Retailing, 8th Edition
- Patrick M. Dunne
- Robert F. Lusch
- James R. Carver
- ISBN-10: 1133953808
- ISBN-13: 9781133953807
- 720 Pages | Hardcover
- Previous Editions: 2011, 2008, 2005
- COPYRIGHT: 2014 Published
The new, Eighth Edition of RETAILING combines the text's signature in-depth coverage of fundamental retailing principles with cutting-edge updates on the latest trends and practices in today's fast-paced retail market. Retailing is constantly changing and adjusting to competitive, technological, society and consumer needs. This book emphasizes the creative and analytical aspects of retailing, with special emphasis on the impact of the Internet and continuing changes in the global economy. Authors Dunne, Lusch, and Carver draw on their expertise as seasoned instructors and retail authorities, including abundant, real-world examples and case studies to help students understand the intricacies of retail management. Endorsed by the National Retailing Federation, RETAILING features a conversational writing style and a vibrant, full-color format with strong student appeal, as well as a streamlined structure of 14 chapters that can easily be covered in one term. The text also includes a built-in study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, an interactive spreadsheet case, and other activities to give students hands-on experience applying key concepts and developing the creativity and analytical skills required for a successful career in the retail industry. In addition, challenging "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. Also, the book focuses on some of the major trends in retailing which include more emphasis on design and fashion, e-tailing, global expansion, innovation, entrepreneurship, social media, and service. Finally, the book has a focus on explaining how retail decisions and strategy influence the financial performance of the retailer. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
Part I: INTRODUCTION TO RETAILING.
1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
Part II: THE RETAILING ENVIROMENT.
3. Retail Customers.
4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
Part III: Market Selection and Location Analysis.
7. Market Selection and Retail Location Analysis.
Part IV: Managing Retail Operations.
8. Managing a Retailer's Finances.
9. Merchandise Buying and Handling.
10. Merchandise Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and Design.
Part V: Retail Administration.
14. Managing People.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
The Instructor's Resource CD-ROM includes an overview of each chapter, several detailed teaching tips on presenting the material, a detailed outline, and answers to questions for review and discussion, as well as suggestions for handling the writing and speaking exercises, retail projects, cases, and "Planning Your Own Retail Business" exercises. The IRCD also includes the test bank in ExamView and Word, PowerPoint slides, "The House" spreadsheet project, and the instructor's manual.CourseMate with Career Transitions 2.0 Instant Access (ISBN-10: 1285090977 | ISBN-13: 9781285090979)
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Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Access an integrated eBook, learning tools including flashcards, quizzes, and more, all designed specifically to work with RETAILING, 8th Edition.LMS Integrated for CourseMate, 1 term (6 months) Instant Access (ISBN-10: 1285754891 | ISBN-13: 9781285754895)
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