MM4, 4th Edition
- includes CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card
- Dawn Iacobucci
- ISBN-10: 1133629385
- ISBN-13: 9781133629382
- 352 Pages | Paperback
- Previous Editions: 2013, 2012, 2010
- COPYRIGHT: 2014 Published
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
"I am a big promoter of 4LTRPress books. Having a textbook that the students don't dread to read is half the battle."
— Keith Starcher, Indiana Wesleyan University
Part I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
Part II: PRODUCT POSITIONING.
6. Goods and Services.
8. New Products.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Find all of the instructor tools you need at your fingertips with this easy-to-use CD. You can electronically review, edit, and copy what you need from the Instructor's Manual, PowerPoint® slides, Test Bank, and ExamView® testing program.Video (ISBN-10: 1133190359 | ISBN-13: 9781133190356)
Deepen your students' understanding of the marketing management concepts presented throughout this edition of the text with these dynamic, engaging videos. These brief, multimedia tools offer ideal support for specific chapters of the book.
The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your ebook, take notes, watch videos, and take practice quizzes online with CourseMate.Blackboard MindLink for CourseMate, 1 term (6 months) Instant Access (ISBN-10: 1285751531 | ISBN-13: 9781285751535)
The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your marketing management course in one place. Read your eBook, take notes, review flashcards, and take practice quizzes—all online with MindLink for CourseMate.