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Principles of Economics Loose Leaf + Digital Product License Key Folder with eBook, Smartwork5, InQuizitive, and Videos, 1st Edition

  • Dirk Mateer
  • Lee Coppock
  • ISBN-10: 0393422305
  • ISBN-13: 9780393422306
  • 0 Pages | Best Buy Package
  • COPYRIGHT: 2021 Published
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About the Product

Relatable economics is memorable economics Widely praised by adopters as the most relatable textbook available, Mateer and Coppock’s Third Edition of Principles of Economics develops students’ problem-solving skills with step-by step explanations and familiar applications and examples. Student-centered instructor support—carefully developed to reinforce learning—puts award-winning engagement techniques at your fingertips from the authors’ over 50 years of teaching. When combined with robust online learning tools offering adaptive study and problem-solving practice, Principles of Economics makes economics memorable for an exam and a lifetime.


  • Relatable content examples are the key to understanding economics With over 50 years’ combined teaching experience, Mateer and Coppock know how to help students understand economics—which is all around them. Throughout the book, media, and instructional resources, relatable examples are used to help students understand economics in the context of their own lives so they can become better problem solvers.

  • Connecting with students by showing diversity in economics Authors Dirk Mateer and Lee Coppock build on the diversity found in earlier editions by further emphasizing the rich contributions to economics scholarship by women and professors of color. In addition, the experiences of students from a wider range of backgrounds inform the textbook through the inclusion of more diverse and varied examples and images throughout. This emphasis on diversity is strengthened by new Office Hour videos with diverse presenters, as well as a consistent emphasis on diversity and inclusion in the Smartwork5 questions.

  • A consistent problem-solving focus that builds skills students can apply in the course and in life The authors’ framework first develops economic intuition in each chapter. A unique problem-solving pedagogy then teaches students to check their understanding by learning how to solve an economic problem using relatable, real-world applications. Practice What You Know features, the foundation of this pedagogy, explain the step-by-step process of working single- and multi-part mathematical, graphical, or conceptual problems. End-of-chapter problems, Solved Problems at the end of chapters, InQuizitive, and updates to Smartwork5 problems provide students with additional practice for use in class and as homework.

  • Unique, flexible teaching support, authored by instructors, for instructors Between them, Dirk Mateer and Lee Coppock have over 50 years of classroom experience. They have both won teaching awards, and Dirk Mateer co-founded the Journal of Economics Teaching. They understand students and the challenges professors face when teaching Principles of Economics. Drawing on their research as well as proven teaching techniques, they have crafted a support package that cohesively reinforces the text’s relatable, student-centered approach and problem-solving pedagogy while providing the additional lecture and assessment tools that instructors need to manage Principles courses of every size and format.

Table of Contents

Part I Introduction

1: Five Foundations of Economics

2: Model Building and Gains from Trade

Appendix 2A: Graphs in Economics

Part II The Role of Markets

3: The Market at Work: Supply and Demand

Appendix 3A: Changes in Both Demand and Supply

4: Elasticity

5: Market Outcomes and Tax Incidence

6: Price Controls

7: Market Inefficiencies: Externalities and Public Goods

Part III The Theory of the Firm

8: Business Costs and Production

9: Firms in a Competitive Market

10: Understanding Monopoly

11: Price Discrimination

12: Monopolistic Competition and Advertising

13: Oligopoly and Strategic Behavior

Part IV Labor Markets and Earnings

14: The Demand and Supply of Resources

15: Income, Inequality, and Poverty

Part V Special Topics in Microeconomics

16: Consumer Choice

Appendix 16A: Indifference Curve Analysis

17: Behavioral Economics and Risk Taking

18: Health Insurance and Health Care

Part VI Macroeconomic Basics

19: Introduction to Macroeconomics and Gross Domestic Product

20: Unemployment

21: The Price Level and Inflation

22: Savings, Interest Rates, and the Market for Loanable Funds

23: Financial Markets and Securities

Part VII The Long and Short of Macroeconomics

24: Economic Growth and the Wealth of Nations

25: Growth Theory

26: The Aggregate Demand–Aggregate Supply Model

27: Recessions, Expansions, and the Debate over How to Manage Them

Appendix 27A: The Aggregate Expenditures Model

Part VIII Fiscal Policy

28: Federal Budgets: The Tools of Fiscal Policy

29: Fiscal Policy

Part IX Monetary Policy

30: Money and the Federal Reserve

31: Monetary Policy

Part X International Economics

32: International Trade

33: International Finance