Nelson Higher Education

Higher Education

MindTap Marketing, 1 term (6 months) Instant Access for Hutt/Speh's Business Marketing Management B2B, 12th Edition

  • Michael D. Hutt
  • Thomas W. Speh
  • ISBN-10: 1305503791
  • ISBN-13: 9781305503793
  • 0 Pages | Mixed Media
  • Previous Editions: 2013, 2010, 2007
  • COPYRIGHT: 2017 Published
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Overview

About the Product

MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. This edition of MindTap is also available as a bundle option with the loose-leaf version of Hutt/Speh's Business Marketing Management B2B.

Features

  • MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work.

  • Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn.

  • Save students money in their course materials with a single destination that reflects exactly what’s important to you, the instructor.

  • Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course.

  • With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing.

  • Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.

  • Empower students with the information to know where they stand at all times—both individually and compared to the highest performers in class within the student view of the Progress App.

  • Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface.

Reviews

"MindTap was very useful – it was easy to follow and everything was right there."
— Student, San Jose State University

About the Author

Michael D. Hutt

Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont.Dr. Hutt’s teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt’s research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).

Thomas W. Speh

Thomas W. Speh, PhD, is Professor of Marketing Emeritus and former Associate Dean at the Farmer School of Business, Miami University (Ohio). Dr. Speh earned his PhD from Michigan State University. Prior to his tenure at Miami, Dr. Speh taught at the University of Alabama. Dr. Speh has been a regular participant in professional marketing and logistics meetings and has published articles in a number of academic and professional journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, Journal of the Academy of Marketing Sciences, Journal of Business Logistics, Journal of Retailing, Journal of Purchasing and Materials Management, and Industrial Marketing Management. He was the recipient of the Beta Gamma Sigma Distinguished Faculty award for excellence in teaching at Miami University’s School of Business and of the Miami University Alumni Association’s Effective Educator award. Dr. Speh has been active in both the Warehousing Education and Research Council (WERC) and the Council of Logistics Management (CLM). He has served as president of WERC and as president of the CLM. Dr. Speh has been a consultant on strategy issues to such organizations as Xerox, Procter & Gamble, Burlington Northern Railroad, Sara Lee, J. M. Smucker Co., and Millenium Petrochemicals, Inc.

Table of Contents

PART I: THE ENVIRONMENT OF BUSINESS MARKETING.
1. A Business Marketing Perspective.
2. Organizational Buying Behavior.
PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.
3. Customer Relationship Management Strategies for Business Markets.
4. Segmenting the Business Market and Estimating Segment Demand.
PART III: FORUMLATING BUSINESS MARKET STRATEGY.
5. Business Marketing Planning: Strategic Perspectives.
6. Business Marketing Strategies for Global Markets.
7. Managing Products for Business Markets.
8. Managing Innovation and New Industrial Product Development.
9. Managing Services for Business Markets.
10. Managing Business Marketing Channels.
11. Supply Chain Management.
12. Pricing Strategies for Business Markets.
13. Business Marketing Communications: Advertising and Sales Promotion.
14. Business Marketing Communications: Managing the Personal Selling Function.
PART IV: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE.
15. Marketing Performance Measurement.
Group Project.
Business Insights.

Learning Path Activities:
Chapter Quizzes assess students’ basic comprehension of the reading material to help you gauge their level of engagement and understanding of the content.

Videos present short enrichment clips of information on topics students typically struggle with.

Author Created Assessments challenge students to apply their understanding of the material to relevant YouTube videos and articles from Gale’s Business Insights.

Flashcards allow students to quickly review important terms and test their comprehension on the go.