Nelson Higher Education

Higher Education

Entrepreneurship: Ideas in Action, 6th Edition

  • Cynthia L. Greene
  • ISBN-10: 1305653068
  • ISBN-13: 9781305653061
  • Hardcover
  • Previous Editions: 2012, 2009
  • COPYRIGHT: 2017 Published
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About the Product

High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.


  • Business Plan: Coverage of a business plan is introduced early in the text and includes Build Your Business Plan Project activities that help students develop a complete business plan by the end of the text.

  • Ideas in Action: Found in every chapter opener, Ideas in Action offers thought-provoking real-world stories of successful young entrepreneurs that help introduce the important concepts of the chapter. Business organizations and some legislatures are now emphasizing the success of young entrepreneurs.

  • Develop Your Reading Skills: Brief exercises to reinforce reading skills, provides questions for students to think about as they read the chapter. This feature can be used as an aid in ELS proficiency.

  • Sharpen Your 21st Century Entrepreneurial Skills: Offers 21st Century skill-building information with questions that help encourage critical thinking.

  • Planning a Career In: Focuses on career preparation and ties in with the Career Clusters, increasing the emphasis on career investigation and encouraging students to start thinking about a career choice.

  • Winning Edge: Activities in each chapter prepare students for BPA, DECA, and FBLA competitive events.

About the Author

Cynthia L. Greene

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Table of Contents

1. Should You Become an Entrepreneur?
2. Entrepreneurs in a Market Economy.
3. Develop a Business Plan.
4. Identify and Meet a Market Need.
5. Market Your Business.
6. Distribution, Promotion, and Selling.
7. Select a Type of Ownership.
8. Locate and Set Up Your Business.
9. Plan and Track Your Finances.
10. Operations Management.
11. Human Resource Management.
12. Risk Management.
13. Management for the Future.

New to this edition

  • New! MindTap® personalized online experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease.
  • New! Capstone project at the end of the book expands on the Build Your Business Plan Project activities that help students develop a complete business plan.
  • An Essential Question has been added to each lesson opener. This question frames the main idea that students will explore in the lesson. An answer will appear on the lesson Assessment page.
  • Learning Objectives connect the chapter coverage from beginning to end. Learning objectives are identified at point of introduction and in the end-of-lesson and end-of-chapter assessments, making it easier for students to stay on track and focus on what is important.


All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.

Instructor Supplements

Cengage Testing, powered by Cognero® Instant Access  (ISBN-10: 1305654110 | ISBN-13: 9781305654112)

Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to author, edit, and manage test bank content, create multiple test versions in an instant, and deliver tests from your LMS, in your classroom or through CengageNOW.

Instructor's Resource CD-ROM: Entrepreneurship: Ideas in Action, 6th  (ISBN-10: 130565319X | ISBN-13: 9781305653191)

Includes the Student Workbook Instructor's Edition, chapter tests, and solutions. Now all instructor materials are available on one convenient and easy-to-use CD. Designed to help facilitate classroom instruction, this CD has instructor files unique to the textbook. A variety of ancillaries are included to provide online resources, web-based solutions, and application files. All of these tools can help motivate students and enhance their knowledge and course appreciation.

Annotated Instructor's Edition: Entrepreneurship: Ideas in Action, 6th  (ISBN-10: 1305653092 | ISBN-13: 9781305653092)

Annotated Instructor's Edition contains solutions and other information appearing on an overprint of the student pages. Teaching method instructions are included as well as teaching tips, instructions for each chapter, suggestions for activities and projects, and ideas for classroom discussion.

Student Supplements

Student Workbook: Entrepreneurship: Ideas in Action, 6th  (ISBN-10: 1305653106 | ISBN-13: 9781305653108)

This consumable resource is designed to guide your work through both lesson and chapter review activities for use as part of your course of study. This tool offers additional resources for content reinforcement and practice to strengthen your understanding of chapter concepts.

MindTap K12, 2 terms (12 months) Instant Access for Greene's Entrepreneurship: Ideas in Action  (ISBN-10: 130565420X | ISBN-13: 9781305654204)

MindTap® K12 for Greene's Entrepreneurship: Ideas in Action, 6th Edition, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap® helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.

Personalized teaching becomes yours through a Learning Path built with key student objectives and your lesson plan in mind. Control what students see and when they see it.

Relevant readings, multimedia, and activities are designed to take students up the levels of learning, from basic knowledge to analysis and application. Analytics and reports provide a snapshot of class progress, time in course, engagement and completion rates.

MindTap K12, 2 terms (12 months) Printed Access Card  (ISBN-10: 1305654218 | ISBN-13: 9781305654211)

MindTap for Entrepreneurship: Ideas in Action, 6E provides you with the tools you need to better manage your limited time—you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps—from note taking to flashcards—you’ll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 12 months of usage.