Nelson Higher Education

Higher Education

Principles and Practice of Sport Management + Navigate 2 Advantage Access, 6th Edition

  • Lisa P. Masteralexis
  • Carol A. Barr
  • Mary Hums
  • ISBN-10: 1284142132
  • ISBN-13: 9781284142136
  • 0 Pages | Paperback
  • COPYRIGHT: 2019 Published
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About the Product

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools. Updated and revised with the latest data in the field, Principles and Practice of Sport Management, Sixth Edition provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of the Sixth Edition is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets of the sport manager, as well as to provide information on sport industry segments for potential employment and career opportunities. With Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at

Table of Contents

Part I: Foundations of Sport Management
Chapter 1: History of Sport Management
Chapter 2: Management Principles Applied to Sport Management
Chapter 3: Marketing Principles Applied to Sport Management
Chapter 4: Financial and Economic Principles Applied to Sport Management
Chapter 5: Legal Principles Applied to Sport Management
Chapter 6: Ethical Principles Applied to Sport Management

Part II: Amateur Sport Industry
Chapter 7: High School and Youth Sport
Chapter 8: Collegiate Sport
Chapter 9: International Sport

Part III: Professional Sport Industry
Chapter 10: Professional Sport
Chapter 11: Sports Agency

Part IV: Sport Industry Support Segments
Chapter 12: Facility Management
Chapter 13: Event Management
Chapter 14: Sport Sales
Chapter 15: Sport Sponsorship
Chapter 16: Sport Analytics
Chapter 17: Sport Broadcasting
Chapter 18: The Sporting Goods and Licensed Products Industries

Part V: Lifestyle Sports
Chapter 19: Recreation and Golf Club Management

Part VI: Career Preparation
Chapter 20: Strategies for Career Success

New to this edition

  • NEW - Includes a new Chapter 16, Sports Analytics
  • NEW & UPDATED - Provides new and revised case studies throughout
  • NEW - Includes Navigate 2 Advantage Access with full ebook, practice exercises, and a full suite of instructor resources and analytics
  • UPDATED - Thoroughly revised content throughout the text to keep pace with changes in the field