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Higher Education

MindTap Marketing, 1 term (6 months) Printed Access Card, 16th Edition

  • Louis E. Boone
  • David L. Kurtz
  • ISBN-10: 1285514939
  • ISBN-13: 9781285514932
  • Mixed Media
  • COPYRIGHT: 2014 Published
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Overview

About the Product

MindTap Marketing for Boone/Kurtz's Contemporary Marketing, 16th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.

Features

  • Seamlessly deliver appropriate content and technology assets from a number of providers to students, as they need them.

  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.

  • Customize the course – from tools to text – and make adjustments ‘on the fly,’ making it possible to intertwine breaking news into their lessons and incorporate today’s teachable moments.

  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.

  • Track students' use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.

  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.

  • Automatically grade of all homework and quizzes.

Reviews

"I am definitely more engaged because of MIndTap."
— Student, University of Central Florida

About the Author

Louis E. Boone

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

David L. Kurtz

David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

MindTap Marketing, 1 term (6 months) Instant Access for Boone/Kurtz's Contemporary Marketing  (ISBN-10: 1285513010 | ISBN-13: 9781285513010)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

Student Supplements

MindTap Marketing, 1 term (6 months) Instant Access for Boone/Kurtz's Contemporary Marketing  (ISBN-10: 1285513010 | ISBN-13: 9781285513010)

MindTap Marketing for Boone/Kurtz's Contemporary Marketing, 16th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.