Nelson Higher Education

Higher Education

Canadian Business English, 7th Edition

  • Mary Ellen Guffey
  • Carolyn M. Seefer
  • Patricia Burke
  • Cathy Witlox
  • ISBN-10: 0176582967
  • ISBN-13: 9780176582968
  • 0 Pages | Paperback
  • Previous Editions: 2013, 2009, 2006
  • COPYRIGHT: 2017 Published
Request a Copy for Review

Overview

About the Product

Canadian Business English has helped thousands of Canadian students improve their language skills. The seventh edition of Canadian Business English continues to offer Canadian students the tools they need to reach excellence in language skills while reflecting today’s Canadian workplace landscape and the new technologies and challenges that will face students in their professional life. The unique three-level approach facilitates comprehension and promotes student confidence by providing small, easily mastered learning segments, and provides instructors with the ability to easily tailor the content of the course to fit student abilities, institutional goals, and time constraints. Students will appreciate purposeful writing workshops, self-help exercises, and study tips designed to help retain and apply their knowledge.

Features

  • Writer’s Workshops – Six workshops, one at the end of each unit, feature composition tips and techniques; each presents an optional writing assignment. These workshops provide frequent skill checks that allow students to apply writing principles immediately.

  • Pretest – Preceding Chapter 1 is a short pretest, designed to help students assess their business English strengths and weaknesses.

  • FAQs – These questions, and the answers to them, illustrate everyday communication problems encountered in the work world. In an easy-to-read question-and-answer format, the text explains important distinctions in English grammar, usage, style, and vocabulary.

  • Learning Objectives – These overtly stated goals summarize the concepts to be presented in the chapter and facilitate learning by stimulating a student mindset favourable to the learning process.

  • Pretests and Posttests – Each chapter includes a pretest to preview concepts and to pique student interest. Chapters also provide a posttest to enable students to evaluate their achievement.

  • Self-Check Exercises and Unit Reviews – The first student exercise in each chapter is self-checked, allowing students to determine immediately whether they comprehend the concepts just presented. At the end of each unit, a self-checked review exercise enables students to test their mastery of the unit.

  • Writing Component – Sentence-writing exercises conclude each chapter. These skill-building opportunities encourage students to apply chapter principles in forming complete sentences.

  • Spelling and Vocabulary – For students who desire them, and for instructors who have time to include them, optional spelling and vocabulary development materials appear in separate appendices.

  • Self-Help Exercises – Supplementary self-paced exercises for all levels of all chapters appear in the back of the text, along with their answers.

  • Marginal Annotations – Four features – Study Tip, Career Tip, Spot the Blooper, and Did You Know? – appear throughout the chapters to help guide students through the content and provide added stimulus to keep readers engaged.

  • Study Tips act as memory devices and learning suggestions, helping students understand and retain the many language principles they will be reviewing.

  • Career Tips suggest applications and practical career advice that relate language concepts to students’ needs on the job.

  • Spot the Blooper features demonstrate common language errors and help students understand how faulty expression can destroy a message.

About the Author

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Carolyn M. Seefer

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her M.B.A. from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for more than 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is the Academic Senate representative for the Business Division; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for two semesters. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning, success, and achievement, has been named Teacher of the Year at three different colleges, most recently for the Contra Costa Community College District.

Patricia Burke

Patricia Burke has a B.A. from the University of Michigan in Ann Arbor, an M.A. from Northwestern University, and a Ph.D. from the University of Minnesota. Since the fall of 1979, she has been a full-time professor in the English Department of Humber Institute of Advanced Learning in Toronto. At Humber she has taught ESL, composition, and grammar and editing courses and has received College Innovator of the Year and Distinguished Faculty awards. Professor Burke, a self-described grammar geek and picky proofreader, has prepared and used all six Canadian editions of Mary Ellen Guffey's Business English.

Cathy Witlox

Cathy Witlox teaches grammar for business writers at the University of Toronto School of Continuing Studies and copy editing at Ryerson University. Her teaching is largely informed by her experiences in both small businesses and corporations, mostly in marketing departments. As well as teaching, Cathy works as an editor of a variety of materials, including books, corporate reports, marketing materials, websites, and press releases.

Table of Contents

Unit 1: Laying a Foundation
Chapter 1: Parts of Speech
Chapter 2: Sentences: Elements, Patterns, and Faults

Unit 2: Knowing the Namers
Chapter 3: Nouns
Chapter 4: Possessive Nouns
Chapter 5: Personal Pronouns
Chapter 6: Pronouns and Antecedents

Unit 3: Showing the Action
Chapter 7: Verbs: Kinds, Voices, Moods
Chapter 8: Verb Tenses and Parts
Chapter 9: Subject–Verb Agreement
Chapter 10: Verbals

Unit 4: Modifying and Connecting Words
Chapter 11: Modifiers: Adjectives and Adverbs
Chapter 12: Prepositions
Chapter 13: Conjunctions to Join Equals
Chapter 14: Conjunctions to Join Unequals

Unit 5: Punctuating Sentences
Chapter 15: Commas
Chapter 16: Semicolons and Colons
Chapter 17: Other Punctuation

Unit 6: Writing With Style
Chapter 18: Capitalization
Chapter 19: Numbers
Chapter 20: Effective Sentences

New to this edition

  • Editor’s Challenge exercises include intentional grammar and mechanics errors that cover many concepts presented within the book. Revising business documents is an excellent technique for helping students become familiar with document formats and build spelling and grammar skills.
  • The seventh edition further reflects the massive effects of technology on business communication, emphasizes professional vocabulary, and focuses on the employment skills of editing and proofreading.
  • Reinforcement exercises have been substantially updated throughout.
  • MindTap for Canadian Business English is a personalized teaching experience that brings interactivity into learning by integrating multimedia assets and assessments that measure progress and gaps in students’ understanding throughout the course. The result: increased student engagement and better student outcomes.

Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

MindTap Printed Access Card (6 Months) for Canadian Business English, Seventh Edition  (ISBN-10: 017674598X | ISBN-13: 9780176745981)
MindTap Instant Access (6 Months/Single Term) for Guffey's Canadian Business English  (ISBN-10: 0176745971 | ISBN-13: 9780176745974)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

MindTap Instant Access (12 Months/Multi Term) for Guffey's Canadian Business English  (ISBN-10: 0176761489 | ISBN-13: 9780176761486)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

Online Only Instructor's Resources to accompany Guffey's Canadian Business English, Seventh Edition  (ISBN-10: 0176760385 | ISBN-13: 9780176760380)

Student Supplements

eBook: Canadian Business English 7ce  (ISBN-10: 0176933727 | ISBN-13: 9780176933722)
MindTap Instant Access (6 Months/Single Term) for Guffey's Canadian Business English  (ISBN-10: 0176745971 | ISBN-13: 9780176745974)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.

MindTap Instant Access (12 Months/Multi Term) for Guffey's Canadian Business English  (ISBN-10: 0176761489 | ISBN-13: 9780176761486)

MindTap® provides you with the tools you need to manage your time better. You can complete assignments whenever and wherever with course material customized and streamlined for you by your instructor in a proven and easy-to-use interface. Relevant, engaging material keeps you connected to your course and course analytics by providing timely feedback showing you where you stand at all times—both individually and compared with the highest performers in class. With a wide array of course specific tools and apps – from an interactive eBook to note taking capabilities and flashcards, you can feel confident that MindTap is a worthwhile and valuable investment in your education. Please note - A Course Registration URL or Course Key is required from your Instructor to use MindTap.