Consumer Behavior and Culture: Consequences for Global Marketing and Advertising, 3rd Edition
- Marieke de Mooij
- ISBN-10: 1544318154
- ISBN-13: 9781544318158
- 0 Pages | Hardcover
- COPYRIGHT: 2020 Published
Marieke de Mooij’s new edition ofConsumer Behavior and Culturecontinues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include: