Nelson Higher Education

Higher Education

Managerial Economics: Markets and the Firm, 2nd Edition

  • William Boyes
  • ISBN-10: 0618988629
  • ISBN-13: 9780618988624
  • 432 Pages | Hardcover
  • Previous Editions: 2004
  • COPYRIGHT: 2012 Published
Request a Copy for Review

Overview

About the Product

Boyes introduces non-majors to the power of economics in business decision making. The text’s intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory MANAGERIAL ECONOMICS examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics. MANAGERIAL ECONOMICS departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, and personnel. Students learn to weigh the strategic costs and benefits of each business choice, instead of relying on popular quick-fix solutions. Ideal for students in MBA programs and less quantitative courses, MANAGERIAL ECONOMICS demonstrates the power of economic insight on business decision making.

Features

  • MANAGERIAL ECONOMICS departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, and personnel. Students learn to weigh the strategic costs and benefits of each business choice, instead of relying on popular quick-fix solutions. Ideal for students in MBA programs and less quantitative courses, MANAGERIAL ECONOMICS demonstrates the power of economic insight on business decision making.

About the Author

William Boyes

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

Table of Contents

1. Introduction: Economics and Management.
2. The Power of Markets.
3. The Prime Directive.
4. The Theory of the Firm?
5. Performance.
6. Strategic Formulation of Economic Profit.
7. Demand.
8. Costs.
9. Profit Maximization.
10. Mechanics of Profit Maximization.
11. Revenue Management: Price Strategies.
12. Organization and Corporate Culture.
13. Minimizing Costs: Capital.
14. Personnel and Compensation.
15. The Knowledge Economy.
16. The Grabbing Hand.
17. Internal Markets.
18. Strategy Myths.
19. Strategic Behavior: The Application of Games.
20. Strategy.

New to this edition

  • The text has been reorganized to flow from the developed power of free markets into a discussion of market failures, then applied knowledge to the structure, organization, and operation of the firm. The analogies between a system of free markets and the firm are developed.
  • The role of democracy in a nation is compared to the use of a CEO in a firm.
  • The role of competition and firm strategies to inhibit competitors is developed.
  • The comparison between the invisible hand and the grabbing hand – the strategy of using government to enhance a firm’s success is developed.
  • CHAPTER 1: Introduction: Economics and Management The first and second editions are essentially the same. In the second edition there is added material on marginal analysis and costs and benefits.
  • CHAPTER 2: The Power of Markets First edition material is incorporated into the second edition. The second edition does not explicitly examine demand and supply curves but focuses more on economic progress and success.
  • “Looking at the results since 1800, there is no doubt that markets work to raise standards of living, increase freedom and lead to innovation and technological change. What are the characteristics of markets that lead to this result? Why can’t smart people running governments do the same thing without the temporary blips or downturns that occur with markets? In this chapter we examine how markets work. We look at successful nations and unsuccessful nations and attempt to draw out what factors lead to one result or the other.”
  • CHAPTER 3: The Prime Directive – The second edition is a new chapter. This material was not available in the first edition.
  • “Having defined the characteristics that cause markets to be successful, it is worth discussing cases where markets might not work quite so well. In this chapter some situations causing the market not to function as well as suggested in Chapter 2 are discussed -- cases such as externalities, public goods, and others. Examining these cases allows us to further discover the value of the prime directive: Look to the market first in attempting to understand why something is the way it is.”
  • CHAPTER 4: The Theory of the Firm. This is new material in the second edition.
  • CHAPTER 5: Economic Profit. Some of the material from Chapter 3 of the first edition is incorporated into this Chapter 5 of the second edition. But the chapter devotes much more time to the intuition of profit than the first edition.
  • CHAPTER 6: Strategic Formulation of Economic Profit. This chapter uses some of the material from the first edition Chapter 3 but then expands on how economic profit is measured and used.
  • CHAPTER 7: Demand. Much of the material of the first edition Chapter 4 is used here.
  • CHAPTER 8: Costs. Much of the material of the first edition Chapter 5 is used here.