Global Business, 4th Edition
- Mike Peng
- ISBN-10: 130550089X
- ISBN-13: 9781305500891
- 656 Pages | Hardcover
- Previous Editions: 2014, 2011, 2010
- COPYRIGHT: 2017 Published
Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng answers from both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments. This edition's comprehensive set of cases from Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. GLOBAL BUSINESS, 4th Edition's comprehensive package, including the MindTap, a personalized classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking while you measure skills and outcomes with ease.
Part I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
Part II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing With Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
Part III: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning Around the World.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.
All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Discover a rich array of online teaching and learning resources to support your global business course at http://www.cengagebrain.com. This dynamic website provides a wealth of password-protected teaching resources for download as you need them, including the Instructor's Manual, DVD Video Guide, Test Bank, and PowerPoint® slides. Interactive learning tools help your students reinforce their management skills.Instructor's Resource DVD (ISBN-10: 1305580338 | ISBN-13: 9781305580336)
The Global Business DVD contains BBC videos that provide real-world examples of course content.Cengage Testing, powered by Cognero® Instant Access (ISBN-10: 1305500946 | ISBN-13: 9781305500945)
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.MindTap Management, 1 term (6 months) Instant Access for Peng's Global Business (ISBN-10: 1305641507 | ISBN-13: 9781305641501)
MindTap Management for Peng's Global Business, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.
MindTap Management for Peng’s Global Business, 4th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App. Read or listen to the text and study with the aid of instructor notifications, flashcards, and practice quizzes. MINDTAP HELPS YOU GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward goals. Access study tools, including real-world assignments with narrative and video illustrations of global business examples. Whether you have more work to do or are ahead of the curve, you’ll know where to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU MAKE THE TEXT YOURS. No one knows what works for you better than you. Highlight key text, add notes, and create custom flashcards. When it’s time to study, everything you’ve flagged can be gathered into a guide.