

  • FINANCIAL ADVISOR’S INVESTMENT CASE PREPARES STUDENTS FOR REAL INVESTMENT DECISIONS. Brief, engaging cases at the end of each chapter create a dynamic, continuing Financial Advisor’s Case that integrates each chapter’s materials. Students clearly see how concepts from each chapter apply to investment decisions from a financial planner’s perspective. Cases follow today’s proven format for effective learning.

  • EXPANDED COVERAGE OF STOCK VALUATION RATIOS THOROUGHLY INTRODUCES THIS KEY TOPIC. Give students a strong understanding of adjusted PEG, return on equity from price to book, and profit margin from price to sales with this edition’s complete expanded introduction to stock valuation ratios--one of today’s key investment topics.

About the Author

Herbert B. Mayo

Dr. Herbert Mayo teaches finance at The College of New Jersey, where he previously served as former Director of Accreditation. A well-respected author and experienced educator, Dr. Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo earned his Ph.D. from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill.

Table of Contents

1. An Introduction to Investments.
2. Securities Markets.
3. The Time Value of Money.
4. Financial Planning, Taxation and the Efficiency of Financial Markets.
5. Risk and Portfolio Management.
6. Investment Companies: Mutual Funds.
7. Closed-End Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs).
8. Stock.
9. The Valuation of Common Stock.
10. Investment Returns and Aggregate Measures of Stock Markets.
11. The Macroeconomic Environment for Investment Decisions.
12. Behavioral Finance and Technical Analysis.
13. The Bond Market.
14. The Valuation of Fixed-Income Securities.
15. Government Securities.
16. Convertible Bonds and Convertible Preferred Stock.
17. An Introduction to Options.
18. Option Valuation and Strategies.
19. Commodity and Financial Futures.
20. Financial Planning and Investing in an Efficient Market Context.

New to this edition

  • Two chapters were rewritten: Chapter 9 on the valuation of stock using discounted cash flow and Chapter 20 on financial planning.
  • The “Point of Interest” boxed feature has been omitted or integrated into the text. Virtually all footnotes have been incorporated into the text material.
  • This edition includes two new features designed for instructors who want more problems and self-help projects. The first feature is “Relationships,” which asks students to determine the relationship between two things. For example, an increase in interest rates the price of a bond and the face value (principal) of the bond. The answers are “decreases” and “does not change” (i.e., no change.) The second new feature is “Fundamental Worked Problems.” These are illustrations of basic problems covered in the chapter. The answers as well as the steps necessary to solve the problems are provided.


All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 1285175204 | ISBN-13: 9781285175201)

Find all of the helpful, time-saving teaching resources you need to create a dynamic interactive investments course in this all-in-one Instructor’s Resource CD. Everything you need to plan, teach, grade, and effectively assess student understanding and progress is at your fingertips. This CD includes the Instructor’s Manual, author-written Test Bank in Word, ExamView® Electronic Testing System, and PowerPoint® slides. The Instructor’s Manual includes points for students to consider when answering the questions, as well as complete solutions to the problems. The proven, reliable Test Bank, written by the text author to ensure tight integration with the text, provides a variety of testing options you need to quickly and accurately assess student understanding. This time-saving testing tool now includes more than 1,000 multiple-choice and true/false questions and problems in a comprehensive Test Bank, as well as solutions to end-of-chapter problems for your quick reference. Connect with students and clarify today’s most important investment concepts using this edition’s PowerPoint® lecture presentation slides. Designed to captivate the attention of today’s fast-paced students, the PowerPoint® slides clearly present the book’s introductory and more advanced investment topics. You can access all PowerPoint® slides on the text website or the Instructor’s Resource CD. Rely on this proven, easy-to-use electronic test creation system to create, deliver, and customize tests or study guides for your course. ExamView® Electronic Testing System guides you through the process of creating tests, allowing you to see the test you are creating on-screen as it will print or display online. Create your own tests or edit test questions written by the text author that best fit your students and course.

ExamView®  (ISBN-10: 1285183851 | ISBN-13: 9781285183855)

The ExamView® computerized testing program contains all of the questions in the printed Test Bank. ExamView® is easy-to-use test creation software that is compatible with Microsoft Windows®. While developing tests, you can edit questions, add your own questions or instructions, and print answer sheets. Select questions by number, by random, or through an on-screen preview. You can also create and administer quizzes online using the Internet, local area networks, or wide area networks.