Ad Age on Campus Printed Access Card
(ISBN-10: 1111958718 | ISBN-13: 9781111958718)
Ad Age on Campus access card.
Advertising Promotion and Other Aspects of Integrated Marketing Communications
(ISBN-10: 0324593600 | ISBN-13: 9780324593600)
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
(ISBN-10: 0538473274 | ISBN-13: 9780538473279)
Designed for and by today's students in every detail, PROMO was developed with students and faculty to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. Authoritative, yet concise, PROMO includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, PowerPoints, Online games and downloadable flash cards, and more.
PROMO employs relevant ads, exhibits, and photographs to capture your interest and through its concise writing style, gives you a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries. There are plenty of real-world examples throughout to aid in your learning.